Convince & Convert

NOVEMBER 6, 2017

However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities. I disagree.

B2B 228

B2B Company Facebook Video 228

Rebekah Radice

MARCH 6, 2018

5 Social Media Marketing Tactics That’ll Improve Your Conversion Rates. Whether you’re an entrepreneur, small business owner or marketing manager, you’re a reflection of the company. They rally around you and enthusiastically share content coming from you and your company. Highlights From Episode 18.

Conversation 135

Conversation Social Media Marketing Education 135

Later

JANUARY 27, 2021

With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. But don’t just take our word for it. In this blog post, we’re sharing 6 brands with shoppable Instagram feeds and what you can learn from them: Why Your Business Needs a Shoppable Instagram Feed . The best part?

Feed 56

Feed Feedly Instagram How To 56

Sherrilynne Starkie

DECEMBER 20, 2020

Or conversely, to keep their names out of the news. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. This means posting stories and managing conversations to keep the community engaged. They are: earned, shared, owned and paid.

Marketing 367

Marketing Syndication Adwords News 367

Buffer Social

MARCH 5, 2021

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. We spark conversations through quizzes, videos, contests & giveaways. Tell us more about you! What's Southern Elegance Candle Co.

Company 89

Company Social Media Instagram Social Media Management 89

Likeable

FEBRUARY 25, 2020

Depending on your strategy, you may have any number of layers, but every funnel has awareness at the top and conversion at the bottom. But there are a few nuances between awareness and conversion assets that can go a long way. What does your company do? Conversion Ads. “FINE, you win, I’ll do it!”. Awareness Ads.

Conversation 61

Conversation Buy Education Products 61

Social Media Strategery

APRIL 1, 2013

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands.

Conversation 132

Conversation Collaboration Study Discount 132

Buffer Social

JANUARY 3, 2023

Hien focuses on growing creators and conversations on LinkedIn by helping make content creation approachable, nudging & nurturing creators along their journey towards being a consistent creator. What kind of conversations make the most sense for the platform? LinkedIn should reflect real-life conversations in the workplace.

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies. This brings us to our top tip: do employee advocacy, but do it right.

Examples 136

Examples B2B ROI Analytics 136

Jon Loomer

DECEMBER 18, 2023

Meta ads are challenging for service companies that you only need at unexpected times. The company has invested in their organic social channels. Yes, it’s helpful if this new client already has the pixel and Conversions API set up properly. The world opens up when your client lets you spend. Optimize for purchases?

Construction 186

Construction Advertising Industry API 186

Akamai Marketing

JULY 13, 2011

However, we all create our own rules and definitions for what works for us in social media conversations. Conversely, we all have our own expectations about what a brand/company does with their social media profiles. Tell me your peeves, your dreams and your ideas about how brands/companies use social media.

Company 161

Company Social Media Brands Discount 161

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

Advertising 238

Advertising Social Media Strategy Authentication 238

Ari Herzog

MARCH 13, 2012

Periods may not be awesome but Kotex — the feminine care company that manufactures tampons, pads, and pantiliners — is doing awesome stuff online. Over on Twitter, the company is known as @Kotex and their page is ripe with similar questions as Facebook. Women are dishing it up. Guys are participating, too.

Company 152

Company Tumblr Case Study Hashtag 152

Jason Yormark

AUGUST 17, 2009

Of course you want those conversations to be of positive nature, but if you’re doing your job in delivering a great product or service, in most cases, they are. It’s about the strategies and methods to incorporate in your communities and social spaces to facilitate mutually beneficial conversations.

Conversation 195

Conversation Strategy Community Platforms RSS 195

Rebekah Radice

MARCH 6, 2018

5 Social Media Marketing Tactics That’ll Improve Your Conversion Rates. Whether you’re an entrepreneur, small business owner or marketing manager, you’re a reflection of the company. They rally around you and enthusiastically share content coming from you and your company. Highlights From Episode 18.

Conversation 60

Conversation Social Media Marketing Education 60

Buffer Social

MAY 18, 2022

We love reading stories about a start-up candle company growing revenue by 5x on social , and a brand that gained 400,000 followers in its first four years. And we shipped a new landing page , which improved conversions from 0.8 At Buffer, we spend a lot of time thinking about growth. Small business growth to be precise. percent to 3.5

Products 72

Products Company Statistics Survey 72

Ignite Social Media

MAY 19, 2021

Recently TechCrunch reported that Clubhouse closed a funding round that values the company at an astonishing $4 billion, which is three times higher than its valuation in January. We even streamed the launch of our influencer marketing company live on Meerkat at SXSW in 2015. It all felt very cutting-edge.

LinkedIn 172

LinkedIn Newsletter Instagram Trends 172

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. Enter Twitter Lists, your filter for cutting through the chaos to find the conversations that matter most to your business. Marketers must tap into these trends to stay relevant and engage in conversations that matter to their audience.

Strategy 52

Strategy Twitter Tips Marketing 52

Buffer Social

JUNE 18, 2018

” This Foster Coffee Company credo isn’t just a brand statement. Foster Coffee Company now has two thriving locations in Michigan, where people gather to drink great coffee, work, converse, celebrate the local community and build relationships. A peek inside Foster Coffee Company’s social media analytics.

Communities 95

Communities Company Social Media Case Study 95

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. X (formally Twitter): B2B marketers leverage X to join conversations with prospects and customers and stay on top of industry news and trends.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Social selling challenges the transactional experience customers and companies traditionally experience, leading to more natural relationships with leads.

Tips 133

Tips Authentication LinkedIn Groups 133

Likeable

JANUARY 10, 2022

Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. Together, the companies have developed a dedicated TikTok channel that tries to capture the best of the app-viewing experience while catering to the OOH format. “By

Social Media 109

Social Media Content How To Hotels 109

The Realtime Report

DECEMBER 2, 2022

Playsee , the fast-growing social media company that highlights neighborhood connections, today announced a major feature release. Playsee Boards is a neighborhood-centric feed that allows users to explore and start new conversations in the community, discover first-hand information about places and learn about local happenings.

Social Media 91

Social Media Apple Survey Feed 91

Buffer Social

JUNE 30, 2016

In the announcement, the company explained their priority is keeping you connected to the people, places and things you want to be connected to — starting with the people you are friends with on Facebook. The goal of Facebook’s News Feed is to show people the stories that are most relevant to them.

Feed 75

Feed Feedly News Facebook 75

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Social monitoring is the act of collecting the data centered around your brand, company, and products. Social listening also helps you keep tabs on the social media sentiment toward your company and products.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 114

Analytics Sentiment Analysis Patterns 114

Ignite Social Media

DECEMBER 11, 2018

This gives these admins the opportunity to track industry trends and topics so their business can be involved in conversation s. Additionally, companies now have the ability to re-share employee’s posts , which can ultimately help with recruitment and positive conversations around the brand.

Social Media 122

Social Media Posterous Feed Feedly 122

Ignite Social Media

MAY 6, 2021

Therefore, you might potentially miss the opportunity for a connection to see something relevant or would be helpful for them to review and miss your chance for a follow-up conversation. This new tab on your LinkedIn company page seems like a great addition. Have you noticed this trend happening on your feed? Product Pages.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies. This brings us to our top tip: do employee advocacy, but do it right.

Examples 62

Examples B2B ROI Analytics 62

Convince & Convert

JANUARY 15, 2018

“ prioritize posts that spark conversations and meaningful interactions between people. Remember this: Facebook is a public company. Further, it is also true that many company posts do not succeed on Facebook today. The Facebook Algorithm Separates the Wheat and the Chaff. First, this move should come as NO SURPRISE.

Facebook 167

Facebook Press Release Feed Feedly 167

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Try using prompts like: Create a three-month social media strategy for an organic snack company. The company is active on Twitter, Facebook, TikTok, and Instagram.

Social Media 140

Social Media HootSuite How To URL 140

Sprout Social

MARCH 4, 2021

With online conversations and trends moving quickly, it can be challenging to stay up to date with trends or posting original content frequently enough to stay visible in followers’ feeds. Here’s an example of a Tweet in which the company shares a Crazy Egg blog post: Unlock the power of Micro Conversions. blog comments ??

Curation 141

Curation Data Content UGC 141

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase. Where do companies go from here?

Social Media 123

Social Media Survey Education Team 123

Hootsuite

OCTOBER 19, 2022

Delight your customers and improve conversion rates. Depending on their location, some companies and creators can build out their own TikTok storefronts that allow users to browse and purchase directly within the app. —put How to drive higher TikTok conversion rates for your business. Boom: conversion rates through the roof!

HootSuite 92

HootSuite Trends Feed Feedly 92

Sprout Social

JULY 15, 2020

Here are the different types of TikTok ads you can run: Brand takeover – This type of ad allows you to dominate the conversation as your message takes over the whole screen for a few seconds. This will give you the option to choose your campaign objective – whether you want to drive traffic, conversions or app installs.

Advertising 140

Advertising How To Campaign Hashtag 140

Ignite Social Media

APRIL 21, 2020

Going live on Instagram has a different feel to the live streams of its parent company. On Instagram, Live broadcasts have a much more casual and conversational feel. If that is more closely aligned with your brand personality, you may want to opt for an Instagram Live over Facebook. Here are some tips for success to get you started.

Social Media 149

Social Media Notification Instagram Hosting 149

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. If you’re really listening, you have a better chance of defining and steering the conversation. Oktopost specializes in social media management for B2B companies. The Benefits of Listening. Brandwatch. .

Tools 116

Tools B2B Sentiment Notification 116