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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. It means reporters and other news professionals are now restored to the position of influencer. It confers powerful third-party endorsement for a company, a product or even an idea.

Fashion 409
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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023.

Brands 130
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Case in Point: Event Marketing.

Team 160
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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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The power of brand advocacy and its uses

Sprout Social

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? It’s about the relationships brands develop with their customers through engaging with them on social media or other customer care channels. Table of Contents What is a brand advocate? Is brand advocacy right for you?

Brands 127
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Five Reasons Why You Absolutely, Positively Need to do Online Brand Monitoring

Webbiquity SMM

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? But failing to do it can be very costly.

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How to Use Hashtags, Expand Your Reach and Develop Brand Awareness

Socialmedia.biz

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. The feature was so popular that it was eventually adopted by other social networks like Facebook, Instagram, and LinkedIn — making it a key feature in the social marketing world.

Hashtag 78