yMarketingMatters

NOVEMBER 9, 2017

Last week I attended Ramon Ray’s SmartHustle Small Business Conference in New York City. The smallest viable market is the biggest insight any company can have. The Art of Influence. Influence is one of the most important skills someone can have. The conference was truly inspirational on many levels.

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Conference Price Compete SMS 124

Oktopost

AUGUST 27, 2020

Everyone’s an expert and an influencer nowadays. Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. And everyone’s on social media.

B2B 126

B2B Influencer LinkedIn SEO 126

Socialmedia.biz

JUNE 8, 2018

To help you stay up to date on the newest social media trends, there will be many insightful conferences in 2018. These social media conferences will give you the opportunity to network with different social media professionals. Here is a look at the top social media conferences in 2018. Social Media Marketing World .

Conference 79

Conference Eventful Social Media Microsoft 79

Keyhole.co

JUNE 2, 2022

The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. It’s a rising market that is already bringing a lot of success to companies. Influencer marketing is a strategy you should know about if you’re a marketer.

B2B 59

B2B Influencer Marketing ROI 59

Sherrilynne Starkie

FEBRUARY 18, 2020

It means reporters and other news professionals are now restored to the position of influencer. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. Let’s imagine you have a company blog. What is Earned Media?

Fashion 409

Fashion News Report Review 409

Buffer Social

MARCH 9, 2017

Social media conferences are the secret to all that. These conferences, ranging from one day to a week, promise talks from top social media experts, workshops on the latest social media strategies , networking opportunities with fellow marketers, and more. Content Marketing Conference (April 11-13, Boston). CMX Summit (TBA).

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Conference Social Media Price Forums 103

Social Media Strategies Summit

NOVEMBER 30, 2022

Gucci x The North Face Go Beyond Traditional Influencer Marketing. Influencers are a great fit for telling a brand story because they’re real people. Find the right influencer — one who aligns with your values and audience — and their personality rubs off on you, helping to communicate who you are as a brand.

Campaign 304

Campaign Brands Influencer Collaboration 304

Laurel Papworth

JANUARY 20, 2019

What are the 5 main tips for Facebook Page algorithms, hashtags, cover photos, target audiences etc for event managers and conference organisers? Work for a Conference or Event Management Company organising conferences. Work for a Conference or Event Management Company organising conferences.

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Conference Eventful Tips Avatar 58

Waxing UnLyrical

JULY 27, 2015

It’s all the rage these days: influencer relationships are becoming more and more intertwined with PR endeavors. And that’s because influencer-led content can often reach your desired audience in a more meaningful way than traditional media efforts. Love It Or Hate It: Influencer Marketing Works. ” 3.

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Influencer Consultant Curation Conference 100

Social Media Strategies Summit

MARCH 11, 2021

Partner With Influencers. As we’ve already noted, there are already a lot of big names and influencers on Clubhouse. Organize Your Own Virtual Conference. We all know how valuable attending conferences can be. In many ways, joining the right room on Clubhouse can feel like being at your own conference.

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Brands Conference Hosting Conversation 228

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. Coronavirus has impacted every corner of our lives, and yet, with strength and resilience, businesses and influencers are looking to find a new normal amid the crisis.

Influencer 74

Influencer Marketing Instagram Engagement 74

Waxing UnLyrical

JUNE 7, 2011

when PRSA’s 2010 International Conference was held in DC last October. Seeing as how hot a topic “influence&# is , we’d ping each other every now and again, and I started getting curious about Traackr. It’s about context, relevance and, therefore, potential influence based on that contextual relevance.

Influencer 226

Influencer Klout Activities Issues 226

Pixlee

DECEMBER 29, 2017

We’ve put together our list of the 10 must-attend travel marketing conferences of 2018 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 26 – 28 2018).

Travel 40

Travel Conference Tourism Forums 40

Pixlee

DECEMBER 29, 2016

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017).

Travel 47

Travel Conference Hotels Tourism 47

Pixlee

FEBRUARY 19, 2018

We previously posted a list of the top 10 Digital Marketing Conferences occurring from January through June of 2018. Below are the conferences to consider in the second half of 2018 if you’re looking to expand your knowledge of digital marketing, learn from the best in the industry, and network. July 9-11, 2018. Seattle, WA.

Conference 41

Conference Marketing B2B Class 41

The Realtime Report

APRIL 19, 2022

Over 85 companies applied to the exclusive and prestigious program, and 10 were accepted; more information can be found at PlugInSouthLA.com/tech-accelerator-program. Innovation within Plug In comes from conferences, accelerators, tech demos, workshops, and intimate power huddles. About Plug In South LA.

Communities 91

Communities Apparel Startup Health Care 91

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. RXBAR Uses Facebook to Drive In-Store Sales Protein bar company RXBAR had a tough couple of years. As of the first quarter of 2023, Facebook had 269 million monthly active users in the US and Canada.

Brands 130

Brands Facebook Influencer Campaign 130

Social Media Strategies Summit

SEPTEMBER 9, 2022

Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. Research from 5WPR found that 83% of Millennials believe it’s essential for the companies they buy from to share their beliefs and values. Image source.

Examples 177

Examples Brands Avatar Authentication 177

Pixlee

DECEMBER 15, 2016

If you want to learn more about social media marketing, 2017 is jam-packed year of insightful top social conferences. Going to social media marketing conferences can help you to gain an edge over competitors and give you the opportunity to meet other social media marketing wonks like yourself!

Conference 42

Conference Social Media Trends Forums 42

Buzz Marketing for Technology

JULY 24, 2008

Fast Company. Connect with Fast Company. This revelation unnerved many people in the audience last November at IBMs "Global Innovation Outlook" conference. CEOs are supposedly the prime change agents for their companies, but theyre often as resistant to change as anyone -- and as prone to backsliding. Find People.

Company 279

Company Health Care Energy Groups 279

Convince & Convert

OCTOBER 7, 2014

Image via BigStockPhoto.com Virtual conferences just may be my favorite marketing tactic that I have clanging around in my tool box. Through two online events that I’ve organized for my company, GroupHigh, I’ve been able to generate more leads for my sales team than any of my other strategies combined. Read the whole entry. »

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Case Study Conference Marketing Study 136

Webbiquity SMM

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Just four (18.2%) of the 22 responded, showing that even the companies whose business is brand monitoring largely fail at it.” But failing to do it can be very costly.

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Brand Monitoring Brands B2B Review 155

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? For employees it’s about loving their work, the company culture and, of course, the product. Employees Employees know all about your company, your product or service and your culture. Who is a brand advocate?

Brands 126

Brands ROI UGC Authentication 126

Convince & Convert

FEBRUARY 17, 2016

As the CEO, he now consults with at least 5,000 different companies on social media strategy and development , as well as being a keynote speaker and constant resource quoted in publications all over the world. Social Fresh is a company dedicated to social media growth and education, including influencer marketing strategy.

Influencer 60

Influencer Social Media Transportation Marketing 60

Oktopost

SEPTEMBER 22, 2021

Darrell is an award-winning marketer, keynote speaker, and top Martech influencer. He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he oversees the technology that supports thousands of marketers worldwide.

B2B 124

B2B Marketing Apple Conference 124

Convince & Convert

MARCH 9, 2016

She’s coined the term “PRTech,” and believes in using data wisely, consistently, and taking the time to find the specific influencer that suits your needs and letting them grow your message far beyond what your brand thought imaginable. . How to make your brand its own influencer. How to deeply trust your influencers.

Analytics 60

Analytics Influencer Hotels Marketing 60

Dave Fleet

JANUARY 18, 2012

CES is not a social media conference (duh). It attracts a very different audience compared to conferences like SXSW or BlogWorld. If your company is attending CES, take the opportunity to create awareness of where you’ll be and what you have to offer ahead of time, both through public channels (e.g.

Social Media 276

Social Media Foursquare Conference Eventful 276

Webbiquity SMM

NOVEMBER 27, 2018

Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Influencer marketing: Because of its broad reach and ease of connecting, Twitter is ideal for helping marketers do influencer marketing the right way.

Team 160

Team Marketing B2B Eventful 160

Writtent Blog

SEPTEMBER 3, 2013

Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference. Between over 100 amazing speakers like Seth Godin and Arianna Huffington, an on-site concert and tons of networking opportunities, it’s no surprise the designated hashtag of #Inbound13 was trending on Twitter for much of the conference.

Conference 72

Conference Marketing Hubspot Metrics 72

Convince & Convert

APRIL 6, 2016

Add that to the fact that influencer marketing is constantly evolving, and marketers have a really stressful job on our hands. To ease my mind about staying up-to-date on influencer marketing news, there are a few very simple habits I’ve formed. I highly recommend making sure that one of your alerts is “influencer marketing.”

Influencer 60

Influencer Marketing Newsletter Education 60

Buzz Marketing for Technology

APRIL 25, 2013

Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall. In this new Age of the Customer (credit to Forrester for naming this one), how well a company uses the readily available information about their customer will determine how successful they are in the marketplace. So what does a CDO do?

Marketing 258

Marketing Conference Fashion Mobile 258

Social Media Strategies Summit

NOVEMBER 7, 2018

Brands could partner with influencers to get them involved with conversations on the app or use it to gain insights on what young consumers are already talking about. Kik also allows users to engage with companies through opportunities to earn Kin in exchange for taking a brand’s desired action. Trend #3: Influencer Marketing.

Platform 272

Platform Social Media Influencer Trends 272

Convince & Convert

NOVEMBER 24, 2015

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? He currently travels the world acting as an adviser to emerging transformative companies and speaking at conferences, expos, meetings, and just about anywhere with a podium. In This Episode.

Marketing 180

Marketing Hubspot Education Travel 180

Oktopost

JUNE 18, 2019

This is a fairly new way to employ inbound tactics for B2B marketing , particularly with software companies. Strategy 5: Influencer and Co-Marketing. We’re living in the age of the influencer, and Instagram is still the capital of their kingdom. Strategy 6: In-House Conferences. Co-marketing! Strategy 8: Brand Awareness.

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B2B Strategy Marketing Conference 96

Social Media Strategies Summit

APRIL 22, 2019

It’s this trend that influenced the launch of Facebook Watch in 2017 and IGTV in 2018. After a year of scandal, trust in social media companies has never been lower. Employee Advocacy as the New Influencer. As we mentioned above, both consumers and brands are becoming increasingly wary of fake influencers and followers.

Trends 143

Trends Social Media Instagram Influencer 143

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 115

Compete Conference Organization Social CRM 115