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What are the most impactful social media KPIs?

Oktopost

If you’re a social media manager caught in the engagement versus traffic dilemma, you’re not alone. Let’s explore the benefits of measuring engagement and the advantages of tracking website traffic to bring clarity to the ongoing debate about which social media KPIs are most critical.

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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

Social monitoring requires using specialized tools to gather qualitative and quantitative data. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. Community building Monitoring your social mentions is a great way to talk to your audience.

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14 types of social media every marketer should know

Sprout Social

You could post on community review sites or live-stream it to the masses. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy. Types of social media. Social networking. Social messaging.

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9 B2B Social Media Marketing Tips for Social Media Managers

Hootsuite

In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Traditionally, social media was seen as a more fitting channel for business-to-community (B2C) marketing due to its informal nature. Find content inspiration. Try it for free for 30 days!

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

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Interview with Chanelle Schneider, Millennial Specialist

Firebelly

Chanelle is a freelance social media manager, the founder of #GenYChat , and currently works as the community director at My Rising Tide. Others among us are natural comedians who share our opinions on social networking sites while working to better society through fostering harmonious relationships.

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The Social Media Manager’s Daily, Weekly, Monthly Checklist

Buffer Social

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. A Daily, Weekly, Monthly Social Media Management Checklist We’ve found before that social media managers have a full-time schedule getting all their many tasks accomplished.