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Snapchat Marketing Strategy 101: Getting Started, Building a Community, and Generating ROI – Carlos Gil [SSM027]

Buffer Social

We had the pleasure of chatting with Carlos all about how marketers can get started with Snapchat and how they can tie their Snapchat marketing efforts into overall business ROI. How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. Tying Snapchat marketing efforts to business ROI.

ROI 40
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Ready, Set, Action! How to Activate Your Social Media Audience and Communities

Pam Moore

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

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The MetricsMan Comes To #measurePR

Waxing UnLyrical

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. In fact, I would guess far less than half will.

ROI 169
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Blog Design for ROI, Rule 1: Prioritize the Opt-in Form

ProBlogger

Today’s post is the first in a series on blog design for ROI. So let’s look at a business blogger’s possible ROI goals and how the design can help one achieve those goals: earning ad revenue. growing your email list, RSS + Facebook, or Twitter list (listed in decreasing order of value).

ROI 43
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Top Strategies for Taking Your Online Community Offline with Marketing Events – Stefanie Grieser [SSM019]

Buffer Social

How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. You’ll also learn other great things like: How social media can help you market and grow your offline community. Why measuring the ROI of events is challenging, but important. We have a community on social so we’ll tell them through social media.”

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Top SocialFish posts of 2010

SocialFish

We have some great stuff in the works, including a new Open Community case study series by Deirdre Reid , and an interview series where we’ll be talking to several top association CEO’s about the ideas in our little book. Community Management Resources. Social Media ROI for Associations. in chronological order.

Postrank 170
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MeasurePR: The BrandBuilder Edition

Waxing UnLyrical

A couple of months ago, Olivier was quoted in SmartBrief on ROI as saying: “There are dozens upon dozens of ways to ensure that your program can be shown to contribute to either reducing costs or generating revenue. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Postrank 255