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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. The latest data from January 2024 shows that 93.2%

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The Meme-ification of Instagram

Buffer Social

Social networks change and evolve, rapidly. In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Keep reading for examples, inspiration, and directions on the meme-ification of Instagram and how to ride the wave.

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How social media consistency drives business results

Sprout Social

Cheyanne explains, “Trending sounds and memes related to pets and pets insurance drive the highest engagements. What’s more important than going viral is finding and building a genuine community on social media. Cheyanne explains, “Stay on top of trends within your community. Listicles are also high-performing videos.”

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The Psychology of Change: How We React When Our Favorite Social Networks Shift

Buffer Social

Instagram changed its logo on Wednesday, and as with almost any significant change to a popular social network, the internet was split. And the memes started flowing. But why do social networks feel the need to change their core functionality and design? Why social networks change (and why we keep coming back).

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Facebook News Feed Algorithm Changes: 5 Must-Reads

Firebelly

Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. If they haven’t already, many marketers will soon see the organic reach of their posts on the social network drop off, and this time Facebook is acknowledging it. Blog Facebook Social Media'

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Low tech, no problem: How Wordle mastered the game of firsts

Sprout Social

Players initially had no clear way of sharing their results from Wordle’s website with their peers or social networks–but that didn’t stop communities from forming. Around that same time, a savvy New Zealand-based player came up with an elegant visual of communicating the day’s Wordle events. — Swati ??

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Experiment: Can Post Timing Improve Your Instagram Engagement?

Hootsuite

So, for my next trick, I’m going to see if using Hootsuite’s recommended time to publish feature for your Instagram posts improves engagement, as opposed to posting at any old time I feel like it. Well, I guess it’s back to commiserating with the shadow-ban community. And if that fails? Let’s goooo! Methodology. It’s math (or… science?)