Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. What else is corroborating this prediction? Tell us in the comments!

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Social Media Authentication LinkedIn B2B 101

Techipedia: Tamar Weinberg

APRIL 7, 2014

The exceptional growth and adaptation of social media networks represents an ideal opportunity to overcome one of the most challenging aspects of the clinical research industry. Getting patients to enroll in a clinical trial is one of the biggest challenges that clinical research coordinators face. Reduce overall costs.

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Research Pharmaceuticals Social Media Tools 194

Social Media Strategies Summit

OCTOBER 21, 2021

Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. And for another, the business community seems to like it too.

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Social Media Startup LinkedIn Telecommunications 211

Social Media Strategies Summit

DECEMBER 7, 2023

Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. For her dissertation, Dr. Phillips researched marketing strategies that universities can use to mitigate the looming cliff. And they may have experiences where they haven’t felt welcomed or felt part of a community.”

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Social Media Management Social Media Education Collaboration 147

Social Media Strategies Summit

DECEMBER 16, 2022

Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. Six out of 10 marketers feel their audiences engage more with UGC in marketing and communications channels. Kelly Bennett , Social Media Manager, University of Cincinnati.

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Social Media UGC Project Collaboration 130

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

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Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What is it about social media careers that makes them dominated by white women?

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Social Media Survey Education Team 119

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand. What tone are competitors using?

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Social Media Template Templates Skills 124

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Social Media 101

Social Media Privacy Insurance Guidelines 101

Ignite Social Media

JANUARY 27, 2021

Below we outline some best practices when it comes to going dark on social media. . When to Go Dark on Social Media. In this situation, we have a separate team that is reactionary and will meet throughout the day to discuss the situation that’s playing out and how that could play out online. .

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Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

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Social Media Management Social Media How To Template 136

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Take-away for experienced social media managers.

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Social Media Management Social Media Trends Meme 183

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. In short, an engaged community leads to better sales outcomes.

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Social Media UGC How To HootSuite 122

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

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Template Templates Social Media Tips 136

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

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Social Media Strategy HootSuite Sentiment 113

Dave Fleet

FEBRUARY 28, 2013

What if you had to re-examine your assumptions around social media? Last weekend I presented a session at PodCamp Toronto entitled “From One to a Million: Managing Social Media at Scale.” From One to a Million: Managing Social Media at Scale from Dave Fleet. What would change?

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Social Media Communities Overview Forums 393

Sprout Social

APRIL 18, 2022

If you look closely, online communication preferences have hinted that this was coming all along. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. We’ve seen social trending this way for the past few years.

Social Media 101

Social Media Film Exercises Social Networking 101

yMarketingMatters

JULY 12, 2018

“Why should my business be on social media? I hear this so often and just recently had this conversation with some business owners at a networking meeting. Here’s the thing: I believe that social media for business is no longer an option! . Pew Research Center). I don’t know where to begin.”

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Social Media Education Engineering Meeting 130

Sprout Social

JANUARY 14, 2020

Social media managers wear many hats, filling necessary and strategic roles ranging from marketing specialist to customer care provider. Fortunately, working in social media builds a broad range of transferable skills. Fortunately, working in social media builds a broad range of transferable skills.

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Social Media Management Social Media Skills Consultant 129

Social Media Strategies Summit

JUNE 3, 2022

At Harvey Mudd College, she is part of a small but mighty communications team that produces everything from web content to alumni magazines to academic department newsletters to social media and more. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education.

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Newsletter Project Aggregator Team 218

Pam Moore

JUNE 16, 2017

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. The return on investment in social media is simply not there. You did your research on the social networks. Does this sound familiar?

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Social Media Diagrams Training Communities 167

Convince & Convert

MAY 9, 2024

Let’s Look at the Data Here are a few interesting stats to review: According to the latest research from Edison Research, just over one-third (34%) of the U.S. Unlike advertising channels like social media or search advertising, podcast analytics can be more limited, making it difficult to track the effectiveness of campaigns.

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Brands Apple Cost Advertising 134

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

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Social Media Survey Influencer Buy 137

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

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Social Media Meme HootSuite Influencer 142

Social Media Strategies Summit

NOVEMBER 27, 2018

Fast-forward to today, she’s now known as “The Queen of all Media”, with OWN extending beyond television to multiple digital channels. Video content was also repurposed and monetized on social. Their research also revealed people didn’t mind seeing commercials during this content, so long as they’re relevant.

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Communities Platform Video Fashion 100

yMarketingMatters

JULY 12, 2018

“Why should my business be on social media? I hear this so often and just recently had this conversation with some business owners at a networking meeting. Here’s the thing: I believe that social media for business is no longer an option! . Pew Research Center). I don’t know where to begin.”

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Social Media Education Engineering Meeting 124

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. They found that many users had another consideration on their minds: pets.

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Brands Marketing Real Estate Collaboration 153

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. What makes a social media viral video?

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Video Social Media How To Trends 126

SocMed Sean

APRIL 28, 2017

She is interested in academic research and writing. Thanks to Nicole for sharing her insights on the topic of social media and its use in the business setting! These social media ostriches are still looking for the business justification that shows them there can be a strong ROI from engaging in social media.

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Social Media Advertising Issues Products 210

agora pulse

JANUARY 30, 2021

Bonus Materials: FREE Social Media Content Calendar. Are you approaching your social media strategy like you always have? In this new year, level up with these social media tips from experts. What top tips do you need to know to level up your social media strategy in 2021? Need inspiration?

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Social Media Tips Strategy LinkedIn 132

Sprout Social

JULY 15, 2021

What could you do with a larger social media department? There is plenty of ground to cover in the ever-expanding world of social. As social becomes the primary communication channel for more brands, the structure of your average social media team will need to change fast. Hiring is a big decision.

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Social Media How To Collaboration Team 114

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too.

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Template Templates Examples Social Media 52

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway?

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Advertising Campaign Social Media How To 144

Sprout Social

APRIL 19, 2022

Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational marketing and social media: How to adapt your strategy. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. What is conversational marketing?

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Conversation Strategy Social Media Marketing 98

Ari Herzog

AUGUST 22, 2013

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I led national conference panels on social media marketing. Looking back six months, I progressively relied less on social media. I drank the social media Kool-Aid and I had my fill.

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Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. I love when brands engage with you on social.

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Statistics Social Media Marketing Survey 145

Jason Yormark

NOVEMBER 21, 2011

The social media explosion has had a similar effect. A few years in, and the social web has taken it a step further by giving those some people an ability to connect with far more people more easily then ever before. but then when I meet the real thing there is a glaring difference in what I perceived, and the real thing.

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Social Media Conference WordPress Research 249