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Monetization: Social Network Advertising

Laurel Papworth

Social Media Monetization is becoming THE hot issue in online community chatter. Social Ads are driving down the price of regular online ads: A recent analysis by ComScore shows social networks, primarily Facebook and MySpace, have over the last year drawn an average CPM of only 56 cents, compared to the $2.43

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Welcoming New Members to your Online Community

Laurel Papworth

The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. While I think this is the best online community signup ever, there’s more that you can do to make it easy for Visitors to move to Newcomers in the social network membership cycle.

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Public Relations becomes Community Relations – Social Media

Laurel Papworth

If you have the relationship with the community, and they like and respect you, it’s tough to turf you out and go with a competitor agency. Build and manage the community and you automatically take on a “public relations manager&# role. As a community manager you ARE the public relations manager. How does it work?

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Event: Australian Institute of Company Directors AICD social media

Laurel Papworth

10.00am – 12.00pm FORUM B: The Commercial Benefits of Today’s Social Networking Platforms. This forum is now fully booked Innovative uses of social networking in the business environment are endless. Speakers: Laurel Papworth, Online Community Strategist, World Communities. Will let you know.

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Australia: Industry Head, Social Media

Laurel Papworth

Marketing Magazine name Industry Head of Social Media for Australia. What commodity does social media create, to make an industry? Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. What is an Industry?

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

. • Stephanie Gaspary – Director, Social Strategy and Creative Services, CareerBuilder.com. • Niall Cook – Worldwide Director of Marketing Technology at Hill & Knowlton. • Yianni Garcia – Digital Marketing & Community Manager, The McGraw-Hill Companies. Honigman – Social Media Manager at Sears Holdings Corporation.

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How to Save the World

Buzz Marketing for Technology

I think this is brilliant, and it got me thinking about how this model could be broadened to represent our social. fluency -- our ability to function socially in the modern complex world, to be of use socially to others in our communities. Category: Social Networking. Building a Community-Based Society.

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