Oktopost

MARCH 20, 2022

It has to be a two-way street: before you even say something, you might want to listen to what your audience, your competitors, and the entire industry are talking about. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself.

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Conversation Sentiment B2B Module 118

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 64

Report Atlassian Brands Sentiment 64

Sprout Social

MARCH 12, 2024

The key is being quick to the draw when it comes to sharing their unique POV on timely topics, and understanding which issues are important to their community. That’s why leaders from across the business should ask their social team for regular updates on brand health during a presidential election.

Social Media 111

Social Media Marketing Sentiment Influencer 111

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. NLP uses rule-based approaches and statistical models to perform complex language-related tasks in various industry applications.

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Process Sentiment Analysis Applications 107

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 111

Brands Sentiment How To Analysis 111

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

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Patterns Sentiment Analysis Proposal 117

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. Did they launch a new product?

Social Media 74

Social Media Banking Brands Sentiment 74

Hootsuite

NOVEMBER 7, 2023

Bonus : Discover the best way to gather insights and intel from your audience, competitors, industry, and favorite aspirational brands in our complete guide to advanced social listening. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

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Brand Monitoring Tools HootSuite Brands 99

Hootsuite

DECEMBER 12, 2023

If you used to be a developer, share the new features your team is currently working on and what the roadmap is. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. Whatever your area of expertise is, share it.

Social Media 112

Social Media Strategy HootSuite Sentiment 112

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. However, there is often an overlap of functions across different teams. Community building : Nurture long-term growth by engaging with your audience directly.

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Skills Template Templates Travel 110

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Thus, helping you gain a competitive edge over the rest of the industry.

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Engagement Tips Loyalty Metrics 102

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights. Here is a closer look at the key benefits. For example, Simpli.fi

Analytics 84

Analytics Conversation Brands Sentiment 84

Sherrilynne Starkie

FEBRUARY 13, 2018

Consultants support cultural change, recruitment & training and for internal communications initiatives. Social media consultants write policies and guidelines to empower teams while mitigating risk. The consultant works with management teams to set priorities, craft messages and prepare statements. via GIPHY.

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Consultant Social Media Drupal Content management systems 265

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Sentiment and conversation trends matter. Pay attention.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Hootsuite

MAY 1, 2023

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. It also helps to keep your team stay organized and on task. Community management and customer service: Responding to comments and messages, routing customer service inquiries.

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Template Templates Social Media Tips 135

Hootsuite

MAY 21, 2020

General trends that apply to your industry. Search streams in the Hootsuite dashboard let you monitor conversations relevant to your business, your industry, and your products. Once you’ve set up your streams for social monitoring, you can share them with your team, so everyone can access the same information. Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Convince & Convert

OCTOBER 30, 2017

Industry terms and trends: 61%. Industry/brand influencers: 60%. They may have the luxury of relying on the customer service and PR teams to handle complaints and crises, but they’re not off the hook on this one. A social media following can't thrive without a strong community as its foundation. Competition: 77%.

Brands 194

Brands Sentiment Influencer Survey 194

Social Media Strategies Summit

SEPTEMBER 14, 2023

Read on for insights from: Rachel Karten , Social Media Consultant Mitchell Clements , Social Media Creative Manager at ESPN Bari Rosenstein , Social Media Manager for Auntie Anne’s and Jamba Darby Hogan , Head of Social Media & Community at Wonderbelly Why Is the Act of Brainstorming So Important in Social Media?

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Content iPhone Sports Remix 130

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 70

Analysis Data Sentiment Metrics 70

Sprout Social

MAY 11, 2023

These features allow you to keep Twitter a safe place for your brand and community. As its footprint in the social media landscape grows, the TikTok team has been hard at work creating brand safety solutions within their ad platform including the TikTok Inventory Filter and some pre- and post-bid safety tools.

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Reputation Tools Brands How To 128

Sprout Social

SEPTEMBER 18, 2023

Look for industry benchmarks to gain insights into what your competitors are spending on marketing. Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals. How has AI impacted the market?

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Marketing How To Sample Samples 128

Sprout Social

JANUARY 18, 2022

After a few tumultuous years, the corporate communications field has evolved dramatically. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . Social listening for brand sentiment. Social listening.

Skills 125

Skills Sentiment Team Press Release 125

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Inclusivity is becoming non-negotiable for consumers.

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Campaign Brands Communities Industry 109

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. One-person social teams will become a thing of the past. Some days it feels like you need a crystal ball.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. They get the reps in and make content all the time.

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Social Media Insurance ROI Meme 108

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

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Project Analysis Hashtag Sentiment 108

Ignite Social Media

JULY 20, 2021

Our team of Community Managers has created 3 tiers from Good to Best to help you determine what level of customer service on social media best fits your business strategy. Have Community Guidelines Already in Place: Don’t just ignore/not respond to comments/questions. Tier 2 | Better | A Step Above.

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Social Media Strategy Class Guidelines 106

Sprout Social

FEBRUARY 27, 2023

We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Is your executive team and board of directors almost entirely made up of men? Over half (54%) of marketers report seeing more internal and external communications about DEI programs.

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Social Media Team Groups Groups 115

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter.

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Social Media Management Social Media HootSuite Training 126

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Social Media B2B Sentiment How To 62

Keyhole.co

NOVEMBER 7, 2023

Identify trending hashtags in your niche Engage with these hot topics within your industry to connect with a wider, yet niche-targeted audience. This feature empowers you to spot and swiftly engage with emerging industry trends, making sure your brand stays ahead and connected within your niche. Are they worth the hype for your brand?

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Hashtag Analysis Twitter Sentiment 52

Social Media Strategies Summit

JANUARY 22, 2021

Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged. Establish a Local Presence Within Your Community. We’ve indeed witnessed a digital migration over the last year out of necessity.

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Strategy Marketing SMS Mobile 209

Sprout Social

MARCH 20, 2020

With this in mind, the Sprout team has been hard at work creating a new Featured Topic centered around the coronavirus. Using social listening for the coronavirus will help your team understand what your customers—and the world—are looking for right now, and identify how your brand can contribute in valuable, organic ways.

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Conversation Features Sentiment Tumblr 92

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Combine positive brand sentiment with high brand recognition and you get fans. That is the power of brand awareness. Fans beget more fans.

Strategy 128

Strategy Brands Hubspot Survey 128

Likeable

MARCH 31, 2021

Put simply, social listening refers to analyzing conversations and trends that are related to your brand, your competitors, and your industry as a whole. Trendspotting represents the process of predicting trends before they gain mainstream popularity, which can be achieved through industry-specific social listening efforts.

Strategy 106

Strategy Brands Influencer Analysis 106

Sprout Social

FEBRUARY 20, 2020

This is opening up a new world of possibilities for not only marketers but also for sales teams, product teams, research and development, and so much more. Improve sentiment around customer service. Observe how people search for jobs in the industry. Customer service. Reputation management. Event monitoring.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Sprout Social

OCTOBER 31, 2023

For example, “What is the impact of building strong communities on social?” These serve various purposes such as customer service AI or creating a guide for a new team member. Sentiment mining algorithms analyze the processed information and detect the tone to match the intent of the user. Topic: Specify your topic.

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Tools How To Sentiment Training 97