Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. A study by Bain & Co. Use social listening to assess how other brands in your industry are accommodating customer demands.

Sentiment 142

Sentiment How To Analysis Trends 142

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Image: goiabarea via Flickr, CC 2.0.

B2B 230

B2B Communities Facebook How To 230

Pam Moore

APRIL 24, 2017

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? Click To Tweet.

Influencer 167

Influencer Industry Content How To 167

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Learn how to identify your unique audience and niche here.

Social Media 122

Social Media Tips HootSuite Marketing 122

Social Media Strategies Summit

DECEMBER 1, 2022

Life used to be a lot simpler for social media marketers. Today, marketers face various social media-related challenges, from figuring out the right platforms to post on to developing new content ideas and turning them into engaging posts. Deanna Stevens Ulrich , Social Media/Community Manager at Kent State University.

Content 150

Content How To Film UGC 150

SocialFish

MARCH 30, 2011

This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book.

Case Study 168

Case Study Communities Study Committee 168

Ignite Social Media

APRIL 20, 2018

I’m going to highlight an aspect of this struggle from a user perspective as well as a personal case study on how I’ve been attempting to increase reach by beating the algorithm with an organic page I manage outside of my role here at Ignite Social Media. How to See More of the Content You Really Want.

Case Study 79

Case Study Study Communities Organization 79

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Discount 123

Discount Marketing How To B2B 123

Mindjumpers

APRIL 26, 2012

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Editorial Planning for Facebook Marketing.

Communities 262

Communities Activities Facebook Patterns 262

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? We spoke with three B2B marketers who are experimenting with and finding success on TikTok. But first, why you need to try B2B marketing on TikTok. Published on Categories.

B2B 134

B2B Brands Marketing How To 134

Hootsuite

NOVEMBER 3, 2022

Read on to find out how to effectively market to this unique demographic with ever growing buying power. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. How to market to Gen Z: 7 best practices.

Airlines 109

Airlines Marketing How To Influencer 109

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. For example, many TikTok marketing agencies specialize in creative productions and talent management. The same goes for creating your social media marketing agency. Define your niche and services.

Social Media 96

Social Media How To Marketing Price 96

Pam Moore

JULY 26, 2017

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. How much time do you spend creating content to inspire and connect with your audience? Building your content marketing architecture, framework and plan requires both art and science.

Content 162

Content How To Marketing Case Study 162

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 120

Strategy Brands Content UGC 120

Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? 57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua.

Course 163

Course Influencer Training Small Business 163

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 115

B2B Influencer Brands Marketing 115

Convince & Convert

OCTOBER 8, 2021

It’s taking a lot more than just simple traditional marketing to speak to your audience. . In this new world of social, more consumers are going to be testing these boundaries with businesses through DEI (Diversity, Equity, and Inclusion) marketing. You’re going to need to prioritize building trust within your brand’s community.

Influencer 165

Influencer Marketing B2B Authentication 165

agora pulse

SEPTEMBER 2, 2020

Here’s a step-by-step guide on how to start a social media marketing agency. . Want to start your own social media marketing agency? In this article, I’m sharing hacks and advice on how to start your social media marketing agency. How to Manage Your Workday. Social media marketing agency tip.

Social Media 148

Social Media Marketing How To Tweetdeck 148

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. As a result, they don’t need to market to everyone.

B2B 88

B2B LinkedIn Marketing How To 88

Mindjumpers

NOVEMBER 4, 2014

Glocalization on social media ensures that your brand communicates directly to the consumer in a local and relevant context, which strengthens the consumer relationship and raises the brand credibility. Similar Posts: How to handle a shitstorm – before, during and after. How to secure your Facebook Page from being hacked.

Social Media 277

Social Media How To Guidelines Blogger 277

agora pulse

AUGUST 21, 2020

Let’s dig in and look at reasons for making video marketing a regular offering of your social media agency. This article shows social media managers and digital agencies how to make videos that stand out from the crowd. Online video marketing platforms allow you to quickly create high-quality content in minutes.

Video 158

Video Tips Content Patterns 158

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. So how do you do it? We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community?

Communities 78

Communities Social Media Community building Groups 78

Social Media Strategies Summit

JULY 16, 2022

For many brands, TikTok is no longer the hot new thing in social media; it’s become a staple of their marketing strategies. Assuming you’ve started with Simplified Mode, you have a choice of three possible goals: Community interaction: Generating page views and profile visits. Want to start advertising on TikTok? Image source.

How To 200

How To Template Templates Metrics 200

Hootsuite

JANUARY 13, 2022

If you want to harness the platform’s potential, learning how to promote your channel is a must. How to promote your YouTube channel: 30 tactics that work. Here’s how to find a Google-friendly keyword for any video: Identify possible keywords with a tool like the Google Ads Keyword Planner. billion users worldwide.

YouTube 144

YouTube How To HootSuite Metadata 144

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. Only four of these 12 recent posts on the Starbucks Instagram feed are brand marketing posts. Source: airbnb.ca/askasuperhost.

Social Media 122

Social Media UGC How To HootSuite 122

Hootsuite

JUNE 17, 2020

With more than 690 million members, more and more brands are using LinkedIn marketing to network, connect, and sell. There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. How to use LinkedIn for Business. Learn how to create a LinkedIn account for your business.

LinkedIn 145

LinkedIn HootSuite How To Marketing 145

Pixlee

JANUARY 12, 2022

Today’s generation of tech-savvy consumers is less receptive to traditional methods of advertising and marketing. Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. So, how do you tap into that market with your brand?

Communities 52

Communities UGC Marketing Newsletter 52

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

Brands 112

Brands How To Authentication Collaboration 112

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Pam Moore

MAY 15, 2019

Influencer marketing is expected to be a $6.5 Influence marketing is helping brands of all sizes big and small engage their dream customers, ignite communities, increase brand awareness and nurture powerful relationships. If you haven't heard about influence marketing you must have been hiding under a rock.

Influencer 109

Influencer Brands How To Marketing 109

Buffer Social

SEPTEMBER 5, 2023

On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media. Here is their advice for someone looking to grow in the field. percent by year-end and 26.4

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

JUNE 25, 2019

That’s where a social media marketing agency can be a lifesaver. In this guide, we’ll help you understand what to look for in a social media agency and how to make sure your agency experience is a positive one. Why hire a social media marketing agency, anyway? How do I know if I need a social media agency?

Social Media 94

Social Media How To Marketing ROI 94

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 90

Analysis Report Examples Tools 90

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Mindjumpers

NOVEMBER 17, 2014

Earlier this year a study revealed that the organic reach for brands declined to 2-6%. This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. What are they saying about you?

Advertising 230

Advertising Facebook How To Guidelines 230

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.

Types 145

Types Social Media Microblogging Overview 145