Mindjumpers

APRIL 26, 2012

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Step 1 – Show me the data.

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Communities Activities Facebook Patterns 262

Webbiquity SMM

JANUARY 23, 2024

How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. A study by Bain & Co. In fact, almost 61% of businesses currently have a social listening system.

Sentiment 142

Sentiment How To Analysis Trends 142

Waxing UnLyrical

JULY 25, 2016

Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

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Case Study Study Banking Metrics 100

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. So how do you do it? We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community?

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Communities Social Media Community building Groups 78

Convince & Convert

SEPTEMBER 18, 2014

To celebrate its 30th birthday, Burt’s Bees took to Facebook and Twitter on September 17th to host a Global Beeday celebration with its community. » Social Media Case Studies bloggers campaign case study celebration community facebook influencers outreach social media twitter' Read the whole entry. »

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Hosting Communities Case Study Social Media 140

Hootsuite

NOVEMBER 28, 2022

In short, an engaged community leads to better sales outcomes. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. How to set up a social media advocacy program. Leaving positive reviews on your website. Source: airbnb.ca/askasuperhost.

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Social Media UGC How To HootSuite 122

Sprout Social

OCTOBER 16, 2023

How to use social to reposition your brand for younger audiences Social media data empowers businesses to identify how to reposition their brand to engage younger consumers. Use competitive intelligence from your social channels to learn how indirect competitors currently target the consumers you’re trying to reach.

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Brands How To Authentication Collaboration 115

Pam Moore

APRIL 24, 2017

A recent study conducted by Linqia showed that 57% of brand respondents indicated influencer content has proven to outperform their own brand created content! The same study also found that 86% of marketers use influencer marketing as part of their content strategy. How to develop a co-creation content marketing plan.

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Influencer Industry Content How To 167

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

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Social Media B2B Sentiment How To 62

Mindjumpers

NOVEMBER 17, 2014

Earlier this year a study revealed that the organic reach for brands declined to 2-6%. The platform’s special news feed algorithm enables companies to target a community based on the information people share on their profiles. ?The When targeting start by dividing your community into groups based on their level of loyalty.

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Advertising Facebook How To Guidelines 230

Mindjumpers

NOVEMBER 5, 2012

However, if brands acknowledge the power of brand ambassadors who regularly share content with their friends and drive engagement, they have understood something very essential about building a community – and are undoubtedly the ones who will succeed in building a strong relationship with their fans by involving them in richer experiences.

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Facebook How To Loyalty Social Media Management 275

SocialFish

SEPTEMBER 12, 2020

Even if there are some doubts or confidentiality issues regarding trusting one’s information to an average freelancer, there are still reasons for how you can settle down these issues and position yourself as an expert who can be trusted. How to Start As a Successful Freelance Translator. However, it should not be only that!

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SocialFish

SEPTEMBER 12, 2020

Even if there are some doubts or confidentiality issues regarding trusting one’s information to an average freelancer, there are still reasons for how you can settle down these issues and position yourself as an expert who can be trusted. How to Start As a Successful Freelance Translator. However, it should not be only that!

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How To Skills Compete Review 130

Oktopost

JULY 18, 2022

According to a study by Deloitte , 77% of professionals have experienced burnout at their current job. In this episode, Olivia Messina, Social Media and Community Manager at Oktopost is opening up about her experience with social media burnout and sharing her top 6 tips to prevent it. Meet Olivia.

Social Media Management 69

Social Media Management Social Media How To B2B 69

Buffer Social

SEPTEMBER 5, 2023

On the hunt for guidance about how to build a career as a social media executive, I interviewed all three. “Since I lead Twitter [X] and Instagram for HubSpot, I spend an hour on each platform scrolling to get a sense of what is trending that day and also doing community management /brand interactions,” she says.

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Social Media How To Skills Hubspot 90

Sprout Social

MARCH 7, 2024

How to create a competitive analysis report A competitor analysis report should your teams a clear picture of what the business is up against and the necessary strategies to get ahead. Consider how their products meet the pressing needs of customers and look for areas of dissatisfaction you can capitalize on.

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Analysis Report Examples Tools 94

Convince & Convert

MARCH 5, 2015

The key here is to deeply understand your community, tap into their passion points, and invite them to join the celebration in a way that adds value. Leverage Your Community to Tell Your Story. This is just the beginning, and we expect that Chucks will continue to be ‘Made By You’ for some time to come.”.

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Communities Case Study Tumblr Campaign 60

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Study Group.

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Groups Groups Communities Organization 111

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. so that others might gain insights for their own community efforts.

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Communities Travel Metadata Content management systems 100

Convince & Convert

APRIL 23, 2015

I’ve said it before, and I’ll say it again: Community managers have a challenging job. In the contest, the company encourages fans to ask a question on how to improve their bedroom or bathroom for a chance to win a $50 IKEA Gift Card. So, why not let them have a little fun?

Communities 60

Communities Meme How To Focus Group 60

Convince & Convert

JANUARY 13, 2015

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. Everyone now knows how much easier it is to retain loyal users than to go through obtaining more users through the user acquisition process. Give your online community a nickname that’s exclusive amongst your group members.

Communities 60

Communities UGC Loyalty Real Estate 60

Hootsuite

FEBRUARY 18, 2020

For everyone else, this article offers a refresher and several up-to-date tactics on how to earn more quality leads. Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips. How to get more leads on social media. Optimize your profile.

Social Media 145

Social Media How To HootSuite Discount 145

Pam Moore

JUNE 22, 2017

57% of brands also stated influencer content out-performed their own brand content in a recent study from Linqua. – How influencer marketing helps your business. – How to develop an influencer marketing plan. There is also a special limited time deal on our Social Profit Factor Training System + Member Community.

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Course Influencer Training Small Business 163

Jon Loomer

MARCH 10, 2019

Here are a few I find myself reviewing often: Facebook IQ : A central hub where Facebook regularly shares research, case studies, and best practice examples of advertiser ads and strategies. How do you remain up-to-date with changes in Facebook advertising? Facebook Business also has an email list that you can sign up for here.

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Facebook How To Advertising Notification 167

Pam Moore

JULY 26, 2017

In this episode of the Social Zoom Factor podcast I explain how to get started building a content marketing system, set goals, as well as strategies to help you get started and ensure you truly understand the needs of your audience and much more. Customer case study and the power of content marketing planning and organization.

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Content How To Marketing Case Study 162

Sprout Social

JUNE 27, 2022

A study from the International Data Corporation found that 75% of senior and influential B2B buyers use online social networks throughout their purchase process. TikTok gives you the ability to interact with your community in a bunch of different ways, including dueting and stitching videos,” says Bosché. “We Source: Semrush ).

B2B 136

B2B Brands Marketing How To 136

Sprout Social

AUGUST 24, 2022

Social was an overlap of all the things I loved and studied: Photography, video and communications.”. We interviewed four social media managers to ask them why they pursued this career path, what it’s really like behind-the-scenes and how you can land a role (even without any experience). Community management and engagement.

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Social Media Management Social Media Tips Skills 103

Sprout Social

NOVEMBER 22, 2022

Embrace social selling and use online communities like LinkedIn to identify prospects. Learning how to start a social media marketing agency won’t happen overnight. Consider adding testimonials or case studies to strengthen your experience even more. Attend conferences so you can network and create connections in person.

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Social Media How To Marketing Price 99

Hootsuite

NOVEMBER 24, 2021

How to use YouTube Creator Studio. Let’s explore the YouTube Creator Studio section by section, and we’ll explain how different areas can help you grow your channel. How to optimize your YouTube videos. How to increase audience retention on YouTube. How to see your channel’s audience retention. Nail your intro.

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YouTube How To Metadata Metrics 137

Sprout Social

JANUARY 12, 2023

Another Sprout study found that 53% of people feel more connected to brands that share their values. With a mission to “eliminate clothing waste in order to benefit people and the planet,” it should come as no surprise their values similarly focus on sustainability and community. How to define your brand’s values.

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Brands How To Authentication Exercises 130

Sprout Social

JANUARY 26, 2023

In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program. High customer lifetime value A study from the Wharton School of Business shows that referred customers have a 16% higher lifetime value than average customers.

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Discount Marketing How To B2B 127

Convince & Convert

JUNE 11, 2014

It takes time to build trust, and the more you have paid your dues to your community, the more you will find people will follow. To develop valuable case studies for people to gain insight from, 2. To give my community members an enjoyable learning experience, and 3. So, why would I help with them? Well, three reasons: 1.

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Campaign Google Case Study Badge 162

Pixlee

JANUARY 12, 2022

Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Oktopost

NOVEMBER 12, 2020

We marketers have to be agile and constantly evaluate how different strategies, tools and platforms are performing. LinkedIn just introduced Product Pages, a part of its ecosystem dedicated to building a trusted community of information around B2B products. Not surprisingly, social networks do the same.

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LinkedIn Products B2B Review 129

SocialFish

NOVEMBER 30, 2010

This is a repost of an Open Community Virtual Book Tour post I recently wrote for Splash! And there’s no quick fix – no consultant or agency can nurture your community for you, though they can help you build your infrastructure and they can help you with specific campaigns. What do you think? *. Who should take part?

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Organization Communities Training Skills 150

Convince & Convert

AUGUST 21, 2011

Online community and our lust for it is at its apex. Today, we spend considerable time and effort and emotional capital on how to construct the ultimate online community , festooned with custom tabs and iframes and videos and the sparkling Christmas ornaments of social media.

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Communities Construction Case Study Compete 124

Social Media Strategies Summit

FEBRUARY 4, 2021

The next step is knowing how to direct your efforts on this platform. How can you use Linkedin for your brand the right way? Hashtags and social media are a match made in heaven, so don’t miss the opportunity to improve the discoverability and community engagement of your business. So let’s start from the beginning.

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B2B LinkedIn Strategy Brands 130