Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# To use the old saying – the ROI on these sorts of ROI efforts is not good. Image: Kemp Edmonds via Flickr, CC 2.0

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ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

AUGUST 4, 2011

Recruit members of the community to help share your message. But we can be diligent and effective communication professionals to reach a broad audience in a way that shows respect and consideration. Image: Ed Schipu l via Flickr, CC 2.0. (This goes for trending topics on Twitter too.). Go to your audience. Know what’s funny.

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The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 I think ROI should always be a consideration but I don’t think it should be the only consideration. [In 00 am Enterprise 2.0

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The Realtime Report

APRIL 16, 2014

While there’s little doubt that small businesses should have some sort of Twitter presence due to the ease of access, simplicity, and potential quick engagement with customers (both potential and existing), there’s no denying that ROI has always been a question mark for small business owners. Image via Flickr. What’s New?

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Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome.

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Postrank ROI Class Tourism 150

Waxing UnLyrical

APRIL 8, 2013

I couldn’t find an image of squirrels Dying Hard, so I used this one with a Rat instead, courtesy AZRainman on Flickr, CC 2.0. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Die Hard and squirrels! So, yes, it was a really fun chat. ” #measurePR.

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The Marketing Blog

DECEMBER 10, 2009

Understand Social Media as a Philosophy and its application as a Culture. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.

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Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success.

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Social Media Paid Search Reputation SMS 190

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back. Is there any ROI?

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Social Media Class Creative Commons Flickr 224

Techipedia: Tamar Weinberg

MAY 18, 2010

Through social media, you can find out what online communities your existing customers belong to. And don’t forget that your customers can spread the word for you to these communities. I see more and more people complain about not being able to measure social media ROI and I wonder what they may be doing wrong.

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Social Media Strategy StumbleUpon Digg 269

Webbiquity SMM

NOVEMBER 2, 2010

Though measuring direct ROI is challenging , a successful social media program should increase engagement with customers and prospects, provide direct website traffic and increase branded search traffic. . Social Sharing (YouTube, Flickr, SlideShare, etc.). Confusion over these measurements has fueled the social media ROI debate.

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Review Social Media Marketing Handbook 152

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

What functionalities do you think WordPress, vBulletin, and other common platforms need to be able to better develop communities? Beyond the core of people who want to demonstrate their expertise in a niche by blogging, will blogging continue to grow, or will community-oriented sites become more popular? Again, super post!

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Social Media Class Forums Microblogging 189

Waxing UnLyrical

OCTOBER 22, 2010

Did the question of “ROI&# ever come up when you were discussing the strategy with the client? ROI is the #1 question and CRT/tanaka was very particular about setting the right expectations from social media [during this ] year-1 engagement. None of them were asked to do any product endorsements. If so, how did you address it?

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Postrank Campaign Tourism Social Media 151

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

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Communities Twitter Web 2.0 ROI 237

Firebelly

FEBRUARY 26, 2010

The 10 Social Media Metrics Your Company Should Monitor By Nick ONeill While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure.

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Feed Reader Marketing Paid Search Metrics 100

Josh S Peters

NOVEMBER 5, 2009

Toyota apologized via Twitter to Calanan and 2 other artists, and they even made a formal statement about it in the Flickr help forum. What matter is they didn’t communicate and it’s costing them. Several images were copyrighted, some were “All Rights Reserved&# and others were “protected&# under the Flickr TOS.

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Waxing UnLyrical

SEPTEMBER 13, 2010

Image: Flickr user Bart , CC 2.0 We’ll pick up where we left off last week, discussing social media ROI. No, I didn’t watch it when it was on the air. A good way to start, if you haven’t done it yet, would be to join tomorrow’s #measurePR chat with Don Bartholomew. Thanks so much for stopping by WUL!

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Class Postrank Tourism Blogroll 134

Waxing UnLyrical

DECEMBER 23, 2010

Image: Niels Linneberg via Flickr, Creative Commons I was really happy at how many new participants there were. Am I going to I tell you what the “ROI&# of #measurePR is? In other words, paywalls , how pitching will be affected if these take off, and prognoses for 2011. Am I going to tell you what the impact of #measurePR is?

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Postrank Class Tourism WordPress 151

The Marketing Blog

AUGUST 3, 2010

If you are still evaluating the platform and are trying to estimate the possible returns, here are a few tips which you would want to consider: It doesn’t work for all – Business & Stakeholder Introspection Creating a campaign on Facebook & nurturing an online community requires a lot of time and effort.

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Web 2.0 Startup Metrics FeedBurner 152

Diva Marketing Blog

JUNE 10, 2012

Geoff Livingston: When Gini Dietrich and I focused on multichannel integration, our logic centered on delivering ROI and outcomes for social media. To us, that lack of results has more to do with siloed communications and a failure to integrate all marketing disciplines together. Geoff Livingston: Usually, it’s the company.

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Marketing Radian6 Blogger Hubspot 96

Techipedia: Tamar Weinberg

AUGUST 27, 2008

page views SEO ROI — 1.2 page views While a parity in page views exists between social networks for Online Marketing Banter, both SEO ROI and Van SEO Design experience higher engagement levels from Sphinn members. new visitors SEO ROI — 96.5% page views Van SEO Design — 1.15 Thank you to both of you.

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Social Media StumbleUpon SEO ROI 100

Mindjumpers

NOVEMBER 10, 2011

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. In this post, we will look at ROI on social media with a different perspective, starting from the launch stage of a brand till it becomes matured in the industry. He is also the co-author of How to Make Money with Social Media.

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ROI Social Media Metrics Survey 244

Techipedia: Tamar Weinberg

JULY 21, 2009

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.

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Social Media Strategy Marketing Vimeo 153

Waxing UnLyrical

NOVEMBER 10, 2010

Image: Chris Lott via Flickr , Creative Commons One of the questions that Joe asked us was what our blogging experience has been like. And understanding is one of the most important building blocks to a successful career in any field, and particularly in business communication. It makes the blogosphere less frightening.

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Class Blogosphere Blogger Creative Commons 226

Laurel Papworth

JANUARY 14, 2010

And always measure ROI from your social marketing-number of engagements, referrals, leads, initiated bookings, conversions. Gary took some amazing photographs – the Blue Mountains photo set is here on Flickr. The surroundings were astounding – we had really hot days and really wet misty days. I liked the latter bestest.

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Hotels Tourism Travel Social Media 85

Diva Marketing Blog

MARCH 10, 2009

Today's Diva Marketing Talks explores how nonprofit organizations are using social media to not only tell their stories but to encourage donations to their causes, build community and expand their reach. The site uses a blog, discussion board, wik i , a Facebook Group , YouTube Group , Flickr and Twitter.

Social Media 45

Social Media Marketing MySpace Flickr 45

Bare Feet Studios

APRIL 8, 2009

Ed supplements his text tweets with photos from his Flickr account too. Mahalo for the full discussion, all the link love, and embracing people across the beer and social networking community. You can follow and connect with Shane on Twitter , LinkedIn , Flickr , The Reef , Viddler , Facebook , Upcoming , and at his neglected blog.

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Case Study Study Social Media Twitter 44

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. The team has a lot of photographs on Facebook (and also some on Flickr). But I wasn’t the only person doing this, and by no means was I doing it any more than anybody else in the community. So, I peeked at YouTube.

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Social Media Content Analysis Sports 120

Social Media Strategery

NOVEMBER 16, 2008

The ROI of Web 2.0 Amy brought up a great slide (on the right) on the ROI of social media. She used this graphic to compare the different business models of Flickr and Shutterfly. Don Burke then discussed Intellipedia and how it has changed the way the Intelligence Community collaborates and shares information.

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Gov 2.0 Web 2.0 Wiki Collaboration 50

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Are We Too Worried with Finding the ROI of Social Media? Measuring Social Media ROI: Does Size Matter?

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Marketing SEO Journal Engineering 265

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Can those results be tied back directly to sales, and therefore ROI? Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. That’s not a “wave the magic wand&# scenario. It’s about humanization.

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Social Media Strategy Consultant Web 2.0 149

Myrland Marketing

APRIL 6, 2010

These are all just different communities and different tools, so you need to make sure you find the right tool for the job. Cheers, P Jayne Navarre April 6, 2010 at 4:17 pm Before I get to “it depends,&# I give the lawyers I counsel an initial assessment based on potential ROI. I put global objectives across the top.

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Social Networking Tweetdeck Forums Questions 90

Social Media Strategery

APRIL 17, 2010

Development , Social Media Image courtesy of Flickr user Percita Over the last three years, I’ve met a lot of people who are their organization’s social media evangelist, lead, POC, pioneer, ninja, guru, etc., Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof. Heroes At the Gov 2.0

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Gov 2.0 Tips Web 2.0 Wiki 107

ProBlogger

MARCH 12, 2015

Image via Flickr user richard.scott1952. Afterwards, invite everyone to a private Skype group, email list, or online community to promote each other’s content via social media. Smaller blogs and communities, on the other hand, are often highly responsive to good content. They send lots of traffic, but rarely is it qualified.

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Eventful Content Startup How To 20

SocMed Sean

DECEMBER 9, 2011

” 3) ROI – There’s a lot of concern with business executives as to whether there is any Return on Investment in social media. Help them understand that there are ways they can listen to their community, leverage feedback, and improve their business. Photo courtesy of EirikSo on Flickr. Social can do both.

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Social Media Social CRM Creative Commons Sentiment 255

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. What to do?

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Social Media Trendrr SM2 Alterian 257

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

Reply Gab "SEO ROI" Goldenberg February 6, 2008 at 5:44 pm Be proactive about it, like Dreamhost. 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

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