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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

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My Interview with Restaurant Business Magazine

Justin Levy

During BlogWorld Expo 2010 , my friends at PepsiCo set up some time for me to sit down with Sam Smith, editor of Restaurant Business magazine and MonkeyDish.com about my restaurant, Caminito Argentinean Steakhouse. It was a fun, short interview about the issues that the restaurant faced when I jumped in as a partner to help my best friend.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. Owned Media is self-published content.

Marketing 367
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How STIL Grew an Instagram Community of Over 30K Followers

Later

Marissa shares the inspiration behind the brand, why consistency matters, and how her team has grown an Instagram community of over 30K followers. . A quick glance at STIL’s organizational product line, and you’ll see modern colors with pops of gold — mirroring the dreamy aesthetic on STIL’s social media feed.

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14 Tips for Preserving Your Mental Health While Working in Social Media

Ignite Social Media

Sara, Community Manager. I know I need to take breaks from my social accounts when I’m not able to let things go easily (after seeing stuff on my personal social feed) or if it’s still impacting my mood in a negative way after logging out. Meghan, Director, Community Management. Aly, Community Manager.

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Social Spotlight: Why creativity is just the cherry on top for Jeni’s Ice Creams

Sprout Social

A few things become clear as you peruse Jeni’s social pages: They have a clear point of view, they put their customers before their advertising and they’re not afraid to go all out to tell a story and spark a connection in people’s feeds. Just like the traditional retail experience, social feeds can become hectic during the holidays.

Curation 120
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. Owned Media is self-published content.

Marketing 195