Trending Sources

Branded Content: 6 Things To Remember before Publishing

Mindjumpers

Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always ask yourself if this specific piece of content is relevant enough to publish. It doesn’t need to address your entire customer database or Facebook fans at once.

What Does Facebook’s Latest Algorithm Change Mean for Publishers?

SocialTimes Facebook

Facebook’s position as the world’s biggest social hub seems to be a delicate balance, and it’s constantly pivoting to satisfy both users and customers. Case in point: despite a drive toward biasing news content , Facebook users may not care all that much about news, showing a preference instead for updates from family and friends. There is another struggle here, and that’s the one between Facebook and publishers.

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher.

Why Publishers Need to Walk Away From Facebook

SocialTimes Facebook

In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. percent on Facebook.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Sign in with Facebook or Twitter to get started! As a result, publishers and bloggers of all sizes are constantly bleeding site content to social channels in order to encourage crucial engagement and interaction outside of their homepages. Publisher Platform (P3).

Is Using Facebook Comments Good for Publishers?

Adam Sherk

There were some interesting posts over the weekend from Steve Cheney and Robert Scoble on whether utilizing Facebook Comments kills or in fact increases user authenticity within on-site commenting. So I’d rather not put that activity into my Facebook news feed.

Putting the “We” in Community

Waxing UnLyrical

In the social space, there’s a lot of talk about “community.” ” We hear it all the time and, rightly so; because community is just that important. Like Rome, however, a community can’t be built in a day. Putting “we” in community.

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

Then you started distributing said content through Facebook, Twitter, Pinterest… maybe other platforms as well. In addition, dynamic comment systems like Livefyre (which is what we have here on WUL) can integrate shares/comments from Twitter & Facebook.

22 PR Tools From the #PRstack Community

Spin Sucks

In the past 12 months, the #PRstack community has created an app that has characterized more than 250 third-party tools. It has published 48 how-to guides written by more than 35 community members covering different areas of the public relations workflow. By Stephen Waddington.

Tools 92

The Characteristics of A Community Manager

Mindjumpers

The Community Managers (CM). I’ll try to give you an introduction to the benefits of having a CM – and what you should look for in a Community Manager. The corner stones of community management. 1: Organise and publish.

Building Your Online Community

Spin Sucks

A few days ago, I recorded a podcast with Srinivas Rao for BlogCastFM (yet to be published). One of the questions he asked me is what new bloggers can do to find and attract readers and build community. He has a seriously engaged community.

Facebook Debuts 360 Photos

SocialTimes Facebook

The 360-degree photos promised by Facebook’s Oculus VR virtual reality subsidiary last month have officially arrived. Huang also directed users looking for further information to the Facebook 360 site , the Facebook 360 Community group and the Help Center.

12 Social Media Tools for Scheduling and Publishing Updates Compared

Kikolani

In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. The following are the social media tools for scheduling and publishing updates that I chose to research.

Tips on Measuring Community [April #measurePR Recap]

Waxing UnLyrical

At the heart of social PR lies community. So that’s what we focused on for the April #measurePR Twitter chat; how to measure community, how to tell when community-building initiatives are working (and when they’re not), and how community-focused metrics might change over time. Experts in measuring community. A1: Building a community around a product or service is just part of our jobs in #PR today (which is great, because it’s fun!).

How Instagram Makes Communities Better

Spin Sucks

Jarvis writes: Please, the publisher beseeched him, how can my publication start a community like yours? We should own a community, shouldn’t we? You don’t start communities, he said. Communities already exist. Facebook. Community.

How to Actively Use Facebook Post Insights to Improve Your Community Management

Mindjumpers

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. Unlikes (note: this data is not in the post level reports, but in Facebook page level reports). Tweet.

Two Key Questions for Every Community Manager

SocialFish

Online Community Management is a profession that has seen a huge boom and evolved over these last couple of years. For Community Managers, this has happened fast; we’re still trying to develop key concepts that will help current and future Community Managers do the job.

Community Un-Managing: Cheat Sheet for Community Managers and Tips for Companies

SocialFish

I recently left my position managing social media and online community for a large professional association. It’s not like you can just change the password for the account because company pages for Facebook, Linkedin and Google+ are linked to the person’s personal accounts.

Social Media for Authors: Get Social To Get Published

Devumi

Trying to get your first story published is going to be a struggle as you go from one publisher to the next. The post Social Media for Authors: Get Social To Get Published appeared first on Devumi. The life of a beginning author is difficult.

Facebook Journalism Project: A Complete Guide

SocialTimes Facebook

Facebook’s efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday’s introduction of the Facebook Journalism Project. We want to work with partners to evolve our current formats— Facebook Live , 360 video , Instant Articles , etc.—to

16 Random Facts My Community Taught Me

Waxing UnLyrical

The other day, I asked this on Facebook: Boy, do my peeps know a lot of random facts! There’s a ton more over on my Facebook Page, if you want to go have a look-see. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc.

Four Tools to Help Build Your Social Community

Waxing UnLyrical

I’ve found that one of the most important things to do, when trying to build one’s online community, is to participate consistently in your preferred channels. This is a nifty Facebook app that lets you schedule Facebook updates. HootSuite Publisher.

7-Step Facebook Marketing Strategy to Dominate 2017

Sprout Social

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Faceboo

12 Secret Facebook Features Every Marketer Should Use

Pamorama

Mastering hidden Facebook features will help you get ahead of your competition. Managing an active and successful Facebook page with a thriving community can be a daunting experience. To save something you see on Facebook: From your newsfeed: Click and select Save.

Facebook Unveils Resources for Business Influencers

SocialTimes Facebook

Facebook Monday released a bundle of resources for business influencers , highlighted by its Business Influencer Guide. And the guide touches on getting started, building a presence, developing an audience, key features and tools, Instagram, content ideas and Facebook Media.

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches.

Video 59

Editorial Planning for Facebook Marketing

Mindjumpers

But still, many companies have a hard time to know what content they should share with their community on social media platforms such as Facebook. “Do Define your community. To define the identity of your community, consider some of the following elements. Tweet.

The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats.

Monday Roundup: Celebrating Your Community

Waxing UnLyrical

” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. How to Build Creativity and Self-Expression with Your Community. As you read this, you might be gearing up to celebrate St.

Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. They cross-post content to LinkedIn, Facebook and Twitter.

Facebook Rewards Longer Content: Here’s What We Found

Spin Sucks

About a month ago, Corina Manea wrote here about the hubbub surrounding marketers leaving Facebook. Her post, titled Are You Sure You Want to Leave Facebook? , Both articles talk about how Facebook now rewards you when people stay on your page longer. By Gini Dietrich.

Facebook to Allow More ‘Newsworthy’ Posts That May Violate Community Standards

SocialTimes Facebook

The good news for Facebook is that should start seeing fewer complaints about posts it decided to censor. The bad news for Facebook is that it will likely start seeing more complaints about posts it didn’t censor. Vice president of global public policy Joel Kaplan and vp of global operations and media partnerships Justin Osofsky announced in a Newsroom post Friday that the social network will allow more “newsworthy” items that violate its community standards to remain live.

Social Media Community Manager's Management

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Tuesday, September 7, 2010 Social Media Community Managers Management Monitoring Social Media can be overwhelming. Hi Folks, do you work as an Online Community Manager?

Tips to Managing Both Your Content and Community

Mindjumpers

Tweet Being a business running an online community as either a blog or a Facebook page, we need to think about two very important things – the content we send out and the community that we’re sending it out to.

Facebook LinkedIn Twitter in 2013

Ari Herzog

Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Facebook in 2013. Related, I intend to publish an e-book on my Twitter evolution in the coming months… Other Applications in 2013.

Will Facebook Always Be Free? Probably Not For Everyone!

SocMed Sean

One of the more interesting ones that I uncovered was in the Facebook Terms of Use. In fact, Facebook has done a pretty good job of reassuring users that they will continue to be free by posting it on their blog and by posting it clearly on their login page.

Facebook Adds New Weapons to Its Fight Against Fake News, Hoaxes

SocialTimes Facebook

Facebook will turn to third-party fact-checking organizations to help combat fake news and hoaxes. We’ve focused our efforts on the worst of the worst, on the clear hoaxes spread by spammers for their own gain, and on engaging both our community and third-party organizations.

News 35

Busting Facebook’s Most Widespread Myth

Convince & Convert

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. The Different Types of Facebook Reach Metrics.

4 Ways To Fix Your Facebook Problem

Convince & Convert

There has been a ton of conversation around Facebook’s declining organic reach for businesses. Also, Robert and CMI are simultaneously publishing our conversation on the Content Marketing Institute blog – with his own commentary. Where does Facebook’s growth come from?

Facebook Made The Right Move. Regardless Of What Marketers Think.

Twist Image

Brands will have to leave Facebook. . For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist, as the number of Facebook users grew without end. Brands - who could publish, post and reach everyone they were connected to - did so with reckless abandon. It was all about quantity over quality, and the Facebook users were feeling it. Facebook would lose revenue.