Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers?

What Does Facebook’s Latest Algorithm Change Mean for Publishers?

SocialTimes Facebook

Facebook’s position as the world’s biggest social hub seems to be a delicate balance, and it’s constantly pivoting to satisfy both users and customers. Case in point: despite a drive toward biasing news content , Facebook users may not care all that much about news, showing a preference instead for updates from family and friends. There is another struggle here, and that’s the one between Facebook and publishers.

Trending Sources

The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular. Facebook is the primary emphasis for Shareablee.

The New(ish) Trend Of Publishing Within Publishing

Twist Image

What made it most unique, was that they were going to publish it solely on Facebook. Not links to pre-existing articles that would take the user from Facebook over to Business Insider. Not articles from Business Insider that would simply be copied and pasted on to Facebook. Not just a random bunch off "b-side" type of articles that weren't fit for publishing on Business Insider. The thing about this publishing thing. . An interesting publishing play. .

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher.

Why Publishers Need to Walk Away From Facebook

SocialTimes Facebook

In late June, Facebook once again announced a News Feed algorithm change —this time to focus more on friends and family content, and less on brands and publishers —a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers and content houses have relied on Facebook as an effective way to get in front of consumers. percent on Facebook.

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Content Creation? Curation? Focus on Publishing Instead

Firebelly

But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube.

6 Social Tools to Use Immediately After You Hit “Publish”

SocialFish

published it. In fact, publishing your article is just the first step. I have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes).

8 Social Media Questions Publishers Should Be Asking Themselves

Adam Sherk

For most publishers social media has earned itself a prominent seat at the audience development table. Here are eight social media questions that publishers should be asking themselves: 1. How much Facebook integration is too much?

Is Using Facebook Comments Good for Publishers?

Adam Sherk

There were some interesting posts over the weekend from Steve Cheney and Robert Scoble on whether utilizing Facebook Comments kills or in fact increases user authenticity within on-site commenting. So I’d rather not put that activity into my Facebook news feed.

Publisher Survey: Reddit Traffic Way Up, Digg Way Down

Adam Sherk

Has this translated into a significant change in social news referrals for publishers? ” I wanted to get a better idea of just how much of a shift has occurred with some of the publishers that we work with at Define Media Group.

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Lawyers, Can You Grow Your Practice By Publishing Content?

Myrland Marketing

It’s not only the act of creating and publishing your content but the way you deliver it that helps set you apart from other lawyers. When you publish content, others can find it when they are ready, not just when you are on the platform posting that content.

Facebook Live Deals With Publishers Won’t Be Renewed (Report)

SocialTimes Facebook

When it comes to paying publishers for live video content , Facebook gaveth, but Facebook reportedly taketh away. Kurt Wagner of Recode reported that several publishers told him the social network is no longer emphasizing Facebook Live video during negotiations, and they do not expect livestreaming deals they inked with Facebook last year to be renewed. Readers: Do you think longer-form, premium video content can succeed on Facebook?

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Pinterest: Great Opportunity for Lifestyle Publishers and Brands

Adam Sherk

While any photo-rich site can benefit from Pinterest, at least at this stage in its evolution there are particularly strong opportunities for lifestyle publishers and brands. I am primarily covering publishers in this post but there are also solid opportunities for retailers.

Facebook to Test Mid-Roll Video Ads in Publishers’ Video Posts (Report)

SocialTimes Facebook

The answer to the long-asked question of how Facebook plans to monetize videos may be here, and users aren’t going to like it. Sources told Peter Kafka of Recode the social network will begin testing a new mid-roll video ad format on videos posted by publishers. Readers: How will Facebook users react to this? Advertising/Marketing Facebook ad revenue Mid-Roll Mid-Roll Video Ads Peter Kafka Publishers Recode revenue Video Ads Videos YouTube

7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. In this post I will detail conversion rate optimization tips for publishers and media sites. Tags: Publishing

12 Social Media Tools for Scheduling and Publishing Updates Compared

Kikolani

In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. The following are the social media tools for scheduling and publishing updates that I chose to research.

F8 2016: It’s a Good Time to Be a Publisher on Facebook

Jon Loomer

Not every Facebook announcement is memorable. But F8 2016 provided hit after hit after hit to help the publisher. Facebook announced a whole lot of stuff. But today, I’m only going to focus on the changes made that help publishers.

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My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

Nevertheless, here are my top 10 posts of 2011 by pageviews: Which NBA Teams Have Seen the Most Growth on Twitter and Facebook? Beyond Facebook Insights: Useful Facebook Analytics Tools. Is Using Facebook Comments Good for Publishers? Publishing

Facebook Search and Trending: Show Publisher Logo

Jon Loomer

Branding and traffic are at the core of a publisher’s goals. Facebook now allows publishers to upload logos within the new “Brand Identity” section of a page’s Publishing Tools to improve branding on the platform. How to Add Your Publisher Logos.

Do Third Party Publishing Apps Impact Facebook Reach?

agora pulse

Let’s get to bottom of the question “Do third party apps actually impact Facebook reach?”. In this article you will find not only an answer to that one question, but also solid reasoning, links to a case study and yes, Facebook’s answer to this question. A Myth? A Legend?

Translation and Localization Tips for Publishers

Adam Sherk

I asked Christian to provide some tips for publishers looking to expand their presence in international markets. To reach an overseas readership online publishers must ensure that they properly localize their content. If your publication uses a lot of ‘people’ imagery it is important that it properly reflects the people of the country you are publishing in. Related posts: 7 Conversion Rate Optimization Tips for Publishers. Publishing

Are You Ready to Step Up to Power Publishing?

Convince & Convert

I wrote a juicy ebook titled Master the Five Pillars of Power Publishing for the startup PowerPost and really want to share it with you. Paul agreed to an interview with me to help shed light on how brands must address the new demands of publishing online at scale.

Facebook Debuts 360 Photos

SocialTimes Facebook

The 360-degree photos promised by Facebook’s Oculus VR virtual reality subsidiary last month have officially arrived. Huang also directed users looking for further information to the Facebook 360 site , the Facebook 360 Community group and the Help Center.

Social Media News Ticker: Facebook To Buy WhatsApp, LinkedIn Opens Publishing To All Members

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Facebook.

New Facebook Open Graph tags for writers and publishers

The Way of the Web

You may be familiar with the Author and Publisher tools which Google+ offer to websites, and now Facebook has added some additional tools for publishers, journalists and writers to boost their content on the social network.

Can Publishers Harvest Social Media Intent in a Meaningful Way?

Adam Sherk

Many publishers are now doing a good job of developing social media strategies for brand awareness, content promotion and user engagement. Thus by understanding searcher behavior publishers can position their content to be well matched to searches with editorial or informational intent.

Content vs. Community: How Online Publishers Can Nurture Both

mashable.com

Sign in with Facebook or Twitter to get started! As a result, publishers and bloggers of all sizes are constantly bleeding site content to social channels in order to encourage crucial engagement and interaction outside of their homepages. Publisher Platform (P3).

How to Use Niche Publishers to Drive Revenue

Convince & Convert

Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. While it may be more time-consuming on the front end, you’ll find that working with individual publishers will pay off in the long run.

When It Comes to Facebook Posts, Size Matters

SocialTimes Facebook

A proven tenet of online publishing, it’s been shown time and time again that long-form content drives more value than short-form content. Prior to that, we found very little correlation between the amount of text in a Facebook post and its organic reach.

Is The Publish Button Evil?

Twist Image

The ability to publish content was once one of the most valuable forces in the world. Facebook is an interesting place. and the answers that follow just move me to think differently (totally rejuvenated by Facebook since the addition of private groups,and some smart folks). In fact, Facebook proves that we''re not. If you don''t study media (or if media is not a part of your profession), it''s hard to understand how profound this ability to publish a thought truly is.

Facebook Adds More Tools for Branded Content in Instant Articles

SocialTimes Facebook

Facebook added some new options to branded content in its Instant Articles , including support for marketer logos atop those articles. And publishers can add customized bylines and kickers. Readers: Have you experienced any branded content in Facebook Instant Articles?

Facebook Adds New Sizes, Video Ads, Carousel Ads to Instant Articles

SocialTimes Facebook

Facebook Wednesday announced several new advertising options for Instant Articles : support for new and custom ad sizes, as well as video ads and carousel ads. Readers: What have your experiences been like with ads in Facebook Instant Articles?

The Future Of Books And Publishing

Twist Image

Along with starting one of the most interesting open source projects, LibriVox (for audio books based on books in the public domain), Hugh also works on book and publishing start-ups. The book publishing industry is going through dramatic change and digitization. book publishing. facebook. facebook group. Episode #279 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I wish more people would read (more) books.

Facebook Journalism Project: A Complete Guide

SocialTimes Facebook

Facebook’s efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday’s introduction of the Facebook Journalism Project. We want to work with partners to evolve our current formats— Facebook Live , 360 video , Instant Articles , etc.—to

Now Hear This: Facebook Debuts Live Audio

SocialTimes Facebook

A picture may be worth 1,000 words, but words are still worth something to Facebook. The social network Tuesday announced the introduction of Live Audio, a way for publishers to broadcast audio-only content live. Readers: What are your initial thoughts on Facebook Live Audio?

Facebook Plans Major Campaign to Promote Facebook Live (Report)

SocialTimes Facebook

Facebook is planning a major campaign backing its Facebook Live livestreaming feature, including television spots and billboards, Deepa Seetharaman of The Wall Street Journal reported. According to Seetharaman, the social network’s in-house ad studio, The Factory , created the campaign with the aim of encouraging more “regular” Facebook users to try out Facebook Live, which has exploded in popularity with media companies, publishers, celebrities and public figures.

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches.

Traffic Rises 350% Year-Over-Year For Social Publisher BuzzFeed

The Realtime Report

Calling itself “the social news and entertainment company,” BuzzFeed demonstrated last month that whatever the publisher’s formula may be, it’s working. A recent shift in Facebook’s algorithm has helped drive traffic to major publishers , and BuzzFeed is seeing some serious benefits from the change.

Facebook Testing Snapchat Discover-Like Facebook Live Navigation Bar

SocialTimes Facebook

Facebook appears to be testing a Snapchat Discover -like navigation bar for Facebook Live videos. According to Ryall, the feature offers access to Facebook Live videos from publishers followed by users, as well as suggested videos.

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