Social Media Strategies Summit

APRIL 11, 2024

84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization. After all, the format was rated as the most effective type of content by 45% of marketers in Semrush’s latest State of Content Marketing Survey. Source: linkedin.com 3.

Social Media 226

Social Media Tips Marketing UGC 226

Convince & Convert

OCTOBER 22, 2021

Scroll through Facebook’s News Feed. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. If these use cases aren’t applicable, try surveying engaged employees to learn what they think is most valuable. Your employees each have a morning ritual. Respond to emails.

Survey 125

Survey How To Education Hotels 125

Ignite Social Media

JULY 10, 2019

Groups will be the New Facebook. Facebook is hoping that its emphasis on Groups will re-engage users. According to data from eMarketer, average time spent and overall engagement on Facebook is expected to continue to decline. With the move towards private messaging, Facebook is refocusing their platform on Groups.

Trends 128

Trends Social Media Groups Groups 128

Hootsuite

APRIL 17, 2024

The Threads app algorithm is a proprietary formula that determines what posts get prioritized in each user’s “For You” feed. Other social media platforms like Instagram and Facebook have their own algorithms, too.) If the algorithm’s doing its job, posts on your For You feed should appeal to your specific interests.

HootSuite 82

HootSuite Feed Feedly Instagram 82

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

MAY 24, 2022

These were only added to the TikTok Ad Manager in June 2021, and allow brands to promote organic content in the feed— similar to the Boost Post option for Facebook. One ad was focused on community interactions , with the goal of driving more users to our profile. Ad Campaign 2: Community Interactions. Budget: $150 USD.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. Businesses, their partners and qualified public Instagram accounts can slap them directly onto: feed posts, Instagram Stories, IGTV videos, Reels, Guides, and. But only on their feed photos, as video and Stories aren’t yet supported. Live broadcasts.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. Cook County's CDC #COVID Community Level: Medium. Connect with people (and potential customers) all over the world. “In

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Social Media Strategies Summit

FEBRUARY 27, 2020

In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest. Source: PEW Surveys conducted 2012-2019. 2 Growth of private communities and tight-knit tribes. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel. Social media market research is also: Affordable.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

B2B 119

B2B Influencer Brands Marketing 119

Mindjumpers

FEBRUARY 21, 2014

Social listening can produce immediate data from a much larger sample that surpasses the performance of other, more traditional surveys. Facebook Updates News Feed. Brands Community Management Social Media Tips brand management Community Management tips social listening social media monitoring social media tips'

Engagement 226

Engagement Sample Samples Upcoming 226

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. The social executive community isn’t a complete wasteland; outside of the Fortune 500 bubble, 80% of CEO s around the world, are adopting a social presence. A dry social feed that only consists of outbound links reads like a robot, not a human being.

Company 124

Company B2B Loyalty Survey 124

Lucy Hall

DECEMBER 4, 2014

On the 14th November Facebook released news that they were changing the algorithm to show less promotional posts in the newsfeed. Titled: News Feed FYI: Reducing Overly Promotional Page Posts in News Feed. Facebook says: One of the main reasons people come to Facebook is to see what’s happening in their News Feeds.

Facebook 60

Facebook Feed Feedly News 60

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

Sometimes when I think of Facebook, I can’t help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. In other words, having a Facebook page for your small business is a great way to advertise.

Facebook 172

Facebook Study Small Business Nielsen 172

Later

MAY 28, 2021

You can also share a story from a member of your community through your LinkedIn captions. You can think of them as a mini-blog post, like The Female Influencer : Letting customers or members of your community do the talking is an effective way to connect with your wider audience, while also building brand trust.

LinkedIn 100

LinkedIn Brands Marketing Airlines 100

SocMed Sean

MAY 30, 2018

LinkedIn, Facebook, and Twitter are household names and well-known for their branding purposes. You have mainstream networks such as LinkedIn and Facebook, and then you have the more niche networks like GitHub or Moz. By now, we’ve all heard of Social Media. Even Instagram is getting a foothold in the business niche. Multiple Accounts.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Sprout Social

AUGUST 2, 2022

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Index™. And brands also have the ability to interact with their audiences in real time, building community by asking and answering questions. Gaming and community content.

YouTube 139

YouTube Trends Strategy Content 139

Social Media Network Marketing

MAY 9, 2011

Facebook has become one of the major Social Networking Sites. Ofcourse Facebook is an electronic site which goes to say that it the people who cause the revolution. Ofcourse Facebook is an electronic site which goes to say that it the people who cause the revolution. On your Community Member's feed they show up as thumbnail.

Engagement 120

Engagement Social Media Facebook Comparison 120

Buffer Social

NOVEMBER 17, 2021

This is all good material for content ideas like quick Q&As on Instagram or more in-depth instructional content on Facebook or LinkedIn. Leverage the polls feature that’s available on most platforms, including Instagram, Twitter, Facebook, and LinkedIn to ask your audience questions. How do they feel about certain topics?

Small Business 91

Small Business Social Media Tips Content 91

Mindjumpers

AUGUST 3, 2012

Most people wrongly assume social enterprise networks are simply Facebook for business. Such platforms as Yammer, Chatter and Jive certainly look and feel similar to Facebook – with a news feed, groups, friends and status updates. This month, I surveyed end users to find out how they draw value from going social.

Social Enterprise 209

Social Enterprise Yammer Jive Crowdsourcing 209

Waxing UnLyrical

AUGUST 18, 2014

Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs. Why: The recent DDOS attacks on Evernote and Feedly revealed a great deal about each company’s attitude toward crisis communication. Twitter Facebook Google+ LinkedIn Monday Roundup: Attitude.

B2B 187

B2B Collaboration Consultant Flickr 187

Razor Social

AUGUST 10, 2017

The following chart is taken from a survey conducted by Curata (content curation and content marketing platform), showing how businesses share curated content with their customers and prospects. As you can see, only 5% of those surveyed said that they never share curated content. Feedly – Create categorized content feeds.

Curation 111

Curation Curata Storify Tools 111

Convince & Convert

DECEMBER 27, 2013

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Listen Now.

Survey 167

Survey Social Media Retail Communities 167

Techipedia: Tamar Weinberg

MARCH 27, 2012

But it’s rare to see such fan love on Facebook and Twitter. Take photos of folks you meet during the show and post them to Facebook – the new timeline now gives you lots of nice real estate for images. On the other hand, fans are under no obligation to take your survey. Does caffeine fuel your business or community?

Social Media 186

Social Media Real Estate Survey Eventful 186

Sprout Social

FEBRUARY 16, 2023

A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. Build community “It’s hard to get new customers in this market,” says Dietrich. Brands can lean into this by embracing social as a multi-way communication tool.

Social Media 114

Social Media Marketing Atlassian Team 114

Later

AUGUST 26, 2020

From entirely shoppable feeds to a whole host of tools aimed at supporting small businesses , there’s no denying that Instagram is on a mission is to turn the app into a streamlined shopping experience. Facebook Pay . Almost overnight, Instagram made a shift into the e-commerce space — but how is it changing the way we shop?

Instagram 75

Instagram Small Business Feed Feedly 75

Buffer Social

MAY 8, 2019

“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. We want to feel like we’re part of the community, not just speaking to the community,” Zenner says. “By

Industry 74

Industry Meme Survey Authentication 74

Later

APRIL 12, 2021

According to a survey by Cowen and Company , 47% of social media users saw Pinterest as the primary platform for discovering products and shopping — more than 3 times the percentage of respondents who cited Facebook or Instagram. Create Story Pins to Engage With Your Community. Ready to get started? Create “Try On” Product Pins.

How To 63

How To Collaboration Affiliate network Instagram 63

Hootsuite

MAY 13, 2020

I don’t like to be called an influencer,” says Zaneb Rachid, the Moroccan travel and fashion blogger behind The Cherry Blossom, in a Facebook post. “It Facebook has been running its Creator Studio since 2017. Late last year TikTok launched Creator Marketplace , and Facebook opened its Brand Collabs Manager to select Instagrammers.

Influencer 145

Influencer Trends Marketing Guidelines 145

Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. What Is a Facebook Community Group (& Why Should You Care)?

Groups 238

Groups Groups Communities Engagement 238

Later

JULY 15, 2020

Collecting customer feedback can create a more engaged community, increase brand loyalty, and — perhaps most importantly — help you learn what your customers actually want. Collecting customer feedback is one of the best ways to understand your audience and build a stronger sense of community on Instagram. The first step?

Instagram 78

Instagram UGC Travel Transportation 78

Oktopost

APRIL 30, 2020

But the need to communicate, collaborate, and network persists. . In a survey of more than a thousand mid-level and senior marketers taken last year, 41% listed live events as “ the most critical marketing channel ” for their business objectives. LinkedIn Events is Microsoft’s (much anticipated) professional answer to Facebook Events.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Buffer Social

MAY 23, 2022

Customers are also more likely to see promotions and deals that get sent straight to their inbox while they may not be catching all of your brand’s social media posts on their feed, making email the most direct link to your customers. The great news for small businesses is that the data shows readers actually like brand emails!  An

Small Business 94

Small Business Newsletter Marketing Survey 94

Later

SEPTEMBER 1, 2020

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. In terms of audience demographic, Instagram is a little younger than Facebook, with the majority of users in their teens, twenties, or early thirties.

Platform 78

Platform Social Media Small Business Instagram 78

Techipedia: Tamar Weinberg

MARCH 1, 2011

Whether you’re sharing a tweet or posting a status update on your Facebook page, you’re almost always giving. You give advice, tips and experiences by sharing a thought, information by sharing a link, and ultimately value if you’re sharing while keeping your community in mind. Then they will associate more good feelings with you.

Social Media 234

Social Media Crowdsourcing Survey Communities 234

Sprout Social

JUNE 7, 2023

If you conduct a survey to solicit feedback, ask customers specific questions about their interactions with your brand such as “What do you like most about our products?”. nba #tipoff #basketball #chicagobulls #pov #nba ♬ original sound – Chicago Bulls This further solidified their place amongst the passionate sports fan community.

Brands 114

Brands Sentiment How To Analysis 114