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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

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3 Pride Events to Take Note of This Year on Social Media

Later

June is Pride Month, a time to celebrate the strides that the LGBTQIA+ community has made towards equality and inclusivity. . And while many festivities won’t be in-person this year, brands are still hosting virtual Pride events to show support. Why Brands Celebrate Pride on Social Media. Lululemon. #1:

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How to Run a Quality Social Media Sweepstakes

Ignite Social Media

With organic reach on the decline, running a quality social media sweepstakes is one of the best ways to amplify and boost your brand. Read on to discover how to create social media sweepstakes that allow your brand to interact with fans, build a strong community, and turn leads into sales. . Choose a Platform.

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Three Keys to Creating Thumb-Stopping Social Media Content

Ignite Social Media

So, you want to create successful social media content? Social isn’t the place to take your brand’s 15 second TV spot and post it on Instagram, but too often, it happens. Does that mean every piece of content that’s published on your brand’s social channels is created only for social? The same goes for events.

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Best Practices for Going Dark on Social Media

Ignite Social Media

Below we outline some best practices when it comes to going dark on social media. . When to Go Dark on Social Media. It can be difficult to decide whether the event or situation warrants your brand going dark, but this is when having a plan in place can help. When to Resume Social Media Activities.

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Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Social media in call centres. Click here to start to receive my newsletter.

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Brand Activism on Social Media: How to Approach Social Justice Messaging in 2021

Ignite Social Media

Nearly 20 years ago the management of corporate social responsibility was mostly placed within HR, diversity teams, or community relations teams. However, 2020’s social justice crusades catapulted these responsibilities in a much broader way. How will your team answer the call when the next big “event” occurs?