Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

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Ignite Social Media

JUNE 14, 2023

Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms. Engaging with Your Audience Another key aspect of effective SEO is providing valuable content that encourages user engagement. Not sure what we’re talking about?

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Hashtag Social Media Strategy UGC 152

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over.

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Reddit Research Loyalty Survey 143

Waxing UnLyrical

APRIL 4, 2019

Communities have been around for centuries, however online communities have only been around for a few decades. According to Computerworld the first “online community” came about in 1973 when Talkomatic for the PLATO time-sharing system released a text-based group chat. Let’s get right to it, how to build your brand’s community.

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Community building Communities Hubspot Guidelines 197

Keyhole.co

OCTOBER 16, 2023

They’ve also struck the delicate balance of engaging younger generations while remaining a beloved choice for older folks — a feat often challenging to achieve. In this article, we’ll dive deep into Coca-Cola’s social media strategy and share the secrets behind their remarkable success. They don’t stick to the conventional.

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Strategy Social Media Loyalty UGC 69

Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. You need to have a solid strategy in place, which is where we come in. Here are 7 surefire TikTok Marketing strategies. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty.

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Strategy Marketing Banking Influencer 175

Social Media Strategies Summit

APRIL 11, 2024

But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. 84% of consumers say online communities directly impact how they feel about a business and whether they buy from and remain loyal to said organization.

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Social Media Tips Marketing UGC 225

Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.

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Loyalty Brands How To Discount 88

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. Two out of every three customers will choose to purchase from a company where they feel they have brand loyalty.

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B2B Communities Brands Loyalty 121

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building.

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Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. TikTok’s fun and engaging videos will help you stand out to your audience as a memorable brand, build connections, and expand your reach.

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B2B Trends Social Media UGC 117

Convince & Convert

MAY 1, 2013

She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Build Community. Embrace Shared Symbols.

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Loyalty Communities Social Networking Social Media 159

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it? And is it worth it?

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Communities Social Media Community building Groups 78

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers. Instagram: 10.3

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Construction Social Media Strategy Collaboration 52

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. It means they want stuff that’s human-first, real, funny, engaging, heartfelt… Content that conveys emotions. Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations.

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Social Media Strategy HootSuite Sentiment 111

Pixlee

MARCH 28, 2022

As the metaverse continues to grow and brands begin designing marketing strategies that align with it, it’s important to remember that social media is not the only approach to community-building. Hence, it is of the essence that you build your brand community closest to conversion. Building Community Beyond Social Channels.

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Communities UGC Community building How To 86

The Realtime Report

JANUARY 29, 2019

Become a Fearless Online Community Leader. Online communities are powerhouses of collaboration that demand fearless leaders to succeed. The best social managers build constituencies with purpose and a strategy for growth. The best social managers build constituencies with purpose and a strategy for growth. Leadership.

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Communities Wikipedia Collaboration Discount 126

Keyhole.co

NOVEMBER 27, 2023

This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. million However, if you closely look at the country and product-specific accounts, you can see how Samsung’s social media strategy centers around diversification and customized content. Let’s delve into how Samsung’s marketing strategy works.

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Curation Social Media Strategy Content 52

Webbiquity SMM

MAY 9, 2023

It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Since different strategies work differently for distinct audiences, it’s essential to understand your target audience and their key concerns.

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Social Media Tips Marketing HootSuite 267

Pixlee

JANUARY 28, 2021

But building that loyalty is increasingly difficult in modern times. Traditional top-down marketing strategies and sales pitches will fall flat with modern audiences. . Given that, what can brands do to boost that loyalty? Engage Brand Loyalists to Boost Earned Media. Engage Your Broader Community.

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Loyalty Privacy UGC Communities 52

Oktopost

MARCH 15, 2021

LinkedIn users posted 900% more articles from February to April, but engagement grew by more than 1600%. The mood and behavior of your audience have changed, and so too must your marketing strategies. Here’s how to adjust your strategy to be successful. Re-evaluate Your Marketing Strategy.

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B2B Social Media Strategy LinkedIn 136

Oktopost

MARCH 20, 2021

On the other hand, growth hackers know exactly what works and leverage their marketing strategies to make sure they only yield significant returns. . But on the other side of that risk is the possibility for substantial growth – so you’ll have to decide if it is the right strategy for your company. . What is Growth Hacking?

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Strategy Metrics Process B2B 144

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

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Strategy Metrics Hubspot Retail 143

Keyhole.co

FEBRUARY 9, 2024

There are things like paid ads, or if you’re not looking for paid sponsorships, you can opt for numerous free promotional strategies. However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy. This will maximize your chances of user engagement.

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Strategy Facebook Marketing Groups 52

Keyhole.co

DECEMBER 22, 2022

In this blog, we will do a deep dive into Nike’s social media strategy to see what they are doing right. Nike’s social media strategy has been building on the strength of its brand voice for many years now, and it shows in their social media posts. What makes Nike’s social media strategy successful? Engaging with the audience.

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Social Media Strategy Collaboration Analysis 59

Ignite Social Media

FEBRUARY 1, 2022

In this case, we are talking specifically about social media strategies and trends for brands. What are some brand practices that need to be left behind and what are some strategies that still need improvement going forward into 2022? Ericka Riker, Community Manager. Separating Organic & Paid Media Strategies.

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Social Media UGC Trends Organization 196

Sprout Social

APRIL 1, 2021

Between targeting the entire nation of Canada as their core audience and tapping into that audience to engage and craft meaningful content, Tim Hortons chooses a people-first social strategy that reflects the company’s values. Their engagement is simple but powerful. Simple engagement choices are sometimes the most impactful.

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Strategy Reputation Film Overview 126

Sprout Social

MAY 19, 2021

Creating a social media interaction strategy is essential for long-term customer satisfaction. As social continues to evolve, the ways audiences engage with brands will grow alongside it. In this article, we’ll cover what these interactions look like, and how they impact your overall business strategy.

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Engagement Brands Review Influencer 136

Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. You need to have a solid strategy in place, which is where we come in. Here are 7 surefire TikTok Marketing strategies. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty.

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Strategy Marketing Banking Influencer 91

Sprout Social

JUNE 23, 2021

Below are nine proven customer retention strategies that encourage folks to stick around for the long haul. And of course, promoting these materials and how-tos is central to the brand’s social media strategy. Create a sense of community through user-generated content. You’re invited. ??. How: Register today ??

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Strategy Policies Resources Loyalty 127

Mindjumpers

AUGUST 21, 2012

Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? Managing a community can thereby contribute to improving your business in the following way: Gain feedback.

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Communities Brands Loyalty Activities 182

Waxing UnLyrical

MARCH 19, 2013

I recently received a notification from another influencer marketing tool seeking to engage me by flattering my ego, which will inevitably re-stir the frenzy of excited tweets, criticism , and everything in between. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. apologies, Shonali!).

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Communities Case Study Patterns Study 239

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. Plus, the three critical components of an effective influencer marketing strategy you need to know. When you do, your brand’s message resonates with an already engaged audience. Take Pipedrive, for example.

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Influencer Marketing Collaboration ROI 108

Keyhole.co

NOVEMBER 21, 2023

In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. million So, here is a closer look at Apple’s marketing strategy and how they manage to keep people engaged with their social media. Here are some key ways in which Apple’s social media strategy works.

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Social Media Strategy Apple iPhone 59

Pixlee

JULY 21, 2021

That’s the power of content engagement, or the lack thereof, as you might say. . But don’t despair; there’s an art to crafting engaging content you need to generate conversions. You need a deep understanding of your target audience before you can create a content strategy. Personalize Content for Your Target Audience.

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Engagement UGC Content Insurance 98

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

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Social Media Sentiment Loyalty Microsoft 111

Sprout Social

JANUARY 9, 2024

Evolving your social strategy to meet consumer demands requires you to listen better, scale your customer care efforts and integrate your social and customer data. To create an exceptional customer experience, invest in your team’s social media personalization strategy. Which posts drive the most engagement?

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