Remove Communities Remove Demo Remove How To Remove Sentiment
article thumbnail

Social media listening examples that will help you unearth better insights

Sprout Social

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. And social listening can unearth these game-changing insights…if you know how to use it. Then, dig in further.

Examples 121
article thumbnail

Conversational analytics: How to use social listening for brand insights

Sprout Social

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

article thumbnail

The 2024 Guide to Social Media Strategy for Executives

Hootsuite

Here’s exactly how to do it. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment.

article thumbnail

The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 119
article thumbnail

14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. Here’s a detailed tutorial on how to set up Streams for social listening. You can also gain insights into social sentiment. What are people asking for that they can’t find?

article thumbnail

How to Build a Social Media Marketing Strategy in 5 Easy Steps

agora pulse

How to Create a Social Media Strategy. People who signed up to your newsletter or asked for a demo of your product). Number (and sentiment) of your customer support emails. A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. More leads. More conversions. Conversions.

article thumbnail

How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Ultimately, we didn’t want to tell them how to use their products—it was their story to tell.” What is customer marketing?

Strategy 122