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The Higher Ed Social Media Tips and Tricks You Can’t Google

Social Media Strategies Summit

To illustrate her point, let’s take a look at the recommended posting times across Facebook, Instagram, and Twitter according to Google and UNC Charlotte’s social media management tool: As you can see, the guidance varies widely. But you’ll only enjoy those benefits through true , authentic community management.

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7 Ways Your Company Blog Can Contribute to Sales and Conversions

Social Media Strategies Summit

Treat your blog as more than just a content hub to boost conversion rates. We’ll discuss how your blog impacts conversions and sales by creating content that resonates with your audience, boosts their engagement, and ultimately influences their purchasing decisions.

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10 Reasons Businesses Will Start Using Google+ Communities in 2014

Convince & Convert

By now you may well have heard of Google+, and you think it is a ‘social media thing’, right? Sure, there is a social destination, but Google+ has tools for every business looking to increase engagement: a) Within their business itself, and b) To build relationships and develop loyal ‘fans’ of them and their brands.

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Google’s BERT Update: Embracing Customer-Centric Conversational Marketing

agora pulse

The search algorithm update BERT helps Google better understand natural language for search results. Thanks to modern technology, today’s consumers like to speak their questions directly into a device, making it hard for Google to interpret a more spontaneous spoken query. So, what does this mean to marketers? BERT Update.

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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one? What is a Brand Community?

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Monday Roundup: Conversations

Waxing UnLyrical

Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Why: Is your brand using multiple social media sites to converse with potential customers?

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6 Tools for Community Managers That Should Be in Their Work Portfolio

The Realtime Report

6 Tools for Community Managers That Should Be in Their Work Portfolio. So here is a list of tools for community managers, ideal for optimizing daily tasks. This tool is ideal for a quick check on the metrics that Google Analytics provides through a Smartphone. 1- Trendsmap. 2- Fastanalytics.