Why the Boston Globe Shouldn’t Be Building Community on Facebook
FEBRUARY 8, 2017
——— My favorite Associations Now author, Ernie Smith, wrote a great article about building community around your most engaged users. Kudos to the Boston Globe for recognizing that creating a community for its most engaged readers is a great tactic. But a Facebook Group as the home for that community? But online communities? Now I’m crying.
How to Build a Community that Thrives
FEBRUARY 26, 2015
During that conversation, one of the questions posed to me was: What role does social media play in content marketing? We talked a lot about engagement and networking and building community. In the early days of social media, everyone talked about community. Build a community. Talk to your community. Community is the bee’s knees. What is Community?
Facebook Pages: Using Content & Conversation to Build Community
JULY 11, 2012
During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session. However, I did come out of the session with some interesting opinions, statistics and tips for community managers. After all that is a large part of what we do everyday for our clients.
Monday Roundup: Conversations
JUNE 2, 2014
“Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally. Why: Is your brand using multiple social media sites to converse with potential customers?
A Little Bit of Conversation. A Lot More Insights.
OCTOBER 26, 2016
It’s simple – call a few people and have some in-depth, one-on-one conversations. But to keep it brief, here are some highlights: We learned that Facebook’s algorithm means many utilities no longer post messages about short-term outages. LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. A Little Bit of Conversation.
3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
Buzz Marketing for Technology
NOVEMBER 1, 2013
Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization. No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. However, brand loyalty online can be much more fleeting than it is offline.
Are you a community manager?
DECEMBER 14, 2012
Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). Join us for an 8-week online certificate program , providing 15 hours of CAE credit , where you will: learn from experienced community managers about the fundamentals of community management strategy. WEEK 2: Launching your new community.
Why the Future of Social Community is Omni-Social
Convince & Convert
MAY 10, 2016
The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. But this, of course, makes social community more expensive and less efficient as brands are forced to pay for Reliable Reach.
Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have
Social Media Strategery
APRIL 1, 2013
Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. ” What kinds of conversations is your brand having with its customers?
How Instagram Makes Communities Better
JULY 3, 2012
Our conversation reminded me of Jeff Jarvis’ What Would Google Do ? Jarvis writes: Please, the publisher beseeched him, how can my publication start a community like yours? We should own a community, shouldn’t we? You don’t start communities, he said. Communities already exist. Instagram is thriving because their service makes existing communities better.
Community management and content creation
FEBRUARY 11, 2013
” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. How does that relate to community managers and whether or not they should be creating content? Really?? Right.
How to Bring Humor to Community Management
Convince & Convert
APRIL 23, 2015
I’ve said it before, and I’ll say it again: Community managers have a challenging job. Following a hilarious video on improving your private life, in which the company introduces guru Fille Güte, Ikea Singapore took to Facebook to launch the Shelf Help Guru Contest. but don’t let that scare you away from showcasing the more lighthearted side of your brand with community management.
The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities
Convince & Convert
MAY 8, 2012
What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is. As community managers, it’s our job to manage a brand’s online (and offline) presence. It’s fairly natural to assume that as the leader, you are building and growing a “community.”
Building Community with MarketMeSuite
OCTOBER 19, 2011
I spent some time getting to know some of the features and experimenting with it for Spin Sucks Pro as a tool to help build community. Like Hootsuite and Tweetdeck , it allows you to manage all of your social media accounts from Twitter, Facebook, and LinkedIn. You can monitor your lists, and the conversation. What are you using to build and manage your community?
It’s Time to Own Your Social Community
Convince & Convert
FEBRUARY 10, 2015
The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums. Why not use the mass reach of Facebook, et al, to also try to CREATE new customers and fans, from whole cloth?
5 Facebook Conversation Generation Tips You Need To Know
FEBRUARY 17, 2011
I’ve used these 5 tips with my own community management work and have seen outstanding results. Look closely at your community demographics. If your community is 70% 25-44, then the bulk of your conversation starters should be geared towards this demo. Many of us aren’t as deeply immersed in Facebook during the day as we are at night. Be inclusive.
Open Community Case Study – Food Bank
FEBRUARY 22, 2011
We’re very excited to be kicking off a regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Facebook. Nurture small niche groups.
Five Observations Gained from Starting an Online Community
MAY 13, 2015
In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Some of these claims can get… heated, so ensuring a strong moderation core is a key part of keeping the conversation from devolving. Discussion builds communities. ADQ started as an extension of a Facebook page experiment on my own personal wall. The community builds upon itself by testing claims and commenting on those claims. Communities co-create their own culture. Hey there, #WUL. ” 1.
8 Questions to Ask After Facebook Community Growth
JUNE 2, 2011
Your community has grown significantly. People have responded to your story and your conversational style. Your last contest brought hundreds of new members to your Facebook community. How has the conversation changed? Can you become a part of their lives on Facebook? Will you be able to convert business out of this community?
Community Manager: To Be Or Not To Be!
DECEMBER 28, 2011
Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager. With a boom in social media presence of brands, the role of a Community Manager is growing.
Online Communities: What Consumers Want, What Brands Don’t Deliver
OCTOBER 28, 2011
If you need to open a new tab and check Facebook or Twitter, go ahead. The fun facts, random questions, and product advertisements all keep the consumers coming back to the brand and builds the community, but if and only if you sprinkle in some of what they actually want. Build your community using relevance and use something you can have through an email newsletter: conversation.
#Milaap4Hope: A Global Conversation on Sustainable Giving
JUNE 16, 2014
And that is why Milaap is hosting a global, round-the-clock digital conversation on sustainable giving today. Milaap4Hope: A Global Conversation on Sustainable Giving is a post from: Waxing UnLyrical. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Sorry! Besides! We’re back! What else matters?!
Social Design for Social Success
JANUARY 31, 2012
Tweet Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. Social Design takes these facts into consideration, in order to bring true value to the community you aim to build. It is in people’s nature to be part of communities.
640+ Power Words That Sell to Maximize Your Conversions
JULY 12, 2016
Do you want to find better words that sell to maximize your conversions? Check out our list of 640+ power words that sell to maximise your conversions, which we’ve divided into different categories to make it easier for you to find what you need. Words to Increase Facebook Shares, Likes, and Comments. Words to Encourage Community. Because. Instantly. Amazing. Announcing.
Facebook’s Favorite Hacks of 2016
DECEMBER 29, 2016
With 2016 coming to an end, Facebook shared its favorite hacks for the year from the many hackathons it hosted. Facebook also highlighted its Voyager transponder , saying in a blog post that it was built on the data-center technology it used for its Wedge 100 top-of-rack switch, and it was able to transmit Ethernet traffic at 200 gigabits per second over a single wavelength.
How Much Do You Know About Your Consumers’ Cultural Communities?
Convince & Convert
JUNE 21, 2016
Social media engagement and community building is such an important piece of growing consumer advocacy. Starting on Twitter, hashtags have been used since 2007 to make conversations about similar topics or events easy to find and participate in. While this is still true, hashtags are now used to provide context and add emotion to conversation as well. Image via Unsplash.
Get Ready for the Bots – on Facebook Messenger
JUNE 14, 2016
Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. Facebook is now venturing into their next Messenger-based project: bots. Facebook Reactions – Three Months On. Open for Business.
MoMA Creates @Art140 To Stir Up Conversation
The Realtime Report
MARCH 11, 2014
MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. ” Conversations will be grouped by hashtags that appear underneath each piece of art; the first round includes #Art140 with #Popova, #VanGogh, #Boccioni, #Klimt, #Gauguin and #Rousseau. million likes on Facebook.
5 Reasons Why Conversations Matter to Your Brand
JANUARY 20, 2011
A few months ago, Altimeter Group released a study on Facebook marketing success criteria. More specifically, brands struggle to put the human side first, have a hard time with two-way conversations, can’t get to the point of enabling conversations between others and rarely enable advocacy. You can accomplish a lot with conversation. Sow the seeds of affinity.
How to Use Social Proof to Boost Conversions
MARCH 13, 2017
higher conversion rate on products with reviews compared to those without them. higher conversion rate than those without any reviews. ” They’re inviting people to join the 10 million users, which creates the feeling of belonging to a community. Adding logos from customers for social proof is part of the strategy Voices.com used to increase conversions by 400%.
Facebook Video and Facebook Live: The Future for Marketers
MAY 23, 2016
Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches. So what is Facebook video anyway? And what about Facebook Live?
Editorial Planning for Facebook Marketing
MARCH 7, 2012
But still, many companies have a hard time to know what content they should share with their community on social media platforms such as Facebook. “Do With this blog post, I’ll try to give you some tips on how you can work with editorial planning to strengthen the identity of your community, to create and plan content and to monitor feedback. Define your community.
Meet Joseph Mwakima, the Ultimate Community Manager
JULY 27, 2015
In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. But unlike his American counterparts, Joseph doesn’t use a Facebook Group, Instagram or Twitter as primary tools of his job (though he is on those networks ). His community needs him, as does the overall Wildlife Works effort. Rangers.
The Many Roles of an Internal Community Manager
Social Media Strategery
MARCH 8, 2011
When someone in the communications industry refers to a “ community manager , they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. software , vendors and clients alike have come to realize that these communities don’t just magically appear. Good luck! It’s you.
Interview with Community Manager: Emma Gannon
Social Media Citizens
SEPTEMBER 6, 2011
Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. You can follow Emma on Twitter , Facebook or Linkedin. G: How did you build your experience as community manager? . G: What are you top resources for community management?
A Tale of Two Communities Part II – Salesforce.com
MARCH 3, 2011
This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Salesforce is actively running their communities with fervent involvement. This online community made it happen.
Open Community Case Study – GoPlow
MARCH 9, 2011
This post is part of our regular series of Open Community case studies, in which intrepid association blogger and freelance writer Deirdre Reid will be digging into associations (and other kinds of organizations when relevant) who are living and breathing their open communities in the ways we describe in the book. Community: GoPlow. Check them out: GoPlow Community.
Example: Facebook Ad Targeting and Results
JANUARY 26, 2017
There are many factors that lead to success or failure of your Facebook ad campaign. Beginning on Monday, I decided to finally start a couple of Facebook campaigns to promote Keys to Success: A Free Webinar for Facebook Advertisers , which occurs next Monday. But another reason is the insane number of signups I’m getting via the Facebook campaigns. Forget about it.
Unlock Facebook’s Secret Blueprint for Successful Facebook Pages
MARCH 7, 2016
Facebook Page management is one of the most challenging social media tasks due to the complexity of the Facebook algorithm and the amount of competition in the News Feed. In this post, I’m going to examine successful Facebook Pages and see what makes them work so well as well as show you Facebook’s own blueprint. Now for Facebook’s Secret Blueprint !
The #GetSocialSmart Show Episode 005: How to Show the Love to Your Clients and Your Community
FEBRUARY 1, 2017
This week’s episode is all about showing the love to your clients and your community not just during February but all different times of the year. I encourage you this month to think about how you can share the love when it comes to your community and your clients. It’s episode five of The #GetSocialSmart Show! It’s all about taking that moment to think beyond yourself.