Facebook Pages: Using Content & Conversation to Build Community

Firebelly

During the AllFacebook Marketing Conference , I was particularly excited about attending the Facebook Pages: Using Content & Conversation to Build Community session.

Why the Boston Globe Shouldn’t Be Building Community on Facebook

SocialFish

——— My favorite Associations Now author, Ernie Smith, wrote a great article about building community around your most engaged users. Kudos to the Boston Globe for recognizing that creating a community for its most engaged readers is a great tactic.

Trending Sources

Monday Roundup: Conversations

Waxing UnLyrical

Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally.

A Little Bit of Conversation. A Lot More Insights.

Waxing UnLyrical

It’s simple – call a few people and have some in-depth, one-on-one conversations. But to keep it brief, here are some highlights: We learned that Facebook’s algorithm means many utilities no longer post messages about short-term outages. A Little Bit of Conversation.

Content Marketing: Without Community, It’s Only Half the Equation

Waxing UnLyrical

Then you started distributing said content through Facebook, Twitter, Pinterest… maybe other platforms as well. In addition, dynamic comment systems like Livefyre (which is what we have here on WUL) can integrate shares/comments from Twitter & Facebook.

Are you a community manager?

SocialFish

Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). develop the skills to nurture (or troubleshoot) any online community. Here’s the program outline: WEEK 1: Planning for your community.

Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Somehow I don’t think these are the conversations consumers are looking for from brands. Amazon has 200 books in their “ social media for business ” category all using the same cliches – have two-way conversations, engage with your customers, be more human, etc.

Why the Future of Social Community is Omni-Social

Convince & Convert

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social.

Community management and content creation

Janet Fouts

Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. Community managers?

How to Bring Humor to Community Management

Convince & Convert

I’ve said it before, and I’ll say it again: Community managers have a challenging job. Following a hilarious video on improving your private life, in which the company introduces guru Fille Güte, Ikea Singapore took to Facebook to launch the Shelf Help Guru Contest.

The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities

Convince & Convert

What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is. As community managers, it’s our job to manage a brand’s online (and offline) presence.

It’s Time to Own Your Social Community

Convince & Convert

The days of the leased social community are fading, and it’s time to re-embrace owned social. Before the rise of MySpace and Facebook and Twitter and Tumblr, the “original” social media was created in the unglamorous yet impactful world of discussion boards and forums.

5 Facebook Conversation Generation Tips You Need To Know

Firebelly

I’ve used these 5 tips with my own community management work and have seen outstanding results. Look closely at your community demographics. If your community is 70% 25-44, then the bulk of your conversation starters should be geared towards this demo.

Interview with Community Manager: Emma Gannon

Social Media Citizens

Emma Gannon is currently a global community manager of Dove Facebook. Emma has experience of community managing blogs, Twitter and Facebook pages for international brands. You can follow Emma on Twitter , Facebook or Linkedin.

Open Community Case Study – Food Bank

SocialFish

Community: Food Bank of Central & Eastern North Carolina. She’s done a great job using social media to create a very supportive community of donors and fans, so I immediately thought of them when planning the first case study for Open Community. Facebook.

Community Manager: To Be Or Not To Be!

Mindjumpers

Tweet Community Managers are the voice of the brand, but their role varies across companies. There are no set list of rules or guidelines which can a make a successful community, but all successful communities have a common ingredient – a good Community Manager.

Online Communities: What Consumers Want, What Brands Don’t Deliver

Firebelly

If you need to open a new tab and check Facebook or Twitter, go ahead. The fun facts, random questions, and product advertisements all keep the consumers coming back to the brand and builds the community, but if and only if you sprinkle in some of what they actually want.

Five Observations Gained from Starting an Online Community

Waxing UnLyrical

In October of last year, I launched an online community called Agree, Disagree, or Qualify. Building an online community doesn’t happen overnight. Some of these claims can get… heated, so ensuring a strong moderation core is a key part of keeping the conversation from devolving. Discussion builds communities. ADQ started as an extension of a Facebook page experiment on my own personal wall. Communities co-create their own culture. Hey there, #WUL.

8 Questions to Ask After Facebook Community Growth

Firebelly

Your community has grown significantly. People have responded to your story and your conversational style. Your last contest brought hundreds of new members to your Facebook community. How has the conversation changed?

#Milaap4Hope: A Global Conversation on Sustainable Giving

Waxing UnLyrical

And that is why Milaap is hosting a global, round-the-clock digital conversation on sustainable giving today. Milaap4Hope: A Global Conversation on Sustainable Giving is a post from: Waxing UnLyrical. I know you’re expecting your Monday roundup today. Sorry!

Social Design for Social Success

Mindjumpers

Tweet Did you know that the number 1 reason why people love Facebook is that it enables us to show our personality? To create an identity shows the human need for sense of community belonging and self-esteem. we turn to our community of trusted friends for recommendations.

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MoMA Creates @Art140 To Stir Up Conversation

The Realtime Report

MoMA will post 6 pieces of art , representing “a wide range of work,” and then add information about each piece designed to get conversation rolling. million likes on Facebook.

640+ Power Words That Sell to Maximize Your Conversions

Writtent Blog

Do you want to find better words that sell to maximize your conversions? Check out our list of 640+ power words that sell to maximise your conversions, which we’ve divided into different categories to make it easier for you to find what you need. Words to Encourage Community.

5 Reasons Why Conversations Matter to Your Brand

Firebelly

A few months ago, Altimeter Group released a study on Facebook marketing success criteria. Yet conversation remains one of the most essential aspects of building community and engaging in social commerce (which I’ll be discussing in great details over the next few months).

How Much Do You Know About Your Consumers’ Cultural Communities?

Convince & Convert

Social media engagement and community building is such an important piece of growing consumer advocacy. Starting on Twitter, hashtags have been used since 2007 to make conversations about similar topics or events easy to find and participate in. Image via Unsplash.

Get Ready for the Bots – on Facebook Messenger

Mindjumpers

Facebook Messenger was released 5 years ago and now has over 900 million users. Originally receiving a flood of negativity towards a standalone messaging app , compared to one simple Facebook app, users seem to be warming to it. Facebook Reactions – Three Months On.

The Many Roles of an Internal Community Manager

Social Media Strategery

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. The Internal Community Manager wears many hats.

Editorial Planning for Facebook Marketing

Mindjumpers

But still, many companies have a hard time to know what content they should share with their community on social media platforms such as Facebook. “Do Define your community. To define the identity of your community, consider some of the following elements. Tweet.

Meet Joseph Mwakima, the Ultimate Community Manager

Geoff Livingston

In online circles we believe a community manager is someone who cultivates and activates a group or a brand following on a social network. As a Wildlife Works community relations officer , he regularly meets with people engaged in projects throughout the region.

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

Techipedia: Tamar Weinberg

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? There are a number of channels (Facebook, Twitter, forums, etc.)

A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community.

Facebook’s Favorite Hacks of 2016

SocialTimes Facebook

With 2016 coming to an end, Facebook shared its favorite hacks for the year from the many hackathons it hosted. Instead, many teams find ways to build on top of Facebook’s existing infrastructure in new ways. Readers: What was your favorite Facebook hack of 2016?

Unlock Facebook’s Secret Blueprint for Successful Facebook Pages

Peg Fitzpatrick

Facebook Page management is one of the most challenging social media tasks due to the complexity of the Facebook algorithm and the amount of competition in the News Feed. Tips for creating a successful Facebook Page – it starts with each post.

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Here’s Why Your Facebook Ads Don’t Convert and How to Fix Them

Pam Moore

Facebook advertising is an incredible way to increase sales, brand awareness, build community and achieve your business goals. Developing and launching a Facebook advertisement is easy and only takes a few minutes. 7 Top reasons your Facebook ads may not be converting.

Open Community Case Study – GoPlow

SocialFish

Community: GoPlow. GoPlow is the Snow & Ice Management Association ‘s (SIMA) online community. Brian believed they couldn’t do that until they had a open community website generating solid content. They cross-post content to LinkedIn, Facebook and Twitter.

Facebook Video and Facebook Live: The Future for Marketers

SocialTimes Facebook

Believe it or not, Facebook is the answer for marketers. Creating an effective Facebook strategy needs to be an essential focus, and with influencer marketing now becoming a staple, huge opportunities exist for brands that invest at the intersection of these two complementary approaches.

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Example: Facebook Ad Targeting and Results

Jon Loomer

There are many factors that lead to success or failure of your Facebook ad campaign. Beginning on Monday, I decided to finally start a couple of Facebook campaigns to promote Keys to Success: A Free Webinar for Facebook Advertisers , which occurs next Monday.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. You’ll be celebrating your social media goal conversions too! You should setup your Goal Value to be the average amount of the common conversion.

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7 Facebook Marketing Case Studies

Pamorama

Learn some inventive ways to integrate Facebook into your social media marketing strategy. Every day, businesses are inspired to bring creative marketing ideas to life on Facebook in ways that have a real impact on their bottom line. Results: 71% sales increase from Facebook.

Google+ Communities Yay or Wait and See?

Janet Fouts

I don’t know about you but I’ve gotten more than a dozen invitations to Google+ communities in the last couple of days. In case you’re not aware of what that means, Google+ launched a new feature, Google+ Communities on Dec 6. Better Visibility Than Facebook Pages.