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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

In an era when you can watch 700 review videos for a product on YouTube, we still turn to people we consider experts — friends, family, or niche communities — for purchasing advice. Use a URL shortener Besides making your social posts tidy, shortening links also lets you add tracking information for accurate analytics measurement.

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10 metrics to track influencer marketing success in 2024

Sprout Social

Reach refers to the number of people who saw your content. Audience growth This metric refers to an increase in the brand’s social media followers due to influencer collaborations. It also shows you have a growing community doing word-of-mouth marketing. Ahrefs, SEMrush, etc.)

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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

Many organizations — including conservation charity WWF and video game company EA — have faced backlash from fans and supporters for launching (or even just planning) NFT initiatives. Budweiser did this with its own NFT launch , which featured 1,936 unique digital cans — a reference to 1936, the year the first Budweiser can was created.

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Referral marketing: What it is and how to use it successfully

Sprout Social

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. The best part of referral marketing programs is they don’t just benefit companies–customers also reap the rewards of their efforts. Check out Sprout’s Partnership Program as an example.

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A Community of Practice Is More Than a Website

Social Media Strategery

A community of practice (CoP) is, according to cognitive anthropologists Jean Lave and Etienne Wenger , a group of people who share an interest, a craft, and/or a profession. Sounds like we might already be members of dozens of communities of practice – at work, at church, at school, etc. A CoP is built around conversation.

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Complete Guide to Instagram eCommerce in 2022

Hootsuite

Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Instagram commerce refers to just the buying and selling over Instagram. Within those billions of users, Instagram fosters niche communities. Shared common interests bring these smaller communities together.

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18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

Use “Twitter speak” in your bio, such as other Twitter handles to refer to organizations and appropriate hashtags. If nothing else, use your LinkedIn profile; else your personal website or blog or, if a business account, to your company’s preferred URL. Fill out your 160-character bio. < tweet this > 6.

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