Convince & Convert

FEBRUARY 21, 2024

More than 92% of Fortune 500 companies are using ChatGPT. How AI is affecting workers and companies is nuanced and requires high-level thinking. Companies that best adapt to AI impacts will consider and respond to all of these considerations. Do you have company guidelines for AI use? Adapt for your use as needed.

Training 154

Training Policies Team Guidelines 154

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Authentication Communities Campaign 112

Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022.

Reddit 100

Reddit Brands Meme Forums 100

Buffer Social

NOVEMBER 17, 2021

And while all companies can benefit from being on social media, it’s especially crucial for small businesses who typically don’t have the advantage of being a household name. Find the patterns among them, and you’ll quickly be able to tell what’s working. Which resonated most with your audience?

Small Business 91

Small Business Social Media Tips Content 91

Keyhole.co

AUGUST 28, 2023

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. Effective video analytics platforms offer a comprehensive dashboard with centralized data on viewers, their demographics, and engagement patterns. The number of comments viewers have left on your video.

Metrics 52

Metrics Analytics YouTube Video 52

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. For example, creator Emma Chamberlain launched her own coffee company in 2020, garnering a $7 million Series A round in the process. Scrutinize the data on those collaborations and look for patterns.

Products 92

Products Team Focus Group Collaboration 92

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Oktopost

JANUARY 31, 2024

For some, engagement metrics such as likes, shares, and comments might be paramount, reflecting a focus on building brand awareness and community engagement. When employees share content that leads to conversions, it signifies a direct impact on the company’s bottom line.

ROI 62

ROI Engagement Metrics How To 62

Social Media Strategies Summit

AUGUST 4, 2020

However, some B2B companies still utilize standard methods like paid advertising and cold calling. Having your goals set gives you the roadmap to observe how your B2B company is performing. Catching attention through content is mostly attributed to B2C companies. Social media deserves more investment. Create Engaging Content.

B2B 130

B2B Social Media Strategy How To 130

Proactive Report

APRIL 15, 2023

And once again the PR community is wary of this new technology and hesitant to adopt it. Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. We’re now in another huge leap in technology with artificial intelligence.

Patterns 52

Patterns Data Social Media ROI 52

agora pulse

SEPTEMBER 30, 2020

Use Twitter threads to share case studies, tutorials, and analysis of recent reports or trends. If you develop your own recognizable voice on Twitter, your brand will be able to build a tight and loyal community as well as create highly cited content. Create a Memorable Context for Your Brand. Consistency is key on Twitter.

Social Media Management 187

Social Media Management Social Media Tips Content 187

agora pulse

JULY 23, 2020

For a company to ask one of its team members to tackle this is too much if they’re in any other role in that company. Unfortunately, social media management often is something that a company with a limited budget often relegates to an intern for a low cost. So, how does a company choose the right one?

Social Media Management 137

Social Media Management Skills Social Media Campaign 137

Buffer Social

NOVEMBER 1, 2022

” And the data supports it; in the same Capital One report, they found that more than half (53 percent) of business owners report that when they experience burnout , it is a barrier to success for their business. ” Community can also be found through more traditional business groups.

Small Business 76

Small Business System Examples Policies 76

Buffer Social

JULY 5, 2023

But, as I progressed, I realized a pattern. Step 2: To narrow down and fasten your research, use advanced filters such as industry, recency of the content, company name, as shown in the image below. Google Alerts Best for: Finding the latest reports, trends, or industry news. Browse through them and pick the most helpful to you.

Research 77

Research Google Newsletter Curation 77

Oktopost

NOVEMBER 16, 2023

Track follower demographics such as location, company, gender, title, and industry to ensure you are attracting the right audience and to identify if any of your current followers are potential prospects. Overall, the goal is to identify trends and patterns within the data. Ask yourself, what story is the data telling me?

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

OCTOBER 16, 2023

Community hashtags A community hashtag identifies and connects with a specific group or community of social media users over a shared common interest, cause, or experience. Besides content scheduling and social media analytics, you get hashtag suggestions, monitoring, and data-driven reporting features. Here’s how: 1.

Hashtag 52

Hashtag Instagram How To UGC 52

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Advanced report filters and customizable dashboards for deeper insights into customer behavior. Why not use social media intelligence to find out?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Buffer Social

SEPTEMBER 20, 2023

According to this report , more than three-quarters of consumers expect a response within 24 hours. Here are some suggestions for what you should be monitoring on social media: Brand or company monitoring Your name or your brand’s name (e.g., bffr, bufffer) Names of the most active/visible members of your company (e.g.,

Social Media 93

Social Media Notification Social Media Management Metrics 93

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social media analytics relies on data to: Identify patterns. Find relationships.

Analytics 179

Analytics Social Media Tools Price 179

The Realtime Report

APRIL 26, 2018

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Research is conducted using community platforms or on a one-to-one basis. How To Use Customer Insight To Power Your Business.

How To 114

How To Survey Content management systems Patterns 114

Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management. Source: Hootsuite’s Global State of Digital 2022 Report (October Update). Social listening.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Keyhole.co

NOVEMBER 7, 2023

It provides in-depth reports to help you make informed decisions on which tags to adopt for maximum impact. Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. I’m B-to-B.

Company 120

Company Instagram B2B Survey 120

Pixlee

JANUARY 4, 2021

Companies had to look beyond their customer experience models and pivot their digital marketing strategies to accommodate rapidly increasing online consumer demands. Their “Questival” cultivates outdoor exploration in the community through 24-hour scavenger hunts in various locations guided by the brand’s app.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Sprout Social

MARCH 20, 2017

If you’re serious about Instagram, then you want to run the reports that make it easy to tell what content is and isn’t performing. Here we’ll show you the six must-have Instagram analytics reports and how to pull your own data: 1. While follower count isn’t everything, it’s still helpful to see trends or patterns within your audience.

Analytics 104

Analytics Data Instagram Hashtag 104

Keyhole.co

APRIL 12, 2023

For example, a company running a holiday sale might use the hashtag #holidaydeals or #blackfriday to promote their campaign. Community hashtags: These are used by a specific community or group of people with similar interests or affiliations. Adjust your hashtag strategy accordingly to optimize performance.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Hootsuite

MAY 21, 2020

Plus, you’d have to create some kind of reporting dashboard to collect and share all your research. Google Alerts lets you monitor the entire web for mentions of your company, your competitors, or other relevant topics. Save keywords or Boolean strings to find meaningful trends and patterns you might miss with social monitoring.

Social Media 145

Social Media Tools HootSuite Sentiment 145

SocialFish

OCTOBER 10, 2019

Watching documentary movies has a lot of benefits, especially when we want to escape the regular pattern of Hollywood blockbusters and learn something new in the process. This is another Vice’s documentary, which follows the journey of its reporter Ryan Duffy who wanted to obtain it himself and learn more about its devastating properties.

YouTube 113

YouTube Film Fashion Sports 113

Buzz Marketing for Technology

JUNE 27, 2008

Gilbane Report. online communities. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 BlackBerry. boris mann. change management. citizen journalism. Clay Shirky. collaboration. Collaborative Technology. collective action. Confluence. conversation. Course Using Wiki.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

The Realtime Report

JANUARY 28, 2017

Most B2B marketers are still using a social media playbook developed by B2C companies. B2C companies were the first ones to take advantage of social media. You can search through social profiles, user generated content, and engagement patterns to identify your target prospects who are just entering a buying cycle.

B2B 91

B2B ROI Social Media Hashtag 91

Later

APRIL 5, 2020

We also wanted to be prepared to support our audience in a sensitive marketing landscape and guide our community on identifying a brand tone in a time of crisis. When we analyzed influencers’ patterns, we noted that because screen time is increasing, so is the standard of content. . This is definitely true.

Influencer 74

Influencer Marketing Instagram Engagement 74

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. If a company has a passion for their products and team members, that should be allowed to be organically expressed on the web.

Tools 277

Tools Tips Marketing Social Media 277

Rebekah Radice

JANUARY 7, 2019

It’s a review of engagement, content, community, and your competition. This is the conversation happening in and around your company vs. the competition. Make note of the channel performing best and what patterns from the data above begin to emerge. If not, you’re doing your company a huge disservice.

Social Media 145

Social Media How To Metrics URL 145

Keyhole.co

NOVEMBER 6, 2022

Pros: The data reports are comprehensive, but also simple and easy to understand. Did you know that Keyhole users reported that the automated analysis and reporting save them at least 5 hours every week? This can help spot trends, patterns and optimize your social media strategies. Price: Starts at $108 per month.

Tools 52

Tools Social Media Sentiment Price 52

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. The solution has been created by a London based web-development company for further inputs you can read their detailed blog-post.

Facebook 185

Facebook Web 2.0 Startup Applications 185