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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors. Ridiculous.

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This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

They write about hires, mergers and events in the business community. The contest is based on a Final Four-style bracketed arrangement, pitting teams against one another in qualifying prelims and high seed vs. low seed match-ups. Each bracket consists of 64 teams in the original categories, but on a national rather than local level.

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The Gamification of Social Media

Social Media Marketing

It's a chance to connect and brainstorm with others by finding affinity groups ("Communities") within Empire Avenue. Why I think Empire Avenue is onto something Other sites such as Friendfeed, Quora or Klout all give us some information or let us interact with each other in some way, but they're each limited.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Allison lives in the New York City area and works with the Marketing team at Google to explore the changing face of media, mobile and consumer behavior, drive new thinking internally, and communicate Google’s visionary concepts to wider audiences. Director of Sales for @ klout. Allison Mooney. allimooney. Amber Buhl.

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Why Char-Broil’s Blogger Outreach Program Gives Me the Warm and Fuzzies

Convince & Convert

The bloggers offer original content for Char-Broil’s community site but also weave product mentions organically into their other content, resulting in the most sincere and positive recommendations possible on the digital web—word of mouth. They set target goals such as Klout score and traffic. Finding the Right Bloggers.

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10 reasons Avon Is Not Too Late To The Social Media Party

Diva Marketing Blog

In steps a man who defies convention when he builds his sales force with a team of women. Although Avon does have online channels it's not been as aggressive as other cosmetic companies. Recently Warren Buffet and Coty are making moves to takeover this iconic company now in crisis. They have a brand community of 5.8