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Hospitality & Tourism Students Meet Social Media

Bare Feet Studios

This Friday I am speaking to about 150 Maui high school students who are in the hospitality and tourism track. i Kula Lavender , is determined to get social media best practices embedded in our Maui tourism community as early as possible! Companies: @HawaiianAir.

Hotels and Social Media Travel Tourism

Laurel Papworth

companies use Facebook and 45% Twitter. If you do not have the internal bandwidth or resources to manage social marketing, outsource to a hospitality social media expert company. Hotels and Social Media Travel Tourism is a post from: Laurel Papworth- Social Network Strategy.

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6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

We can learn a lot from the Tourism Industry when it comes to Social Media Smarts. . In this post I share 6 Powerful Social Media Lessons from Tourism that work… that you can implement in your business to boost your brand too! . 2 Treat your Community like Family.

The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. While this seems like a no-brainer, you’d be surprised by how often companies who want to utilize social media choose someone to head the effort who never uses social media, or who use it rarely. .

10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Every time I tell someone I’m a Community Manager , I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails.

Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Businesses of all sizes can learn something from these examples and by implementing the FLIRT model that is roadmap to Wikibrand success, even the smallest entrepreneur can create a place for themselves in social media.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

to increase visibility in the online community. Fast forward to 2010, and every business owner knows that they absolutely need a website because this is the window into their company that most customers and clients will see before any initial contact is made. Tourism/Travel/Hospitality.

How to Get the Best Out of Content Marketing World 2019: Advice From the Experts

agora pulse

For your company? Magical may sound like a silly word, but it’s fitting for this event and this community. And, of course, the chance to share ideas and innovation with the tourism industry at my Tourism Lab on the final day.

macheist: Lower Your Price, Use Your Network, Give to Charity.

Bare Feet Studios

This is another example of the power of the social web, of leveraging your network, of the network effect, of doing good and doing well, and so many other 21st century concepts made possible by the internet combined with intrinsic human traits.

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7 Great User-Generated Content Campaigns


User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. Here are seven examples of successful user-generated content campaigns. A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. Tourism Australia.

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15 Innovative Brands Using Technology to Power Their Content


The apparel company uses AI for purposes that extend beyond product innovation. This AI program is a great example of how modern technology can bring a brand close to consumers. HYLETE shows off UGC on their product pages and features reviews to connect the brand to the community.

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Facebook Location Targeting: A Detailed Guide

Jon Loomer

For example, you can include up to 25 individual countries, or up to 250 individual cities, in a single group. Within each of these phases, there are three primary methods for selecting a location: 1) Type the location: In this example, as we type “California” the various options populate.

Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content

Buffer Social

Be sure to credit the original sharer of the image within your caption and tag their account using their Instagram handle (@buffer, for example). Furthermore, 84% of millennials report that user-generated content on company websites has at least some influence on what they buy and where.

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What's your social currency?

Akamai Marketing

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all.

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How to Host a Successful Instagram Takeover in 7 Easy Steps


Real examples of Instagram account takeovers to inspire you. Look at what other companies they’ve worked with in the past. It unifies the content posted on your company’s account, as well as your takeover host’s personal account. Examples of successful Instagram takeovers.

Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch.

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe.

8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

James is an influencer marketing leader who started online promoting software companies from his dorm room in 1996 and later wrote for For example, I don’t cover boxers, health, or grooming products except in certain circumstances, so most of those emails get ignored.

Case of Creative Crowdsourcing: Let Your Fans Guide Your Brand


That statement inspired me to present you with a good example of a company that allowed its fans to speak up through an engaging, creative and inspiring crowdsourcing campaign that I think we can all learn from. Having a Community Means Having a Brand: Listen to Feedback!

Why I love Agorapulse for Social Media Management

Socially Sorted

So, you are not just a customer but part of a company where your voice will be heard. In the following example, I can choose to reply, review the post, flag it for someone else (more of that later), retweet it or “like” the post – all from within Agorapulse.

WOM: What's Really Behind The Buzz

Waxing UnLyrical

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are.

10 Instagram Predictions to Fire-up Your Strategy for 2020


Take, for example, sustainable clothing brand and environmental activists, Patagonia. Join the King Island community in saying NO to farmed salmon and keep King Island fish farm free.@patagonia_surf. Oftentimes a micro-influencer’s connection with their communities is much stronger!” .

The Value Of A Fire Drill

Waxing UnLyrical

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. I can go into other examples, but… you get the point.

The Secret Sauce to Shareable Visual Content Your Audience Will Devour

Socially Sorted

Sean Blocksidge from Margaret River Discovery Company has also built a loyal, engaged following by posting one original photo of the Margaret River Region on Instagram every day. If you are not Tourism Australia, don’t worry. Here are some examples of Native content: On Facebook.

Measurement… Supplemented

Waxing UnLyrical

What about real-life examples? decision on what to measure will be unique to each company.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. Note to readers: all of these companies are Convince & Convert clients. Sound off in the comments, and maybe we’ll put together another post with great examples.

15 Reasons Your PR Pitches Suck

Waxing UnLyrical

My query made it clear that I wanted examples of success, and how it was being measured. The press person took a very firm stance, saying his integrity was not for sale and covering costs doesnt influence his decisionsand that he doesnt work with that type of company.

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How To Become A Public Relations Star

Waxing UnLyrical

Another good example from Australia was a journalist called Tom Cowie , who mounted a full social media campaign called Tom Wants A Job, complete with a transparent blog (with all the applications and rejection letters), Twitter handle and Facebook fan page.

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

For example, if Starbucks buys a “sponsored story&# ad, the status of a user’s friends who check into or “like&# Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks.

Customize Your Blog's Error Page in 5 Easy Steps

Waxing UnLyrical

For example, if your error page reads, “Sorry, you were looking for something that’s not here,&# look for those exact words and select them. For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company.

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How To Get Your Blog Project Approved

Waxing UnLyrical

Our community was now creating the bulk of our content. Someone sitting in Brazil, for example, likely won’t randomly search out our institution. Perfect example of that.

Ten Reasons PR Pros Should Blog

Waxing UnLyrical

For example, my post on the Gap logo thing. Writing 3-6 blog posts a week combined, for my site, PRBreakfastClub, my companys site and a top secret project Im working on has made me a better writer in my "day job."

Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

As an example, Seth said that “share of voice&# is a good KPI, but it says more about awareness than business outcomes. Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies.

Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

This cultivates a thinking community where information is evaluated, and then adapted and built upon. From the Edutopia article: “For example, when I’m teaching integers, I don’t teach the kids the rules for adding and subtracting integers.

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Talking The Social Media Walk

Waxing UnLyrical

There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. Why is anyone – a person, a company – embarking on social media?

Walking the Social Talk

Waxing UnLyrical

For example, are you responding to other people’s tweets with your own thoughts on a particular issue? And more important, are you SHARING other people’s status updates with your community?

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Snapping at Synapses: Why Digital Death Sucks

Waxing UnLyrical

Even if Fast Company tries to tell you so. Its really sad that the campaign is taking such flack (rightly so), when it could, instead, have become as an example of what do when embarking on a social media-driven campaign. Instead, Ill find a nonprofit and community I respect and trust.

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Hawaii Officially Dips Toes in the Waters of Social Media

Bare Feet Studios

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. It is a dramatic example of the concept of “the more you give, the more you get.&#

On Lists, Their Importance, And How To Get On One

Waxing UnLyrical

If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. For example: Obvious: Share their content.

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New Year's Resolutions for Job Seekers

Waxing UnLyrical

Doesnt mean you cant show some style and personality, but the example you gave me just seemed too hyped, arrogant and well, business barf hyperbole. #5 When another person within a company will vouch for a candidate, it reduces some of the risk of an unknown hire.

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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Almost everything everyone does in the business world, be it a regular transaction, tourism, or travel, has some financial element to it. I had a former supervisor tell us on the first day of a sales job, “Yes, our company helps people and we do it very well.

F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

Buffer Social

Some examples are adding 3D objects to your camera view, turning a 2D photo into 3D, and adding a virtual information card to objects in your camera view (such as the wine bottle in the screenshot below). (If From Fast Company ).

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy.

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