Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? as a company, our end goal will always be selling product, but rather than promoting ads overtly crafted to sell during this crisis, we are committed to: 1.) Our baristas are the face of our company, without them we are nothing. Any amount helps!

Strategy 143

Strategy Metrics Hubspot Retail 143

Pixlee

JULY 3, 2019

The apparel company uses AI for purposes that extend beyond product innovation. This AI program is a great example of how modern technology can bring a brand close to consumers. This makes Under Armour more relevant to their customers and encourages more UGC that the company can then use later to market their products.

UGC 59

UGC Brands Apparel Content 59

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

to increase visibility in the online community. Imagine a time when email was not the primary form of communication within businesses! In my professional opinion, most companies, industries and organizations can benefit from a Facebook page. Example Social Media / Online Marketing Strategies Based on Industry.

Industry 231

Industry Real Estate Social Media Travel 231

Sprout Social

SEPTEMBER 12, 2022

The agencies in our Agency Partner Directory , for example, use Sprout Social to power publishing, reporting and more for their clients. Agencies may offer this in a variety of ways—it may fall under social media management , or under a dedicated community management service. Social media, community & review management.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Pixlee

JANUARY 25, 2018

User-generated content enables a brand’s passionate customers to become advocates, in turn building engaged communities around products and services. Here are seven examples of successful user-generated content campaigns. Tourism Australia. Stuart Weitzman.

Campaign 43

Campaign UGC Content Tourism 43

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What do you have to offer?

Lurker 203

Lurker Klout Policies Consultant 203

Convince & Convert

APRIL 6, 2011

Guest post from Jessica Carlson , a social media manager at Off Madison Ave who specializes in building social communities that create brand loyalists and garner key insights. Imagine you’re the community manager for Chipotle and you choose to filter out mentions of your competitor, Baja Fresh. Potter Stewart.

Tips 149

Tips Tourism Communities Social Media Management 149

Sprout Social

MAY 15, 2020

For example, a customer service-centric industry may receive many more incoming messages per day than the average. Industries that received more engagements than average per day included media and entertainment (1125), sports (965) and software, internet and technology companies (358). Inbound messages. Instagram benchmarks.

Industry 123

Industry Real Estate Social Media Sports 123

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Companies must protect their reputation in light of rumors, especially those that are defamatory.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

NOVEMBER 15, 2010

Take this example: Let’s say you’ve created a tool that helps non-profits with social media, and you are sending out a news release as part of your launch. When you SEO a timely news release, you are competing with news, correct? You likely want your story to be news, now. Im looking forward to reading more of your posts!

News 274

News Google SEO Postrank 274

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Waxing UnLyrical

OCTOBER 27, 2010

Orderly exits that don’t necessarily include leap-frogging your way to safety – even though that may be a little fun… In the business of communications, the need for a “fire drill&# can be equated to needing a crisis plan in place. I can go into other examples, but… you get the point. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 179

Class Creative Commons Postrank Flickr 179

Writtent Blog

MAY 15, 2021

In another example, an SPA is often required during a transaction in which one business is acquiring another. For example, for categorical outcomes a different version of Kendall’s tau, known as Kendall’s tau b can be used for assessing correlation and Kappa can be used for assessing agreement.[7]

Insurance 40

Insurance Policies Company Publishing 40

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Buffer Social

OCTOBER 27, 2016

Be sure to credit the original sharer of the image within your caption and tag their account using their Instagram handle (@buffer, for example). According to research from marketing startup Crowdtap and the global research company Ipsos , millennials and other generations trust UGC 50% more than other types of media. Add a caption.

Instagram 40

Instagram Content Hashtag Notification 40

Sprout Social

MAY 8, 2023

And with over 63 million company profiles on LinkedIn, it’s important to know when the best time to post is for you to engage with your followers – whether they’re clients, customers, employees or prospects, or all of the above. High engagement hours are more concentrated midday and don’t extend too far out past the workday hours.

LinkedIn 110

LinkedIn Tourism Travel Education 110

Waxing UnLyrical

FEBRUARY 1, 2011

As an example, Seth said that “share of voice&# is a good KPI, but it says more about awareness than business outcomes. Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Just ask your customers, ‘Where did you hear about us?’

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

OCTOBER 22, 2010

What about real-life examples? decision on what to measure will be unique to each company. But because as we’ve been getting deeper and deeper into the chat, participants – you – started asking for case studies. Theory is all very well, they (you) said. It’s worth the time to put thought into what to [.]

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. Someone sitting in Brazil, for example, likely won’t randomly search out our institution. Perfect example of that. Perfect example of that. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Project 170

Project How To Class Posterous 170

Waxing UnLyrical

DECEMBER 14, 2010

Another good example from Australia was a journalist called Tom Cowie , who mounted a full social media campaign called Tom Wants A Job, complete with a transparent blog (with all the applications and rejection letters), Twitter handle and Facebook fan page. Can you help me tie my shoelaces?” That sort of creativity gets you noticed.

Class 227

Class How To Applications Course 227

Waxing UnLyrical

OCTOBER 14, 2010

This cultivates a thinking community where information is evaluated, and then adapted and built upon. From the Edutopia article: “For example, when I’m teaching integers, I don’t teach the kids the rules for adding and subtracting integers. When it comes to blogging, anyone can compile data and churn out a post.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

NOVEMBER 10, 2010

For example, my post on the Gap logo thing. Writing 3-6 blog posts a week combined, for my site, PRBreakfastClub, my companys site and a top secret project Im working on has made me a better writer in my "day job." Im building a network and community AND learning new tricks that make me a better professional, makes my time well spent.

Class 226

Class Blogosphere Blogger Creative Commons 226

Bare Feet Studios

JUNE 7, 2009

As I understand it, this blogger trip is not the first time Hawaii tourism has paid for blogger fam trips – though it is the first official blogger tour and significant campaign of which I am aware. I personally logged over 200 hours of my time producing the event – 100% volunteer for this community service.

Social Media 40

Social Media Tourism Blogger Upcoming 40

Waxing UnLyrical

NOVEMBER 4, 2010

For example, if your error page reads, “Sorry, you were looking for something that’s not here,&# look for those exact words and select them. For the rest of my site, I made my 404 error message a little funny rather than using the generic one from my hosting company. php&# underneath it), and pull out your magnifying glass.

Class 241

Class Tumblr Template Templates 241

Waxing UnLyrical

DECEMBER 16, 2010

There’s no way – no way – I would have felt so much a part of that community if I hadn’t previously connected with many of the folks I meet IRL on social media. Why is anyone – a person, a company – embarking on social media? To explore a different communication channel?

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 4, 2010

Even if Fast Company tries to tell you so. Its really sad that the campaign is taking such flack (rightly so), when it could, instead, have become as an example of what do when embarking on a social media-driven campaign. Instead, Ill find a nonprofit and community I respect and trust. Lead by example.

Class 233

Class Campaign Klout Influencer 233

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Bare Feet Studios

MARCH 1, 2009

The San Francisco Bay Area is home to the Cluetrain Manifesto and the now decade-long march toward transparency in communication and marketing. Hawaii tourism officials would do well to read the book. Compare this to the Queensland Department of Tourism, who created the World’s Greatest Job contest.

Tourism 40

Tourism Campaign Sites Social Media 40

Waxing UnLyrical

FEBRUARY 8, 2011

If this takes the form of a blog post, it usually includes some kind of disclaimer (“this is my list,&# for example), and a question at the end as to who you would add. For example: Obvious: Share their content. Talk to them, engage with them and their content and show them that you should be on that list.

List 161

List Class How To Comments 161

ProBlogger

NOVEMBER 15, 2011

Most destinations and large PR companies will see through this, but not so local sites of interest. For example, let’s imagine Sally Smith has a travel blog that attracts ten unique readers a month, mostly her family members. Don’t bully people into giving you things for free. But she is a travel blogger!

Travel 45

Travel Industry Blogger Tips 45

Waxing UnLyrical

DECEMBER 6, 2010

For example, are you responding to other people’s tweets with your own thoughts on a particular issue? And more important, are you SHARING other people’s status updates with your community? I think even for large companies, people are starting to make decisions on the recommendations of their friends. Or other blogs?

Class 211

Class Comments Eventful Conversation 211

Bare Feet Studios

JULY 8, 2009

Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. She didn’t last long, as the community questioned her extreme statements and Jeremiah Owyang (a Forrester Analyst) contacted Exxon directly for comment. (I There’s an example here.

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80

Sprout Social

JULY 18, 2023

New protocol challenged restaurants, bars, hotels, resorts, airlines, event spaces and tourism agencies to rethink how they connect with their audiences. Companies turned to social to share updates, address queries, respond to feedback and provide personalized experiences more frequently.

Social Media 98

Social Media Brands Hotels Loyalty 98

Bare Feet Studios

JULY 16, 2010

For example, free downloads) Beware of perfectionism – though do put some effort into making your music come from your heart. Use the podsafe music communities to share your music with podcasters. And visit the East Honolulu Clothing Company. Here are some highlights from my notes I wanted to share with you. Go Waimanalo!

Social Media 88

Social Media Upcoming Conference Viddler 88

Hootsuite

AUGUST 19, 2020

7 social media campaign examples to learn from. What Hello BC did: The tourism industry is having a rough year, with air travel down 95% and nearly everyone cancelling their summer vacation plans. In this uncertain time, communities like ours have come together to navigate the challenges we’re facing. Coors Light #CouldUseABeer.

Campaign 145

Campaign Social Media Travel Hashtag 145

Hootsuite

FEBRUARY 24, 2021

We put the question to our LinkedIn community and based on the responses one thing is clear: There’s a lot of people out there who don’t know what social media marketers do. Sometimes they run companies and only sort of understand the role social media can play for their business. Which companies own which social media platforms?

Questions 141

Questions Social Media HootSuite Marketing 141

agora pulse

APRIL 28, 2020

An experienced digital marketing professional who works with companies to enhance results from Digital Marketing. As a result, either you or a member of the larger community may say something that misses the mark and upsets someone. Ashley Graham : How you plan to connect and communicate with your community on social media is key.

Social Media Management 161

Social Media Management Social Media How To Consultant 161