Convince & Convert

NOVEMBER 14, 2013

While the beauty of this project is that it’s an artistic endeavor, the principles of cultivating a shareworthy experience can inspire companies and brands. This campaign could have easily come from a tourism board, an airline, or a hotel chain. Bonus points for incorporating an element of whimsy or sparking creativity.

Project 155

Project Instagram Tourism Airlines 155

Sprout Social

APRIL 15, 2020

How would you feel if a company sent a sales pitch your way right now? Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more. Our baristas are the face of our company, without them we are nothing. Scrap it if it feels tone-deaf. Any amount helps!

Strategy 143

Strategy Metrics Hubspot Retail 143

Convince & Convert

NOVEMBER 30, 2013

With the competition for attention within social media at an all-time high, the struggle to keep “fans” and “followers” engaged with your company’s social outposts is real, and ongoing. Community Management. Original image from BigStock.com. Amplification Strategy. Some will be easy to address.

Social Media 165

Social Media Tourism iPad Software 165

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. What I AM suggesting is that you brands and companies give serious consideration to what they have to OFFER the community and what motivates their community to be part of social media at all. What do you have to offer?

Lurker 203

Lurker Klout Policies Consultant 203

Bare Feet Studios

MAY 14, 2008

Dan’s company gets it: the most recent blog post is featured on the home page. We hope the local business and tourism community will collaborate with us to showcase our beautiful state and akamai kama’aina. How many of our tourism, PR, communications, and advertising execs blog or podcast or twitter?

Tourism 40

Tourism Tools Conference Upcoming 40

ProBlogger

MARCH 2, 2014

In the last few minutes, tickets have gone on sale for this year’s ProBlogger Training Event on the Gold Coast, Queensland, Australia on August 29-30 of this year. It’s hard for me to believe but this year will be the fifth annual event that we’ve run. You can get your tickets here. It’s Our 5th Birthday. 2014 Speakers.

Training 39

Training Eventful Tourism Blogger 39

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand. These fine folk did: Jan.

Social Media 153

Social Media Postrank Energy Tourism 153

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 146

Social Media Postrank Tourism Blogroll 146

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Companies must protect their reputation in light of rumors, especially those that are defamatory.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

NOVEMBER 15, 2010

- Combining creative ability and optimization skills to create compelling, keyword relevant press releases will only prove to be a rewarding public relations effort for your company. Im looking forward to reading more of your posts! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" These fine folk did: Jan.

News 274

News Google SEO Postrank 274

Sprout Social

NOVEMBER 4, 2016

With the sheer volume of social messages posted every second, it’s worth keeping an ear to the ground by using keyword search for phrases that your industry and community are engaging with on a regular basis. With Twitter search operators , social media managers must take advantage of complex search queries to engage with a larger community.

Geotagging 40

Geotagging Instagram Twitter Hashtag 40

Waxing UnLyrical

NOVEMBER 23, 2010

It was something to the effect of “Would/should companies do this with big bloggers in their spaces?&# Alas, the issue is even stickier for bloggers than it is for companies. The small community of readers I have built up and learned from would shun me, rightly perhaps. My opinion on this is nuanced. Simple, right?

Class 184

Class Blogger Issues Review 184

Akamai Marketing

FEBRUARY 3, 2011

The EAT ME Conundrum: Occasionally, a company who is jumping into social media will get lucky and land in the viral vortex. Let your community see the whole Alice, even with your idiosyncrasies (how DO you keep your hair perfect on this grand adventure?). Strategies are created with tactical ingredients. Viral is good. Tell your story.

Social Media 138

Social Media Klout Policies Consultant 138

Waxing UnLyrical

DECEMBER 24, 2010

What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! You may already have seen a couple of the Christmas-related videos making the rounds lately.

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216

Waxing UnLyrical

NOVEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# In other words, something very unusual. Palomino wins this round.

Class 144

Class Creative Commons Postrank Conference 144

Waxing UnLyrical

FEBRUARY 1, 2011

Market mix modeling is an option (and one that he mentioned) but not inexpensive, so out of the reach of many companies. Get Shareaholic test Filed under Events , MeasurePR , Measurement , Public Relations | Tags: #measurepr , PR measurement , public relations outcomes , seth duncan | Comments (2) Site settings comment help?

Postrank 193

Postrank Metrics Tourism WordPress 193

Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. The biggest problem with measurement is a lack of understanding of the basic principles of this art. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

OCTOBER 27, 2010

Orderly exits that don’t necessarily include leap-frogging your way to safety – even though that may be a little fun… In the business of communications, the need for a “fire drill&# can be equated to needing a crisis plan in place. The "fire drill" idea seems like it would help many people and companies.

Class 179

Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

OCTOBER 22, 2010

They also helped promote the Life… supplemented™ awareness campaign by blogging, tweeting, and giving shoutouts at industry events. decision on what to measure will be unique to each company. Each of them provided feedback on the launch plan, and ideas on how best to increase engagement. Were they paid? These fine folk did: Jan.

Postrank 151

Postrank Campaign Tourism Social Media 151

Bare Feet Studios

AUGUST 20, 2008

Set up a Logo Shop to Sell T-Shirts Since our event is free, we decided to let people purchase their own t-shirts. All past and upcoming podcamp events are listed on the official Podcamp Wiki. If a company was successful at one podcamp, they will be very likely to want to sponsor the next event in the series.

Eventful 40

Eventful Social Media Conference Badge 40

Buffer Social

OCTOBER 27, 2016

According to research from marketing startup Crowdtap and the global research company Ipsos , millennials and other generations trust UGC 50% more than other types of media. Furthermore, 84% of millennials report that user-generated content on company websites has at least some influence on what they buy and where.

Instagram 40

Instagram Content Hashtag Notification 40

Convince & Convert

AUGUST 19, 2010

A collaboration between RESMARK Systems (a provider of hospitality software), Western River Expeditions (an adventure tour company), Compendium (provider of corporate content creation software), and ExactTarget (provider of enterprise messaging software) shows how this can be done day-to-day. That’s it. It makes sharing simple.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Writtent Blog

MAY 15, 2021

Notice of calls on shares / particulars attached to a Share purchased by shareholders PandaTip: Sometimes companies charge a fee for transferring shares and issuing new share certificates, it is likely to be under 50 USD but you may wish to check this out first.

Insurance 40

Insurance Policies Company Publishing 40

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts.

Metrics 132

Metrics Strategy How To Tourism 132

Sprout Social

MAY 8, 2023

And with over 63 million company profiles on LinkedIn, it’s important to know when the best time to post is for you to engage with your followers – whether they’re clients, customers, employees or prospects, or all of the above. High engagement hours are more concentrated midday and don’t extend too far out past the workday hours.

LinkedIn 110

LinkedIn Tourism Travel Education 110

Waxing UnLyrical

NOVEMBER 14, 2010

As always in good company with the Tinu and the others. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" removeClass(livefyre-hidden)" class="livefyre-show-comment livefyre-button"> View comment pts moderator Joe Hackman Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New!

Blogroll 214

Blogroll Class Postrank Comments 214

Waxing UnLyrical

FEBRUARY 5, 2011

Frankly, it seems absolutely ridiculous to me that companies are paying $3 million for the chance to get one ad – ONE – aired. And if consumers cannot remember the companies or the products, the commercials do not lead to sales. The other half of me is rolling her eyes. “Get over yourself,&# says Other Half.

Class 124

Class Postrank Comments Tourism 124

Techipedia: Tamar Weinberg

MARCH 17, 2010

Every time I tell someone I’m a Community Manager , I get a varied response. &# That last one might be the most honest of the three, since asking a Community Manager whether they tweet for a living is like asking a construction worker if they cat-call for a living, or a doctor if he asks people to say “ah!&# for a living.

Communities 237

Communities Twitter Web 2.0 ROI 237

Waxing UnLyrical

SEPTEMBER 30, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. Also, have you heard of YouTube Live?

YouTube 135

YouTube Postrank Class Tourism 135

Waxing UnLyrical

DECEMBER 16, 2010

Offline, my life has been consumed by IABC/DC Metro events (16 more days as president but who’s counting?) But let’s be honest, there are way too many events these days, and not enough time. On the other hand, my interactions in social have greatly enriched my interactions offline, when I do go to these events.

Social Media 224

Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

DECEMBER 6, 2010

And more important, are you SHARING other people’s status updates with your community? Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. Are you RT’ing other people’s messages?

Class 211

Class Comments Eventful Conversation 211

Waxing UnLyrical

JANUARY 23, 2011

Your company is merging. Here are seven long blog posts – more than 700 words, since I believe that is the going rate for the “acceptable&# length of blog posts – that I thought were terrific. by John Taylor. Why: OK, perhaps not uber-long (887 words). 5 influence traps you must avoid , by Valeria Maltoni.

Class 119

Class Postrank Tourism WordPress 119

Writtent Blog

MAY 6, 2021

Such groups sponsoring someone who is outside Canada are comprised of or one or more people and are usually humanitarian organizations, religious organizations, community ethnic groups and may operate on a local, regional or national level. This free passage would eventually be referred to as a travel bubble.

Insurance 40

Insurance Health Care Price Policies 40

Waxing UnLyrical

DECEMBER 14, 2010

Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut. There is always one company willing to hire the not so top notch applicant because of budget. These fine folk did: Jan.

Class 227

Class How To Applications Course 227

Waxing UnLyrical

OCTOBER 14, 2010

In the event that your tips do not produce successful results, readers will be able to understand the logic behind each tip, discern what went wrong in their application, and then adapt your tips to their situation. This cultivates a thinking community where information is evaluated, and then adapted and built upon.

Class 178

Class Flickr WordPress Template 178

Waxing UnLyrical

JANUARY 13, 2011

Our community was now creating the bulk of our content. ” (which was nice to hear) But, once the internal community knew that they were still going to have access to similar content they were fine. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Project 170

Project How To Class Posterous 170

Bare Feet Studios

OCTOBER 1, 2008

We will have three guest speakers from the mainland, sharing case studies from companies like Dell, Southwest Airlines, and Cisco who are using social communities online for internal and external customers. We in Hawaii have unique challenges and opportunities for using tools such as Facebook, Twitter, YouTube, etc.

Social Media 40

Social Media Tourism Airlines Upcoming 40