Remove Communities Remove Company Remove Cost Remove Focus Group
article thumbnail

Co-creation: Why creators should be part of your product development team

Sprout Social

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. your potential customers) can come in handy.

article thumbnail

Customer Advocacy Marketing: What Is it and How Does it Work?

Oktopost

Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Advocacy programs are primarily marketing strategies.

article thumbnail

7 ways to use social media for market research

Sprout Social

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144
article thumbnail

See innovation differently: How social media holds the key to true differentiation

Sprout Social

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Take the classic example of a large CPG food company, like Kraft , that is considering an expansion into a new vertical.

article thumbnail

How To Use Customer Insight To Power Your Business

The Realtime Report

Smart companies will use the insights they get from customers in a number of ways; from fixing holes in marketing campaigns to informing product messaging and even developing and co-creating new products. Research is conducted using community platforms or on a one-to-one basis. How To Use Customer Insight To Power Your Business.

How To 114
article thumbnail

In bull or bear markets, social media intelligence makes all the difference

Sprout Social

Every company should strive to be driven by data. Incorporating social media intelligence will give you the edge you need to generate revenue, discover potential cost savings and reduce your risk. You probably collect survey data from your customers, monitor product reviews and conduct focus groups.

article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.