Waxing UnLyrical

MARCH 19, 2013

Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. How do you qualify your audience for each campaign?

Communities 239

Communities Case Study Patterns Study 239

Waxing UnLyrical

JUNE 3, 2011

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! With the explosion of social media over the past few years, more and more companies are hiring…well, someone to manage social media.

Communities 195

Communities Social Media Management Klout Flickr 195

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Authentication Communities Campaign 112

Ignite Social Media

MARCH 4, 2021

Users can create or join Clubs (like groups or communities) or rooms where speakers can discuss whatever the host decides to allow. Rooms in Clubhouse are a bit like a panel at a convention; the host can invite people to come up to a virtual stage and those people can take turns talking. What Brands are on Clubhouse?

Brands 180

Brands Hosting Conversation Platform 180

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. The success of live video initiatives makes it clear that consumers want to see the faces behind their favorite companies.

Advertising 238

Advertising Social Media Strategy Authentication 238

Pam Moore

JUNE 23, 2019

This strategy helped me survive 13 major layoffs at one company alone. While others on my corporate teams wanted to “hoard” the information for fear of losing their jobs or strategic positions within the company, I believed the opposite and that “a team is only as strong as it's weakest link.”

Hosting 90

Hosting Eventful Tips Training 90

The Marketing Blog

JULY 30, 2007

45 pm Web Hosting demystified – I Jump to Comments I’ve been running my blog on wordpress.com which offcourse is a free account currently. The other day I was doing a bit of search (organic search) for a cheap, reliable, quality (wow i.e. quite a bit) web-hosting provider. i have use it to hosting my web qronis.web.id

Hosting 100

Hosting Company Web 2.0 Startup 100

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Read Part 1 here. See [link] for a quick overview.

Communities 221

Communities Collaboration Statistics Lurker 221

Social Media Strategies Summit

MARCH 11, 2021

The audio-only experience feels similar to a live, interactive podcast, where you can choose a virtual “room” to enter, listen in to the conversation, and sometimes even get involved yourself (although this depends on whether the room’s moderator grants you the right to participate). 6 Ways Brands Can Start Using Clubhouse.

Brands 226

Brands Conference Hosting Conversation 226

Social Media Strategies Summit

NOVEMBER 30, 2022

In a world where 82% of consumers say they prefer a brand’s values to align with their own , it’s only natural for marketers to join conversations around events like Black History Month. Importantly, this isn’t just a one-and-done exercise for McDonald’s, which runs a host of programs designed to support its communities, crew, and customers.

Campaign 304

Campaign Brands Influencer Collaboration 304

The Realtime Report

NOVEMBER 21, 2023

The Value Behind Bridging the Diversity Gap Diversity, equity and inclusion (DEI) has become a hot topic in all industries, with research indicating how these initiatives can improve a company’s performance and outcomes. times higher cash flow than those of companies with more monolithic staff. Studies have found 2.3

Organization 91

Organization Industry Engineering Reputation 91

Akamai Marketing

SEPTEMBER 13, 2011

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Interested in a community vs. an audience? Guess what?

Communities 174

Communities Creative Commons Buy Advertising 174

Convince & Convert

APRIL 6, 2013

Youtility is marketing so useful, people would pay for it ( tweet this ) It’s a necessity for all businesses now, forced to compete for attention not just against other companies selling the same stuff, but against everyone and everything. What company provides the content that’s most useful for you? It’ll be fun!

Company 122

Company Compete Conference Social Media 122

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 trends and the variety of issues companies face during adoption. Conversations (themarketingblog.wordpress.com) [.]

Conversation 155

Conversation Web 2.0 Startup Flickr 155

The Marketing Blog

MARCH 8, 2010

39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no. anyways, great job Daksh.

Study 180

Study Company Web 2.0 Twitter 180

Later

APRIL 16, 2021

The trending audio-only app presents a world of opportunity to build community, connect with listeners, and set yourself apart as a thought leader in your industry. We’re sharing 4 ways to establish an engaging marketing strategy — this is one conversation you’ll want to tune into! Join Industry-relevant Rooms and Conversations.

Marketing 111

Marketing Collaboration Hosting Industry 111

ProBlogger

MARCH 24, 2022

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

Communities 40

Communities Strategy Forums Project 40

Oktopost

MAY 11, 2020

In fact, prior to the virus that shall not be named, many companies were already pushing the envelope on creative digital communication. Listen to the podcast: Or watch the live broadcast: With change happening speedily across companies, many people are having to learn new disciplines overnight.

B2B 170

B2B Social Media Management Eventful Sports 170

Convince & Convert

NOVEMBER 6, 2015

In addition to the video, Lean Cuisine is encouraging its community to share what truly matters to them on Twitter with #WeighThis. The #WeighThis campaign is part of a re-branding effort Lean Cuisine launched in June 2015 in partnership with 360i to move away from being perceived as a diet brand and more as a healthy lifestyle company.

Company 60

Company Campaign Communities Video 60

Convince & Convert

MARCH 15, 2013

Many casual users of Garmin may only know them as a GPS company, but the truth is that Garmin has been around much longer than the portable GPS has been available, working on equipment for aviation, marine, outdoor recreation, and fitness industries. Everyone is just figuring it out as they go.” ” #socialpros ( tweet this ).

Communities 138

Communities GPS How To Social Media Management 138

Webbiquity SMM

APRIL 13, 2021

Real-time conversation app Clubhouse has had an incredibly fast start. For anyone not aware of the social conversation’s app brief but remarkable history to date, Clubhouse was launched in April 2020 on the iPhone only. That would be four times what the company was valued at just four months ago. Is it worth it?

Apple 215

Apple Plaxo Microsoft Vimeo 215

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. According to Cmejla, being helpful is how you maintain authentic relationships within online communities.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

JUNE 13, 2023

I spoke with Loren Siegel Atlassian’s Community and Social Engagement Senior Team Lead to learn how Sprout helps her team execute premier social customer care, boost team productivity and understand their audience to craft better community connections. In 2021, the company incorporated the Smart Inbox and Publishing add-ons.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Convince & Convert

MAY 10, 2016

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social. Omni-Social is the Offset to Paid Social.

Communities 60

Communities Aggregator Social Networking Organization 60

Convince & Convert

DECEMBER 7, 2010

Tweet Guest post as part of the virtual book tour by Maddie Grant and Lindy Dreyer to explore concepts from their new book Open Community : a little book of big ideas for associations navigating the social web. We come from the association industry and for many of us “membership” people, community is old hat. It’s what we do.

Skills 124

Skills Communities Collaboration Organization 124

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. SMMs , get the tools, resources and conversations to develop their social marketing skills and grow your careers. Hashtags group together similar conversations to help people find content that matters to them.

Hashtag 122

Hashtag How To Guidelines Telecommunications 122

Buffer Social

FEBRUARY 21, 2023

When I first started building Diversability with the vision of creating a community of people with disabilities (and the allies who support us) elevating disability pride, I kept encountering roadblocks when trying to get the word out. Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities.

Brands 82

Brands Marketing Hosting Eventful 82

Ignite Social Media

APRIL 21, 2020

As always, there are a few key best practices to adhere to, regardless of the type of live stream you will host. Going live on Instagram has a different feel to the live streams of its parent company. On Instagram, Live broadcasts have a much more casual and conversational feel. Facebook Live Best Practices. Instagram Live.

Social Media 149

Social Media Notification Instagram Hosting 149

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Oktopost

MAY 4, 2020

After all, companies are marketing to people. In our fifth episode of Oktopost’s original discussion series, “The Globalization of Social Media”, Colin Day , Oktopost ’s Managing Director EMEA hosts B2B marketing legend, Steve Lucas , former CEO of Marketo , an Adobe company and current CEO of iCIMS.

B2B 113

B2B Brands Authentication Communities 113

Ignite Social Media

JUNE 16, 2016

Father’s Day can be a tough one for community managers. Though they may not be successful at making you laugh, dad jokes seem to be a pretty effective form of marketing, as proved by appliance company HH Gregg’s Jokes From Dad campaign. Why It Works: Sometimes, the best content is that which comes from the community.

Communities 60

Communities Tips Content Authentication 60

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

Groups 111

Groups Groups Communities Organization 111

The Marketing Blog

JULY 31, 2007

Home About In the Media Web Hosting demystified – I Market yourself as an individual August 1, 2007.4:55 Jump to Comments Continuing from my last post on Web hosting ( trying to focus a bit on tech. these days … ) My quest for a good web-host landed me at several websites, blogs and discussion forums.

Hosting 100

Hosting Forums Web 2.0 Startup 100

Sprout Social

DECEMBER 29, 2022

Supporting your community. Taking a stand on social issues ultimately supports the larger community while building a brand’s trust, reputation and business. When a brand takes a stance that consumers align with, 36% of customers said they’ll purchase more from that company. How popular a conversation is around your brand.

Reputation 90

Reputation Sentiment Loyalty Nielsen 90

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. You can also host live or virtual events that facilitate networking, establish personal connections, and create positive associations with your brand.

B2B 62

B2B Marketing ROI Hubspot 62