Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 103

Sentiment Analysis Patterns Price 103

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding.

Examples 121

Examples Social Media Sentiment Influencer 121

Adam Sherk

JANUARY 25, 2012

Adam Singer summed up the general sentiment in recent conversation we had on Twitter: “Reddit / Stumble won.” 12 sites is a very limited sampling so this survey is certainly not meant to be conclusive. Among the surveyed group, Reddit went from a combined total of 6.3 The numbers represent visits, not pageviews.

Digg 149

Digg Reddit Survey Publishing 149

Sprout Social

OCTOBER 19, 2023

Not surprisingly, according to a Q2 2023 Sprout Pulse Survey of 255 social marketers, 71% are already integrating AI and automation tools into their workflow, and 82% of them report positive results. This bodes well for marketers who want to enhance their social media ROI while navigating social media’s ever-changing landscape.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Bill Hartzer

NOVEMBER 6, 2023

A recent survey conducted by Junior Achievement USA in partnership with EY has shed light on the aspirations of today’s teenagers, with a staggering 76 percent expressing a likelihood to consider entrepreneurship as a career path. The survey also highlighted certain concerns among teens regarding entrepreneurship.

Influencer 95

Influencer Social Media Survey Construction 95

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

Process 109

Process Sentiment Analysis Applications 109

Sprout Social

FEBRUARY 15, 2024

Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. They may converse directly with you by replying to your brand’s posts or comment on another post relevant to your brand. Does that increase the level of engagement?

Engagement 105

Engagement Tips Loyalty Metrics 105

Keyhole.co

FEBRUARY 8, 2024

To measure this, divide the total number of post interactions (likes, comments, shares) by the follower count and multiply by 100. Brand sentiment Brand sentiment in influencer marketing will be another key influencer marketing metric in 2024, driven by two key factors: Beyond vanity metrics: Likes and shares tell only part of the story.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 99

Metrics Influencer Marketing Survey 99

Convince & Convert

MARCH 28, 2024

Here’s what that looks like: Gather data Customer surveys, interviews, feedback forms, support tickets, and sales calls – use every tool in your arsenal to collect insights from your customers. Process data Once you’ve got the data, it’s time to organize and analyze it to spot patterns and trends.

Data 142

Data Repository Team Process 142

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Combine positive brand sentiment with high brand recognition and you get fans. Brand surveys. Take it to the comments. Fans beget more fans. emilyzugay.

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

SEPTEMBER 22, 2023

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. You never know your luck; you might even find some nice comments.) Positive comments. watching videos but rarely commenting or posting their own content)?

Strategy 130

Strategy FAQ Guidelines Policies 130

Sprout Social

NOVEMBER 30, 2023

You could also survey and ask your customers what other brands they considered when making a similar purchase. Engagement: How many likes and comments does your competitor’s content get. News mentions tell you about how your competitors are doing in the media and provide data for sentiment analysis (i.e.,

Analysis 104

Analysis Sentiment Marketing How To 104

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 96

Sentiment Analysis Tools API 96

Oktopost

JANUARY 12, 2021

Surveys are a classic method to gather customer feedback, but they need to be used properly. Surveys need to be targeted to both the specific customers participating and in the scope of questions asked. Analyze Customer Comments. Customer comments are another way to gauge overall brand awareness and reputation.

B2B 101

B2B Marketing Metrics Survey 101

Buzz Marketing for Technology

MAY 9, 2012

Some might, but the vast majority of people who share content, post comments, or offer sentiments and opinions online do so because they are in what Andrew Jeavons of Survey Analytics calls “the point of emotion.” Most people who write on social media outlets don’t do so just for the sake of doing it.

Data 222

Data Sample Samples Survey 222

Sprout Social

APRIL 22, 2021

But as time went on, the challenge became (and still remains) the general sentiment toward travel. Judging by some of the comments, this program had a direct affect on loyalty and revenue. While Hilton used an actual customer survey to glean insights around travel sentiment, not every brand has similar resources.

Hotels 124

Hotels Strategy Travel Sentiment 124

Buzz Marketing for Technology

NOVEMBER 17, 2011

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! is that accurate?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

APRIL 21, 2022

Respond to Both Positive & Negative Comments. A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. Respond to Both Positive and Negative Comments. 4 Ways to Use Social Listening for Content Creation.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

OCTOBER 4, 2023

According to a Q3 2023 Sprout pulse survey of 307 US-based social marketers, 47% of respondents said their main challenge with influencer marketing is measuring the effectiveness of campaigns. Report on UGC and influencer content with Tags—River Island There’s no denying the importance of creator and influencer partnerships.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

JANUARY 19, 2022

consumers in a recent Sprout survey had seen an ad for irrelevant products or services. Social listening goes deeper than sifting through your followers’ comments, casting a wider net to capture conversations that exist beyond your channels. Define your audience. You’re not alone—nearly half of U.S. Let’s see this in action.

Products 135

Products Social Media FAQ Sentiment 135

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Track comments using keywords or hashtags and analyze them in real-time or historically. What is review analysis?

Review 127

Review Brands How To Analysis 127

Keyhole.co

JANUARY 20, 2024

In fact, surveys show that the majority of Facebook users follow at least six brands. A Facebook community is a powerful tool for user-generator content, because it’s full of real people uploading real comments, videos, and pictures. Anyone can market on Facebook–big brands, small businesses, and individuals alike.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 130

Marketing How To Sample Samples 130

Harp Interactive

MARCH 31, 2010

Blog Comments. Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme. SocialToo : Creates social surveys and manage Twitter Follower. Twitrratr : Great free tool that measures sentiment and Buzz on Twitter. RSS & email subscriptions.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

FEBRUARY 6, 2023

As more people like, share and comment on your posts, it’s exposed to newer audiences who might be interested in what your brand offers. Establishing your presence on social and responding to comments makes you part of the conversation. Analyze conversations around your brand and industry to identify trends and understand sentiment.

Features 100

Features Social Media Curation Geotagging 100

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Asking for comments or opinions is an effective way for a business to increase engagement, and potentially much more so if the social initiative is spurred by the CEO. Of those active on social media, 70% use only LinkedIn. Following up.

Company 124

Company B2B Loyalty Survey 124

Hootsuite

MAY 1, 2023

Community management and customer service: Responding to comments and messages, routing customer service inquiries. Community manager: Community managers interact with the audience, respond to comments and messages, monitor for negative sentiment, and answer customer questions. Optimization : Making daily content adjustments.

Template 134

Template Templates Social Media Tips 134

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. It adds context to all the @-mentions, comments, and shares. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time.

Sentiment 145

Sentiment Analysis Template Templates 145

Sprout Social

DECEMBER 5, 2022

Answering questions, responding to comments and acknowledging complaints may seem simple. And using a tool like Sprout’s Smart Inbox feature makes responding quickly to your audience easy by funneling comments and messages from all of your social media channels into a central, streamlined hub for your team. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Keyhole.co

MAY 25, 2022

Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. All those posts you share, the interactions they generate, the comments they receive, and other activities get together to form useful data. Why Do You Need Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Convince & Convert

JULY 16, 2013

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something.

Data 146

Data How To ROI Survey 146

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. While positive comments can hugely boost your confidence, negative feedback provides a more constructive picture of your reputation. Take negative comments as constructive criticism, understand the root cause, and address them quickly.

Reputation 59

Reputation Brands Construction How To 59