Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically.

Influencer 60

Influencer Brands Marketing Authentication 60

Convince & Convert

JUNE 3, 2012

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Reasons Why Online Influencer Outreach is Overrated. First , we tend to confuse audience with influence. The Two Dimensions of Online Influence.

Influencer 155

Influencer Klout How To Blogger 155

Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Pixlee

OCTOBER 18, 2017

Influencer marketing has been on the rise over the last couple of years, replacing organic search as the fastest growing online customer acquisition method. Word-of-mouth and connecting people based on interests has always been an effective way of marketing, and digital capabilities are a natural extension of those tactics.

Influencer 43

Influencer Brands How To Fashion 43

Convince & Convert

JANUARY 11, 2011

Instead of just counting the number of Facebook “likes” you accrue – which signifies nothing more than digital bumper stickering, instead track how often your fans click “like” and comment upon the status updates you post. Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score.

Metrics 159

Metrics Postrank Social Media Klout 159

Buffer Social

MARCH 6, 2017

Where do you turn for meaningful stats on your social media marketing ? And as part of the analysis, you can dig into the referral stats on your social media marketing as well. The robust features at Cyfe let you create a custom dashboard filled with stats from dozens of marketing tools. How have my followers grown this month?

Analytics 111

Analytics Social Media Tools Klout 111

Janet Fouts

JANUARY 27, 2011

Looking for a job in marketing? a look at your engagement on your blogs based on actions taken by your users.They call them “engagement points&# and it’s basically a tally of page views, clicks, Tweets and shares on other networks, comments as well as how many are reading your RSS stream. Peer Index.

Klout 138

Klout Brands Social Media Postrank 138

Ari Herzog

AUGUST 25, 2011

Danny Brown presents a solid argument that Klout , a social influence website, should never have created a profile for my friend Naomi without Naomi authorizing its creation. Yet, because she has a Twitter account, Klout assumed she would want a Klout profile — and here it is. Hear, hear! Thank you for reading!

Klout 114

Klout Review Skills Hosting 114

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It also allows you to add threaded editorial comments on the admin panel without having to send a separate email. He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani.

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Tools Tips Marketing Social Media 277

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it. Website stats.

Metrics 127

Metrics Postrank Klout Marketing 127

Webbiquity SMM

DECEMBER 20, 2011

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). Influence (e.g., Klout and Kred scores). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure.

Social Media 194

Social Media Metrics ROI Klout 194

Bare Feet Studios

APRIL 14, 2011

In the spirit of transparency and speed, I am posting the notes I made as moderator of the Social Media Influence Panel at the Social Media Seminar being hosted by Technology News Bytes with their nonprofit partner, Social Media Club Hawaii Chapter. For all: How important are twitter rankings in the overall online influence question.

Influencer 52

Influencer Conversation Social Media Klout 52

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? A free tool for finding the relative influence of any Twitter user. For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Highlight the best comments, selectively hide comments (e.g.

Tools 206

Tools Social Media Lithium Sysomos 206

Kikolani

MARCH 18, 2013

Connect with influencers. Increase your Klout. Not that anyone cares about Klout scores (wink wink), but participating in regular discussions on Twitter will help boost your Klout rankings due to the increase in mentions of your @username in discussions. Charlie Tour – PGA Tour + Content Marketing @TaylorMadeGolf.

Engagement 167

Engagement Twitter Klout How To 167

Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Think about it – when you go to a Facebook page or a blog, do you always comment? Lurkers turn the tables a bit on marketers. 640 Million on Facebook. Million users on YouTube. 640 Million on Facebook. Million users on YouTube.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

FEBRUARY 8, 2011

A deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events&# such as a comment, a bookmarked link, or a tweet about a particular post. It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). Enter: PostRank.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

MARCH 23, 2011

According to the authors: Wikibrand(s): noun A progressive set of organizations, products, service, ideas and causes that tap the powers of customer participation, social influence and collaboration to drive business value. While the road map of FLIRT doesn’t go into specific tactics, its a good brainstorming exercise for any marketer.

Review 142

Review Company Klout Policies 142

Convince & Convert

MARCH 22, 2011

I’ve seen a LOT of teeth gnashing lately about online influence , and Klout , and the paucity of clicks that most social updates generate. Leave a comment if you know of a company that’s very effective socially but isn’t really a good company on the operations or customer service side. Do you disagree?

Klout 144

Klout Virtual World Training Social Media 144

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. They set target goals such as Klout score and traffic. While reach and influence matter, they aren’t always top qualifiers.”.

Blogger 151

Blogger Case Study Klout Influencer 151

Akamai Marketing

MARCH 31, 2011

Share and Enjoy: Tags: customer service , social media , suggestions No Comments Start the ball rolling by posting a comment on this article! Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? I’ll be tweeting the best responses. All Rights Reserved.

Social Media 188

Social Media Klout Policies Forums 188

Waxing UnLyrical

DECEMBER 4, 2010

And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm. Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Makes sense to me.

Class 233

Class Campaign Klout Influencer 233

Akamai Marketing

FEBRUARY 22, 2011

I recommend it for anyone who uses Twitter for more than a personal “what I had for lunch&# account… Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? If you are looking for a way to automate some features of Twitter, this is a good option.

Tools 163

Tools Klout Policies HootSuite 163

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. That's a much more realistic and informative way to gauge influence, rather than a simple one-dimensional score such as Klout. What is it? How do brands get involved?

Social Media 167

Social Media Klout Flickr Radian6 167

Akamai Marketing

MARCH 9, 2009

Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! Share and Enjoy: Tags: event marketing , events No Comments Start the ball rolling by posting a comment on this article! What’s your social currency? All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

MARCH 24, 2011

Then you could ask them “ where should we have a social media presence? &# Give every employee’s voice equal weight, no matter if they are your VP of marketing or the janitor. You might send them a comment, “like&# something they said, ask a business a question. Ask a guru a question. Imagine rather than restrain.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. If I’ve overlooked your favorite, please leave a comment. ” You need Social Marketing Software (AKA Social Media Management Software and a bunch of gibberish labels).

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Firebelly

DECEMBER 4, 2011

His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Marketing especially word of mouth marketing has always influenced the terms people search on and will continue forever. All are just as meaningless out of context.

SEO 224

SEO Sample Samples Analytics 224

Jeff Esposito

SEPTEMBER 27, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Can influence be bought? Two weeks ago, I received an email from the folks at Klout informing me that Fox wanted to send me a watching kit for its new television series Lone Star. I am simply using this as a question of influence. 2 Comments - Leave a comment!

Influencer 35

Influencer Klout Hotels Creative Commons 35

Akamai Marketing

MARCH 9, 2009

Maybe travel and tourism will will be the next segment to utilize the power of event marketing. Share and Enjoy: Tags: event marketing , Hawaii No Comments Start the ball rolling by posting a comment on this article! P.S. The bus is already onto it’s next adventure: a NASCAR driver is using it.

Eventful 100

Eventful Tourism Klout Travel 100

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Tip of the Iceberg Unlike enterprise-class social anthropology services like Rapleaf , Flowtown is incredibly easy-to-use, and is tuned for the do-it-yourself marketer.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JUNE 15, 2012

According to SEOMoz 2011 Ranking Factor survey the top two factors influencing rank are link related. Thus was born a whole variety of methods to acquire links: link exchanges, link rings, link systems, reciprocal links, paid links, link bait, links in blog comments etc… The problem is that none of those links is naturally occurring.

Google 125

Google Content Construction Social Graph 125

Diva Marketing Blog

MAY 14, 2012

KLOUT PERKS : With 5.8 million sales reps, they must have a very large number who have high Klout scores. Put this social influence to work and see how many rewards Avon reps can get through "Klout Perks." This would show how much social influence sales reps already have.

Social Media 81

Social Media Klout Smart Phone Training 81

Akamai Marketing

FEBRUARY 3, 2011

Alice had lots of marketing avenues to explore, and one day, while Alice was pondering her next marketing move, she saw a White Rabbit. Be prepared to test the market, and don’t be afraid to fail. That’s how PEOPLE view MARKETERS. Even when you fail, you’ll learn something: just like Alice in Wonderland.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

FEBRUARY 11, 2009

Make your marketing dollars communicate with your incentive dollars. Make your employee enhancement communicate with your incentive dollars and marketing dollars. Share and Enjoy: Tags: economy , events , politics No Comments Start the ball rolling by posting a comment on this article! What’s your social currency?

Klout 100

Klout Eventful Policies Hosting 100

Kikolani

JANUARY 14, 2011

How article marketing can help your blog – 5 reasons you should consider supplementing your blogging routine with article marketing. The social media marketer’s SEO checklist – what a social media marketer needs to know about SEO to help make social campaigns help with search rankings.

Mashup 119

Mashup Resources Energy Vimeo 119