Jason Yormark

APRIL 21, 2011

One of the hot trends in social media these days are the crop of sites that are claiming to measure ones social media influence. Sites like Klout , PeerIndex , and up and comer Empire Avenue all have unique ways in which they measure your social influence based on a variety of factors.

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Influencer Klout Price Applications 209

The Realtime Report

OCTOBER 17, 2012

In March of this year we published The Realtime Report’s Guide to Influence Measurement Tools. Our goal was to cut through the hype and provide a clear-eyed, no-nonsense look at the evolving tools and best practices for identifying, prioritizing and engaging influencers.

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Influencer Klout Tools Data 181

Idaconcpts

JULY 10, 2012

A recent Pew Internet report found that two-thirds of adult Internet users are using a social networking site; other studies have noted the growing use of social media for marketing purposes. Klout measures people’s social media influence by analyzing how the content they create drives online trends and user action.

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Klout Engagement Hotels Foursquare 154

Waxing UnLyrical

MAY 29, 2013

Here’s the write up from the #measurePR chat held on May 14: We kicked things off by discussing the new program from Klout, called Klout Experts. This evolution of Klout allows users to ask questions of experts. Details in this Wired piece.). As always the full #measurePR Transcript, May 14, 2013 is available.

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Klout Analysis Influencer Conversation 245

Jason Yormark

OCTOBER 27, 2011

You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly. In fact 90% of those I work with don’t even know what a Klout score is.

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Klout Comparison Influencer Hosting 277

Sherrilynne Starkie

JUNE 9, 2013

Our analysis showed that although the follower numbers kept growing, this client was failing to reach the real key influencers of its community. We found that these influencers prefer the long-form discourse of blogging and paid very little attention to Twitter. Finding value in Klout like sites. Measuring online influence.

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Analytics Social Capital Klout Analysis 380

Jason Yormark

OCTOBER 27, 2011

You would literally think it was a zombie outbreak the way people are responding to the latest Klout score changes. I work in social media, and my Klout score has absolutely ZERO influence on the clients I work with, obtain, or my career path quite frankly. In fact 90% of those I work with don’t even know what a Klout score is.

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Klout Influencer Comparison Hosting 254

The Realtime Report

DECEMBER 12, 2012

Amplfy goes way beyond using a one-dimensional Klout score to rank influencers. It even goes beyond what contextual influence scoring tools like Appinions can do. Focus on Conversations, not Influencers. Amply does not score influencers, it scores conversations. And of course there are analytics.

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Social Media Management Influencer Platform Social Media 191

The Social Media Incubator

NOVEMBER 28, 2012

Klout is a service that claims to measure social media influence , but is it accurate? That’s the million-dollar question among social media marketers. For starters, the definition of influence is a little bit murky. Klout tries to measure both, but it doesn’t end there.

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Klout Influencer Social Media YouTube 106

The Realtime Report

OCTOBER 18, 2012

Inspired by marketing in the gaming and tech industry, Ford decided to invest in a “pre-launch” for the automaker’s Fiesta model, looking to create buzz and “develop demand before the product even really exists.” asked Jim Farley, group VP of global marketing, sales and service for Ford Motor Co. .”

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Influencer Social Media Klout Comparison 187

Waxing UnLyrical

NOVEMBER 21, 2011

I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). Check out your @klout profile today.”. She’s after all “a 63″ and the Klout resident expert on all things bacon and Kim Kardashian. Guest post by Pierre-Loic Assayag. I’m glad we didn’t let it.

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Klout CPI Influencer Foursquare 228

Bill Hartzer

MAY 10, 2018

Klout, the site that gave us our social media Klout scores, is shutting down on May 25, 2018. At the height of Klout’s reign in social media, social media influencers, with a high enough Klout score, could get rewarded by advertisers. Klout Perks was shut down in 2015.

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Klout Influencer System Social Media 113

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

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Strategy Klout Marketing How To 213

Social Media Strategery

JULY 18, 2012

takes issue with this idea of ranking people's influence on these internal networks. as a side note, I need one in real-life too – little did I know that my best friend’s reach and influence are really low and I should stop hanging out with him and instead make new friends who can optimize my conversations better).

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Klout Influencer Collaboration Social Networking 124

Mindjumpers

AUGUST 6, 2012

Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. Influence Measurement Tools. More and more companies are starting to use the Klout score from for instance a job recruitment perspective.

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ROI Data Klout Influencer 199

Convince & Convert

JANUARY 26, 2012

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors.

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Klout Committee Hosting Storify 120

Mindjumpers

NOVEMBER 16, 2012

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

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Report Content Marketing Nielsen 216

Saying It Social

JANUARY 20, 2015

Influencer Marketing is an emerging method of advertising that is proving itself an effective and, for some brands, integral component of digital marketing strategy. Here is some background on why influencer marketing is now considered a highly effective form of advertising.

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Influencer Klout Marketing Instagram 100

Convince & Convert

AUGUST 3, 2011

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. I moved out of that industry into digital marketing in 1994. I love social because it’s the perfect combination of online marketing and retail politics.

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Influencer Klout Retail Curation 125

Small Business Mavericks

OCTOBER 1, 2012

Bing seems to think searchers want to know the Klout scores of topical experts featured alongside your search results. That’s where you’ll find the Klout score if it’s available. But do you really care about their Klout scores? From what I’m reading, most people don’t care too much about Klout scores.

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Klout Team Influencer Features 98

Laurel Papworth

OCTOBER 3, 2012

To “To Klout Them Up” As in “ to hit them up” or ask for something. Klout is the social media ranking tool – tells companies how influential a twitterer or blogger or Pinterester is in influencing others to find, filter and forward their stuff. click to see more on Klout [link].

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Klout Social Media Press Release Influencer 98

Webbiquity SMM

APRIL 9, 2012

ALOT is a catalog of free “apps for your PC” in a range of categories including entertainment (comic books, TMZ, The Onion, IMDB search), food, games, travel, music, news (The New York Times, CNN, Fox News, Stock Market Watch), reference, social networking (e.g., ” 17 Alternatives to Klout by ReadWriteWeb. ShortStack.

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Review Tools Social Media Klout 209

Twist Image

JUNE 3, 2012

Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. digital marketing.

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Klout Influencer Social Networking Issues 75

Janet Fouts

OCTOBER 29, 2012

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Klout , Peer Index or Kred score? Create a first draft list of influencers who are posting consistently relevant information.

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Influencer Klout URL Social Media 135

Convince & Convert

JUNE 3, 2012

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Reasons Why Online Influencer Outreach is Overrated. First , we tend to confuse audience with influence. The Two Dimensions of Online Influence.

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Influencer How To Klout Blogger 152

Firebelly

OCTOBER 9, 2012

A Klout score, while controversial to many, is becoming more mainstream and carrying more weight in the real world. Get the latest scoop in today’s must-reads: Klout in the Classroom: Grading Students on Social Media Use. Klout Would Like Potential Employers To Consider Your Score Before Hiring You. Why Klout is doomed.

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Klout Hotels Microsoft Class 176

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

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Tools Tips Marketing Social Media 277

Bill Hartzer

MARCH 5, 2013

You have even tried just about every internet marketing “fad” that seem to pop up over and over again. I have news for you: you’re not using your online social media influence as you should be. Make money on the internet by building up your social media influence. You spend a lot of time online. They want to see good content.

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Influencer Social Media Domain Name How To 146

Convince & Convert

OCTOBER 8, 2013

Dig deep for the cause of the worst marketing and PR, and you’ll find a rich vein of ego. A CEO is so happy with his own Klout score, he blasts out a press release. Letting your ego guide your marketing and communications efforts is like giving yourself an achievement award. Influencer Ego. It comes in many forms.

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Influencer How To Press Release Klout 142

The Realtime Report

MARCH 31, 2014

Foursquare’s new ads tap Twitter and require $100K commitment – Foursquare’s new ad product, ‘Tap to Tweet,’ invites users to tweet marketing messages when they check into businesses; the product should be available in early April, and Foursquare is looking for more advertisers to join the beta test (AdWeek).

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Lithium News Klout Foursquare 160

The Realtime Report

DECEMBER 31, 2013

Here’s a look at our top ten stats posts (ranked by traffic) from 2013, including Twitter, Facebook, Google+, LinkedIn, Instagram, Vine and plenty of influence marketing. Power Middle” Influencer Marketing Campaigns Drive 16x Engagement Of Paid Or Owned Media (March 20). Teens Prefer Tumblr Over Facebook (Jan 15).

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Klout Social Media Statistics Tumblr 144

Webbiquity SMM

MARCH 30, 2012

Many organizations, having now realized that the “build it and they will come” model doesn’t work in social media and that it isn’t just another channel for promoting news releases and marketing brochures, are stepping back and retooling their social media strategies. Identify the key influencers in your market.

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Vocus Alltop Message Boards Klout 191

Small Business Mavericks

JULY 21, 2011

Klout users will recognize the metric known as “true reach.&# Even if you don’t use Klout but are active in social media, you might have heard the term. But why does a social media marketer’s true reach often measure lower than their own follower count? But what does it mean? That’s a true reach of 1,000.

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Klout Metrics Social Media Activities 161

Convince & Convert

JANUARY 11, 2011

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. Klout is an online influence gauge that combines several data points (followers, retweets, clicks on links, etc.) and then applies some fancy algorithmic voo doo to arrive at a unified metric. Search Volume.

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Metrics Postrank Social Media Klout 157

Akamai Marketing

MARCH 29, 2011

Think beyond the marketing team. Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out.

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Press Release Klout Technorati Policies 238

Social Media Strategery

OCTOBER 24, 2012

" Most Silicon Valley types look at early users as viral marketers; Silbermann saw them as role models. . "And " Most Silicon Valley types look at early users as viral marketers; Silbermann saw them as role models. One of Pinterest's first and most active members wasn't a social media influencer.

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Communities Influencer Klout Construction 105

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. This tool makes unfollowing non-followers easy.

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Tools Social Media Lithium Sysomos 219