Why You Need to Respond Quickly to Social Media Comments

SocialFish

The growing trend of support-based interactions taking place on social media represents major challenges for brands seeking to maintain positive reputations online, but the trend also makes for major opportunities. Guest post by Daniel Kushner, CEO of Oktopost.com. ————–.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

Trending Sources

Best social media tools bringing conversions to your online store

SocialFish

The average order value is highest on Pinterest, Instagram and a social shopping site called Polyvore. After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Engagement, Shares, Comments.

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Monday Roundup: Conversations

Waxing UnLyrical

Conversation.” Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations. Exercises for Writing Conversationally.

12 Essential Elements of a Social Media Marketing Strategy

Pamorama

Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.

[Comic] Are You Really ‘Doing’ Social Media?

SocMed Sean

Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account. Share them in a comment!

The Ugly Side of Social Media Sharing

Waxing UnLyrical

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. Here are some screen captures from the conversation with PreventDisease.com (this conversation was before we traced the original image back to Reddit/Imgur).

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Is Your Social Media Strategy Truly Agile?

SocMed Sean

Social media isn’t without these nebulous phrases or buzzwords either. My latest favorite buzzword that is invading both the business and social vocabulary is “Agile” As an ex-software developer, it makes me giggle a little when people use it incorrectly.

Commenting Etiquette 101

Jason Yormark

One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. However with more comments comes more questionable responses. I’ve gotten my fair share, and it got me thinking about comment etiquette. Don’t comment just to comment.

35 Great Social Media Infographics

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. Social Web Involvement 9.

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The Single Most Important Social Media Marketing Metric

Convince & Convert

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing.

The Social Media Lifecycle [Infographic]

Pamorama

These decisions can be very simple, such as replying to someone’s tweet about your brand or to a comment a customer posts on your Facebook page. If you really want to get results from social media, it begins with creating a process.

8 Tips for Managing a Social Media Crisis

Pamorama

Rage spills over to other social networks and influential bloggers are decimating your reputation. The social media crisis is quickly spreading, but you are silent. Social media can be a useful tool to build your company brand or a nail in its coffin.

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When Is It Appropriate To Hide, Block Or Delete On Social Media?

Firebelly

As a social media manager, you are bound to come across unsavory comments on your social channels. They come in various forms; complaints, cursing, inappropriate photos or comments and so on. When is it appropriate to hide, block or delete on social media?

Amazon on Negative Comments: Disregard 5%

Geoff Livingston

In its Holiday Marketing Best Practices Guide , Amazon coaches online merchants to disregard negative comments until they reach a ratio of 5% of all comments: “Most sellers will eventually receive some negative feedback. Image by Spi-V.

8 Simple Tweaks to Boost Website Conversions

Convince & Convert

Honestly, most people find our tools via Google, so the conversion rates are particularly high since they are in an “active” searching state rather than a “passive” blog reading mode. Conversion rate. conversation rate. conversion rate.

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. Social media automation addresses this challenge beautifully.

Comic: Social Media Strategy From A Book

SocMed Sean

Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy.

Measuring Social Media ROI & Goal Conversions with Google Analytics 5

unbounce.com

Join in as we discuss marketing, conversion rate optimization and the art & science of landing pages. Social media is about building new relationships, generating word of mouth marketing, and strengthening brand loyalty with your customers.

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below. In short: social media is human interaction.

20 Social Media Blogs You Should Read in 2012

Pamorama

Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for. Leave a comment and let me know!

Is it Time to Re-Think Your Social Media?

yMarketingMatters

It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Are you getting comments on your blog? Their social media results are not what they expected. But why doesn’t social media seem to work for you?

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

What are the top barriers to adopting social business practices? Find the answers to these questions and many others in more than 100 social and online marketing stats from 20+ different sources. Social Fresh ). Social Fresh ). Social Fresh ). Social Fresh ).

Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Where do you turn for meaningful stats on your social media marketing ? Chapter 1: 19 Free Social Media Analytics Tools. Social Report.

Four Ways to Combat Audience Negativity on Social Media

Ignite Social Media

It can be disheartening opening up your channels on a Monday morning and seeing a wave of negative comments flooding your notifications. Trust me, we’ve all been there before on the community management team — audience negativity is an inevitable part of being in social media.

5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content. Get conversations started.

Social Media Isn’t About The Numbers! Or Is It?

SocMed Sean

Too many folks get caught up in the numbers game when it comes to social media. They use numbers like “friends”, “followers” and…ewww…”Klout” to determine whether they are doing social right.

9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. Generating x% increase of website visits through social media channels.

48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). In the b2b world, the “R” is generally leads (website call-to-action conversions) with some monetary value applied to them. But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.

Social Media for Your Business: Quality Over Quantity

yMarketingMatters

We all want to see our followers on social media skyrocket in numbers. Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business. The goal is to kindle actions in the form of likes, comments and shares.

Why Is Social Media Important for My SaaS?

agora pulse

Social media is a platform to build authentic relationships with your customers. So, why is social media so important? Social media opens the door to truly express how your SaaS can benefit customers. Then, broadcast those insights on social media.

How To Have Value Added Conversations In Social Media

Social Media Network Marketing

We all hear about having conversations on Social Media platform. We hear about have 'engaging' conversations. Involving humans to converse, share, comment, post and so on. Lets just step back and understand what is the meaning of conversation. The essence of conversation is broken down by the 'sending' and 'receiving' criteria. Though a monologue can be a catalyst to initiate a conversation.

5 Top Social Media Professionals on Google+

Janet Fouts

First it was the meteoric rise of the new platform and social media types rushed to learn it and get those tips and tricks posts out. The traffic we get from Google+ also sticks longer than other social media referrals. There’s been a lot of noise about Google+.

Social Media Marketing Tips and Tricks for Facebook, Twitter, Google+, and More

Pamorama

Want to get the most out of your social media marketing activities? The world of social media is ever-changing. Implement Twitter cards so that any tweets of your content include applicable visual media. Social Media

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The 3 Social Media Rules for Death and Tragedy

Convince & Convert

If individuals want to mourn or acknowledge a death on their personal social media pages, I’m all for it. And even though I was pilloried on my own Facebook page for trying to “make the rules” for social media practitioners, I’m going to do just that right here.

Are You Ready for The New Facebook Conversion Pixel?

agora pulse

The conversion pixel tracked user behavior after they click on your ad. What Is the New Facebook Conversion Pixel? The new pixel combines both the conversion pixel and the audience pixel into one “basic” tool called the “Facebook pixel.” How to Install the New Conversion Pixel.

The ROI of Social Media [#SMMW16 Takeaways]

Katie Lance

I just returned from Social Media Marketing World in San Diego and had the most amazing time! But, the ROI of social media isn’t always necessarily quantitative. As a social media marketing professional, this can certainly be challenging when it comes to data.

What Do Your Social Media Updates Say About You?

SocMed Sean

One of my favorite social media myths is that it’s easy. To engage in social correctly, so few understand the time, effort, budget and commitment that it takes. Think of it this way…are you really contributing to the online conversation with your posts and tweets?