Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. Let’s dig deeper.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Oktopost

DECEMBER 21, 2023

They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

NOVEMBER 3, 2022

It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. They’re most useful for customer care and marketing, but we’re seeing other departments start to post in an official capacity as well. If you work in marketing, you can get real-time feedback on your latest campaigns.

Marketing 107

Marketing Team Social Media Skills 107

Hootsuite

SEPTEMBER 16, 2022

To succeed in a social media, you need the right skills, the right knowledge, the right training — and the right social media marketing tools. So without third-party social media marketing tools, you’ll waste an incredible amount of time just switching tabs, logging in and out of different social accounts.

Social Media 134

Social Media Tools Marketing Analytics 134

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Hootsuite

SEPTEMBER 28, 2020

Social has earned a well-established seat at the marketing table. In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Make social listening part of your strategy.

Marketing 144

Marketing Committee Health Care Organization 144

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Sherrilynne Starkie

FEBRUARY 13, 2018

They are highly-qualified professionals with specific digital marketing and communications skills and experience. A lot of people think of social media as marketing, and it’s an important part. But, its use is not limited to marketing. So, more and more, social media consultants are being asked to train client teams.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO? LEGO Death Star?

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

DECEMBER 10, 2022

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their content. Why should you prefer Keyhole?

Social Media 52

Social Media HootSuite Sentiment Marketing 52

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. The company also put out a public apology via its social media platforms and announced that it would be reviewing its policies and conducting racial sensitivity training for employees.

Examples 59

Examples Brands Sentiment Reputation 59

Sprout Social

MARCH 30, 2023

These models came with a high price tag to build and train, and they usually addressed one opportunity. At Sprout, we have a foundation of proprietary machine learning that users benefit from, through features like Optimal Send Times, sentiment analysis and explicit content filtering. What does AI onboarding and enablement look like?

Software 112

Software Training Energy Team 112

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Monitoring social media is like listening in on discussions at a busy market in the digital realm. Social media monitoring: What is it?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

MAY 1, 2023

All brands need to ensure compliance with social media rules and marketing regulations, As noted in our blog post on HIPAA and social media , there are major financial consequences for violating social media compliance guidelines. Ongoing social media training Social media changes fast. We’ll talk about that next.)

Social Media 104

Social Media Guidelines HootSuite Policies 104

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. Pros It is easy to monitor the success of marketing campaigns.

Industry 52

Industry News Google Brands 52

Laurel Papworth

APRIL 29, 2012

If you are a company, government department or organisation interested in social media training for your staff, this three day class held privately at your premises (or we can organise premises for you) suits those looking for a more indepth course. We look in depth at tools and analyse statistics and bottom line figures in social media.

Class 85

Class Training Social Media Case Study 85

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them.

Examples 104

Examples Brands Sentiment Reputation 104

Keyhole.co

SEPTEMBER 12, 2023

billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments. Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20.

Campaign 105

Campaign Brands Communities Industry 105

Sprout Social

MARCH 19, 2020

Whether providing full-service social solutions, specialized brand marketing or stepping in for a specific campaign or project, agencies cater to their clients first and foremost. But with a client-first mindset, some agencies forget to prioritize their own marketing efforts as well. . Analyze the sentiment surrounding your agency.

Social Media 103

Social Media Strategy Case Study RFP 103

Razor Social

APRIL 17, 2019

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

Marketing 109

Marketing Software Data Curation 109

Keyhole.co

NOVEMBER 19, 2020

Social media monitoring tools allow marketers to do the following: Get quality audience data. Also, you can monitor brand sentiment in real time, and find out who your audience (demographic) is and what topics they are interested in. And this is where social media monitoring tools come into place. Glean.info.

Tools 98

Tools Social Media Sentiment Price 98

Laurel Papworth

JUNE 7, 2016

The steps include: developing Social Media Policies and Guidelines for Staff, Building Viral Engagement for promotion in social media sites, Collaborating with Customers in building Social Products and Services. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on.

Course 40

Course Training Social Media Press Release 40

Sprout Social

FEBRUARY 5, 2020

Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI.

Tools 86

Tools Sentiment How To Team 86

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. And this is where social media monitoring tools come into place.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

JULY 9, 2023

Social media marketing is an indispensable tool for both elite and common businesses and individuals. Unless you sit on the gold pot, Hootsuite is definitely expensive compared to innumerable tools in the market. Keyhole is trusted by over 100,000 marketers, including Amazon, Spotify, Google, and more.

HootSuite 52

HootSuite Social Media Management Social Media Price 52

Razor Social

MAY 15, 2019

There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. A couple of years ago I was training a group of marketing professionals about influencer marketing. An often referenced report is the one that states that every $1 spent on influencer marketing yields $7.65

Influencer 104

Influencer Social Media How To Campaign 104

Sprout Social

APRIL 15, 2024

These crises can be minimized (or even avoided) with training, internal strategies and protocols. Financial crisis Financial crises can be caused by bad internal management and external factors like market fluctuations or lackluster economies. Did the crisis management team have the training/plans needed to succeed?

Press Release 88

Press Release Banking Reputation Marketing 88

Hootsuite

JULY 7, 2020

Social movements are not marketing opportunities. For example, with Brandwatch , Twitter found that the most prevalent sentiments around Black Lives Matter (as of June 7) were sadness, joy, disgust, anger, fear, and surprise. . Influencer marketing agency Fohr posted a diversity breakdown of its last $9 million payouts.

Hashtag 145

Hashtag Activities Social Media Retail 145

Techipedia: Tamar Weinberg

JULY 15, 2009

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. You’ll get exposure to case studies of companies that do this well and review cases of companies where listening severe impacted the effectiveness of marketing campaigns.

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

JANUARY 5, 2010

of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Without further ado, I now present to you the best internet marketing posts of 2009. Here’s my list for 2008.

Marketing 265

Marketing SEO Journal Engineering 265

Laurel Papworth

JULY 2, 2013

The steps include: developing Social Media Policies and Guidelines for Staff, Building Viral Engagement for promotion in social media sites, Collaborating with Customers in building Social Products and Services. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on.

Course 102

Course Social Media Press Release Class 102

Keyhole.co

MAY 2, 2023

Being a marketer, you can’t afford to play sneaky. Affordable tools in the market don’t just mindlessly collect your metrics but give you advanced insights. We perform an omnichannel marketing strategy that is not entirely scalable and long-term viable without the proper social media automation tools.

Analytics 52

Analytics Report Social Media Tools 52

Oktopost

MAY 11, 2020

That’s potentially over half the market without emergency operations plans. . Data and sentiment gathered from social media can provide a litmus test of sorts to discern in which direction the proverbial wind is blowing. . This is true for social media management and marketing as well. . Continuing business on social media.

Social Media 75

Social Media How To Social Media Management Organization 75

Laurel Papworth

NOVEMBER 3, 2014

The steps include: developing Social Media Policies and Guidelines for Staff, Building Viral Engagement for promotion in social media sites, Collaborating with Customers in building Social Products and Services. Six points of measurement from Circulation (number of followers) to Reach ( number of Shares) to Velocity, Sentiment and so on.

Social Media 69

Social Media Press Release Class Course 69

agora pulse

JULY 3, 2019

Online marketing for finance across multiple channels is not easy, however. And with the markets affected by everything from political tensions to Trump tweets, staying on top of the news is a must. You can organize regular compliance training to help employees stay up to date with regulatory demands. But those days are gone.

Social Media 117

Social Media How To Influencer Policies 117

Proactive Report

DECEMBER 24, 2015

If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Finding sentiment, intent and other actionable insights. Collaboration. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. Believe me, there is a lot to learn.

Klout 40

Klout Social Graph Influencer Training 40