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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. While there’s no hard-and-fast definition of “short-form” or “long-form,” short-form video is generally considered anything from 5 – 90 seconds long.

Video 231
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B2B Influencer Marketing: The Definitive Guide

Keyhole.co

So if you’re trying to learn more about it or you’re just curious, read this definitive guide on influencer marketing to learn everything about it. He states that “planning a collaboration with influencers means you need to get in touch with them at least a few months before making the deal. Source: Hubspot.

B2B 59
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5 Marketing Rules to Follow in 2024 From Top-Tier Brands

Convince & Convert

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. This requires setting cross-functional team expectations around quick and clear communication that extends beyond the marketing team. to get through.

Brands 151
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Leveraging Students to Support Higher Ed Social Media Initiatives

Social Media Strategies Summit

Read on to learn about their favorite student-driven concepts, their methods for recruiting student interns, and how they give their teams creative freedom (without letting the guardrails down completely). In those pre-Instagram days, Kelly’s leadership team had little understanding of social media but was happy to trust her expertise.

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When Taking Fridays Off Can Help Our Team Get More Done: An AMA on the 4-Day Work Week

Buffer Social

The pandemic meant added stress for all of us, especially for the parents in the team. I wanted to get through it with the team, mentally, in the best position. And when you make layoffs, you erode trust significantly with your team. I wanted to build trust with my team through the pandemic. Or is it based on teams?

Team 91
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IBM’s #CognitiveDress, Krispy Kreme’s ‘Leaked Memo’ And What Team Audiense Is Reading!

Audiense

Don’t worry, we’re still going to write about the best campaigns we saw this past week, but we’re also going to write a little more about we, the Audiense team, are reading. This year’s theme was tech-related, and IBM in collaboration with fashion-label Marchesa designed a colour-changing dress with IBM Watson’s analytics.

Team 92
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The Ultimate Sprout Social Review: Here’s What You Need to Know ?

Ignite Social Media

While Sprout Social is definitely not the only social media management tool out there, it is quickly becoming one of the most popular. Read about how Sprout Social helped Casio develop a social media customer care process to encourage more collaboration across teams within their organization. “If So, what’s all the hype about?

Review 155