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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Most cola and energy drink companies began with a product-forward attitude. Plus, it has expanded into proprietary adventure sports, racing, and music. This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. Instagram: 19.1 million Facebook: 49 million YouTube: 13.6

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

Similar to the sports world , brand marketing is a highly competitive arena. Thanks to social media, the goals of brand marketers are within reach. Nearly one in two businesses consider social media their primary channel for external communication while 58% anticipate it becoming their primary channel in the future.

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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Analysis of Stanley’s social media accounts Today, loyalists swear by the Stanley Quenchers. Here are the total followers on Stanley’s main social media accounts. Instagram: 741.7K Twitter: 10.7K

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Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Keyhole.co

The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. They are one of the biggest and best-known companies today and have a captivating presence worldwide. In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience.

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7 examples of influencer marketing campaigns

Sprout Social

But influencer marketing isn’t as simple as picking any creator, creating one-off content and reaping the benefits of their loyal following—our report found 81% of social marketers describe influencer marketing as an essential part of their social media strategy. Their brand collaboration with e.l.f

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17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. From box office records to a near-clean sweep of the Academy Awards, each moment resonated deeply on social media, sparking discussions, celebrations, and, yes, memes. So many memes.