Buffer Social

DECEMBER 15, 2021

For any company, building and maintaining a social media presence is a key marketing strategy for reaching more potential customers. A company’s social media profiles also act as a space where anyone can get to know your company much better, helping to build a stronger online brand.

Social Media Management 82

Social Media Management Process Social Media Applications 82

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 103

Resources Telecommunications Collaboration Project 103

SocMed Sean

JULY 9, 2018

Marketers have a vast area of tasks to complete – posting, monitoring and responding to comments, researching data, developing partnerships, compiling reports for managers and even collaborating with other departments, among others. Other said, no tasks need to suffer because I no longer have the time to research or focus more.

Social Media Management 176

Social Media Management Social Media ROI Press Release 176

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 132

Marketing How To Sample Samples 132

Sprout Social

FEBRUARY 28, 2024

In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services. Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs.

Social Media 103

Social Media Team Social Media Management Report 103

Sprout Social

FEBRUARY 25, 2021

What you might mean as a compliment can come across as a sign that you’re not entirely confident what a social marketer’s job entails or the skills that they employ day to day. When a company lists that they are seeking a "Social Media Guru" you immediately know they don't know s**t about social media.

Social Media Management 120

Social Media Management Marketing Collaboration Skills 120

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. Selecting influencer marketing goals that align with your social and marketing strategies will help you set a clear benchmark for success and move the needle in terms of social performance and achieving business goals.

Metrics 100

Metrics Influencer Marketing Survey 100

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Research by Freshworks showed 72% of leaders believe that by aligning their sales and marketing functions, they can boost brand performance.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

APRIL 17, 2023

The ROI of social media management Social media is a vast and sprawling ecosystem. The right social media management platform demystifies the game, allowing you to capitalize on every opportunity to build an audience—and drive revenue—for your business.

ROI 103

ROI Social Media Management Team Study 103

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager? Own community management.

Social Media 86

Social Media Social Media Management Skills Survey 86

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Discover how to create effective reports and find the best social analytics tool for your brand. Social Media Analytics Defined. What are social media analytics?

Analytics 179

Analytics Social Media Tools Price 179

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort.

Template 134

Template Templates Social Media Tips 134

Keyhole.co

DECEMBER 13, 2023

Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information. Keyhole is a Mention alternative offering end-to-end social media management packages. Quicktrends: This feature helps you monitor the latest trends and conduct market research.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department.

Social Media 101

Social Media Strategy Team Review 101

Sprout Social

NOVEMBER 3, 2022

It’s an extension of our world with opportunities for communication, discovery, collaboration and connection. As people and platforms continue to evolve, your business’s approach to social should as well. Social media can optimize every aspect of your business. Defining the possibilities of social. Insightful.

Marketing 113

Marketing Team Social Media Skills 113

Sprout Social

JULY 15, 2021

As more consumers take their transactions online, social media responsiveness will continue to play a larger role in overall customer satisfaction. No time for collaboration. Social media is a collaborative profession by nature. This is where your social data comes into play.

Social Media 118

Social Media How To Collaboration Team 118

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. The social media field is becoming more complex as it expands. This is not an easy job.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Sprout Social

OCTOBER 20, 2020

Your employees can make or break the reputation of your company. Similar to researching a vacation or a restaurant with online reviews, job seekers (in addition to potential customers) look to websites like Glassdoor to inform their decisions. How does that relate to social media? Faster responses influence your story.

Review 120

Review Brands Reputation Aggregator 120

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. The agency collaborated with content creators @brookestyless and @georgieandzac to create DIY room transformation videos. Dash Hudson.

Case Study 114

Case Study Marketing Directory Retail 114

Convince & Convert

NOVEMBER 16, 2023

This was mentioned during the Social Pros Unfiltered episode by Sunny Hunt, Strategist at Convince and Convert, and really got me thinking about its implications and lessons. ’ Before even considering a rebrand, companies must ask themselves: What do we hope to achieve? Current trends and opportunities with users.

Twitter 78

Twitter Social Media Sentiment Reddit 78

agora pulse

SEPTEMBER 22, 2020

On social media, websites, blogs, and even on screens on the streets and in the subway. Business video creation tools: ( PlayPlay , Wibbitz ) For organizations that need to create professional videos quickly on a controlled budget and gain access to branding, storytelling, and collaboration features. Here’s proof: Engagement.

Video 116

Video Social Media Management Small Business Template 116

Hootsuite

JUNE 24, 2020

New hires can still work on social media content, but this process reduces the risk that something will get published that breaches company policy, is incorrect, or simply isn’t in keeping with the brand’s style. . Or for third party companies working on social media, client approval is needed before publishing.

Social Media 145

Social Media HootSuite How To Template 145

Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

APRIL 29, 2021

With greater visibility and collaboration comes greater business results. The keys to unlocking the power of social. If marketing’s guiding principle is to be the steward for the customer, social media managers are our experts in the field. The future of marketing depends on social.

Marketing 139

Marketing Social Media Management Team Campaign 139

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. And social data is at the center of many marketing transformations. Sprout Social Sprout Social’s AI capabilities make it one of the most intuitive marketing tools on the market. AI marketing tools for editing Not all marketers are grammarians.

Team 88

Team Tools Marketing Hubspot 88

Sprout Social

DECEMBER 15, 2023

Time management Time batching is a common time management tactic that is possible when you start scheduling your social media content ahead of time. Set aside a block of time to research and plan your content ideas, a block of time to create your content and a block of time to schedule your content.

Facebook 121

Facebook How To Publishing Analytics 121

agora pulse

NOVEMBER 7, 2019

Social media management takes a team—even if you only manage a handful of agency clients or collaborate with colleagues throughout your company. Marketing manager. Social media manager. Social media scheduler. Copy editor. Graphics editor. Video editor. Post writing.

Process 70

Process Team Social Media Social Media Management 70

Sprout Social

SEPTEMBER 2, 2022

Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Here are a few social media marketing training resources that will improve your skills and show your impact. Free social media marketing training and resources.

Training 118

Training Course Resources Social Media 118

Buffer Social

APRIL 4, 2023

So we were beyond excited to see Passionfroot (another creator-focused company) using Buffer. Passionfroot simplifies the lives of creators by providing a one-stop-shop for managing sponsorships, collaborations, bookings, and payments. After reviewing the tools, Akta ultimately chose Buffer for its value.

Content 77

Content Banking Newsletter LinkedIn 77

Keyhole.co

AUGUST 2, 2023

Create high-quality content This might sound like old news, but you’ll be surprised how many individuals and companies post poor-quality content and hope it goes viral. Regularly research the most current and relevant keywords to ensure that your videos are discovered by the right audience.

YouTube 52

YouTube Tips Collaboration Training 52

Social Media Strategies Summit

FEBRUARY 18, 2021

This trend is driven by a number of factors like the launch of business-friendly features by social media platforms and the ease of shopping. In recent years, social media companies have come up with new and innovative ways to help brands sell their products on their respective platforms. It’s not just that!

Trends 193

Trends Social Media Authentication Instagram 193

Keyhole.co

JULY 18, 2023

TikTok for business accounts are aimed at companies and brands that want to use TikTok for marketing purposes. Connect your TikTok business account to social media management tools, making planning and publishing across multiple platforms easier. You cannot connect your account to social media management tools.

Tips 52

Tips Marketing Trends Influencer 52

Sprout Social

JANUARY 18, 2022

While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . Social listening for audience insights. For a message to resonate with its intended audience, it has to be well-researched and tailored. Employer brand.

Skills 128

Skills Sentiment Team Press Release 128