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How brands can collaborate with Black creators in 2023

Sprout Social

Fifty-three percent of consumers say brands that issue statements in support of racial equality need to follow it up with concrete action , according to an Edelman report. While these celebrations of Black culture are essential, Black creatives are challenging brands to think beyond these moments and collaborate with them year-round.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity SMM

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing. Per the report, there are: 93.6 575,000 tweets published.

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Rethinking the influencer-brand relationship

Sprout Social

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

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The State of Social Media Marketing – Summary of Annual Survey Report (Part 2)

Mindjumpers

In a previous blog post , Jonas made a summary of a report called “The State of Social Media Marketing” from January 2012 in which he outlined the key points and conclusions drawn from the report. 45% report 2+ accounts on Twitter, with 11% reporting over 5 profiles. Monitoring.

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Everything you need to know about Messaging for Pages

Oktopost

That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

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Oktopost Rolls Out TikTok Integration to Leverage B2B Social Strategy

Oktopost

B2B companies use social media to increase their reach and talk with their prospects, and they need to do it wherever their customers are. This will save them time that would otherwise be spent on manual engagement and reporting, and will allow them to scale their social media activity more effectively.

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