The Realtime Report

DECEMBER 31, 2012

What were the most popular social media case studies in 2012? Based on traffic, here are the top case studies we published in the last year, from social media fails to innovative, multi-platform campaigns: Toyota Under Fire For #CamryEffect Twitter Spam Superbowl Promotion (Feb 6): Twitter users that were tweeting about the SuperBowl received unsolicited @ reply messages from Toyota inviting them to enter a contest for a 2012 Camry.

Case Study 194

Case Study Study Social Media Report 194

Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. At a City of Honolulu sponsored hackathon, a citizen developed a mobile app, DaBus, which adds functionality to the bus system with GPS tracking and to the minute updates on bus schedules and locations. Think: In order to encourage app usage, a mobile “Geeks on the Bus” tweetup/kick-off event was planned. Background: .

Case Study 100

Case Study Study Storify GPS 100

Kikolani

SEPTEMBER 12, 2011

Direct Traffic includes anything from people using browsers that have enabled private browsing (see Firefox’s privacy settings , for example) to people who click on a link within a mobile application such as my personal favorite, HootSuite for Android. I had a total of 196 visits under Direct Traffic, including 41 from mobile users and 27 from iPad or other tablet users. The Case For and Against Popup Opt-In Forms. Blog Marketing Blogging

Case Study 163

Case Study Study Analytics Google 163

Laurel Papworth

APRIL 9, 2010

Surely it’s a case of sticks and stones? I’ve structured this post with a List of Cyberstalking behaviour, further indepth analysis of cyberbullying and cyberstalking and the difference, and then a case study – unfortunately where I am on the receiving end – which is pretty well a classic Year In the Life of A CyberBully. Various companies provide cases of cyber-stalking (involving adults) follow the pattern of repeated actions against a target.

Case Study 104

Case Study Study Strategy Blogger 104

Viper Chill

DECEMBER 18, 2013

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. When we originally planned the case study we each had a $1,000 budget in mind. Many of you have been following the case study closely on the forums and I’m proud to announce the threads have been viewed over 40,000 times with over 30 case studies being shared there. Market Samurai free 40 days trial.

Case Study 88

Case Study Study Report Domain Name 88

Pam Moore

NOVEMBER 29, 2017

Do you want to tap into the power of influencer marketing but don't know where to start? Or maybe you have tried utilizing influencer marketing only to experience frustration in finding the right influencers, knowing how to engage them and lack of overall business results for your efforts? If you are excited to hop on one of the hottest trends in marketing and want to learn how to leverage influencer marketing for your business, you landed on the right blog post today!

Influencer 160

Influencer Training Small Business Conference 160

Pam Moore

MARCH 31, 2017

It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU! I can guarantee you there is nothing like it on the market today! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today!

Training 165

Training Social Media Brands Class 165

Pam Moore

JULY 20, 2020

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. Is it appropriate to market my business during this time?

Strategy 78

Strategy Real Estate Small Business Marketing 78

Pam Moore

JULY 20, 2020

SocialZoomFactor · Marketing Your Business in the New Normal. Many marketers feel as if the stable ground they were standing on just a few short months ago is now constantly moving like a digital earthquake. Is it appropriate to market my business during this time?

Strategy 78

Strategy Real Estate Small Business Marketing 78

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels.

Conversation 78

Conversation Real Estate Template Templates 78

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people. The campaign shows Facebook’s willingness to work directly with big advertisers, in some cases “using those brands as labs to test new ad products.”

Mobile 149

Mobile Team Report Journal 149

Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. This is disappointing in that 77% of marketers are using at least one social network for business. However, business leaders and marketers are still in the driver seat.

Social Media 149

Social Media Small Business Case Study Template 149

The Realtime Report

MAY 8, 2014

Take a look at a recent case study involving PicCollage , a mobile app that draws millions of female users (mostly teens) who create collages and post them publicly. That’s the response for a contest from one user, with no marketing budget, and no brand backing her efforts or promoting her work. What’s the lesson for marketers? Social Media Case Studies collage contest PicCollage Social Media Case Study social media contest Starbucks teens

Engagement 195

Engagement Case Study Report Study 195

Convince & Convert

NOVEMBER 25, 2014

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly. So, without further ado, we’re here to school you on the right way to gain and measure conversions on mobile apps. A Case Study: Airbnb.

Mobile 143

Mobile Conversation How To Applications 143

Saying It Social

NOVEMBER 24, 2014

Case Studies Digital Marketing Mobile Advertising appstore best apps black Friday cyber monday shopping shopping apps Great apps provide valuable information in an easy-to-operate fashion, save us money, and are entertaining and or tailored to our specific interests. This week, we’ll take a look at SayItSocial’s top 10 Black Friday Shopping Apps. Happy Savings! The post Top 10 Black Friday Shopping Apps appeared first on.

Fashion 157

Fashion Case Study Study Mobile 157

Convince & Convert

SEPTEMBER 22, 2013

T-Mobile crossed that line. Evidently, T-Mobile was strategically eavesdropping on this thread, and proactively reached out to dissatisfied tweeters: @LachonPhillips On #teammagenta you wouldn’t have to put up with that. Matt M — T-Mobile (@TMobile) September 20, 2013. Yet, T-Mobile jumped in with a “solution” that wasn’t commensurate with the consumers’ state of need. T-Mobile (@TMobile) September 20, 2013. image from bigstock.com.

Case Study 138

Case Study Twitter Brands Study 138

The Realtime Report

DECEMBER 31, 2013

8 Brands That Played In The Realtime Marketing Superbowl: Which Was Your Favorite? : If the lights stay on this year, how will marketers make as much impact on social during the game? Nails Magazine’s Pinterest Campaign Doubles Referrals From Social Sites : Nails Magazine saw the potential in Pinterest as a visual marketing tool and went about building their presence on the site in just the right way. What were the best social media campaigns in 2013?

Campaign 168

Campaign Social Media Case Study Report 168

Small Business Mavericks

JUNE 14, 2011

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest. For many reasons, mobile marketing has been slow to grow in the United States. Where Mobile is headed.

Mobile 107

Mobile Strategy Wireless Directory 107

Convince & Convert

MARCH 23, 2013

This isn’t a particularly complex social media case study, and that’s why I love it. Justin Johnson connects many of the important dots: humanization, local, crowd sourcing, UGC, mobile in one simple program. A Politician Shows Us How To Do Local Social Right is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

Case Study 144

Case Study UGC Review Meeting 144

Pam Moore

MARCH 23, 2016

” It is time marketers get real on the importance of customer experience. Your brand is not defined by your brand guidelines, fancy corporate marketing speak, your website, or even your content marketing strategy and calendar. The future of marketing is brand experience. Marketers must stop marketing to devices and instead must focus on people. It’s time to throw out the old marketing ways and commit to the future.

Brands 110

Brands Conversation Case Study Hotels 110

Convince & Convert

APRIL 15, 2014

Have you tried using QR codes, SMS, or NFC to increase mobile traffic, but are noticing little to no mobile conversions? If your website is not mobile friendly, you will be lucky to see any conversions. However, what is surprising are the studies that have come out recently that show responsive sites are doing no better than non mobile desktop formatted sites. If a site is mobile friendly, why wouldn’t we see an increase in mobile conversions?

Mobile 108

Mobile Conversation SMS Sites 108

Buffer Social

FEBRUARY 19, 2019

Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019. Author’s Note : We’ll be talking a lot about great video marketing tools in this post. Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! 3 important video marketing takeaways. What’s next for video marketing?

CPC 112

CPC CPM Case Study Cost 112

The Realtime Report

AUGUST 27, 2012

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. In some cases, farmers are even beginning to use realtime technologies to connect directly with consumers and create new market efficiencies.

API 178

API Education Open Source Research 178

Convince & Convert

FEBRUARY 18, 2015

Are we about to finally crack the mobile marketing code? Here’s the challenge, and this has always been the challenge for mobile. ” Then, much of what you’re doing as a business owner is giving discounts to people who already love you or already are coming into your store, which is okay, but it’s certainly not the Holy Grail of marketing. very interesting case study here about Shazam iBeacon program with Office Depot ).

Mobile 60

Mobile Discount Retail Hotels 60

Buffer Social

AUGUST 22, 2019

In this post, we take a look at some of the marketing strategies that have aided Daily Harvest’s incredible growth. Contents: 5 Marketing Lessons from Daily Harvest. Before starting Daily Harvest, Rachel Drori worked in marketing for Jetsetter. Seeing a gap in the market, she pulled together a website and started selling to people who were experiencing the same meal prep problems she’d had. Case Studies Pinterest Social Media Marketing

Case Study 73

Case Study CPC YouTube SEO 73

Convince & Convert

JULY 16, 2015

highlight to tweet) The footage is unexpected, compelling, and in some cases, humorous—making it great, shareable marketing. While it’s not clear what future marketing plans are for the new rewards app, this initiative seems perfect for a social media contest doling out fabulous freebies to fans who download and enroll in the company’s loyalty program. Get more content like this, plus the very BEST marketing education, totally free. Love freebies? You’re not alone.

Case Study 60

Case Study Retail Brands Loyalty 60

agora pulse

APRIL 10, 2019

You can even dial down into whether paid or organic sources work better, if users are converting strictly through mobile devices, or if they use multiple platforms to interact with your content. That data helps you determine your best marketing course of action and to scale your advertising accordingly. In either case, understanding the data you get back will take some adjustment. Facebook Advertising Facebook analytics Facebook Case Studies Facebook Content Strategy

Conversation 112

Conversation Facebook Case Study Adwords 112

Buffer Social

FEBRUARY 19, 2019

Today we’re excited to share our research with you along with several actionable takeaways for marketers looking to improve their social media video marketing results in 2019. Author’s Note : We’ll be talking a lot about great video marketing tools in this post. Below are the full details from our study on everything from our vertical video hypothesis to the surprising results! 3 important video marketing takeaways. What’s next for video marketing?

CPC 95

CPC CPM Cost Case Study 95

Convince & Convert

JANUARY 27, 2015

Spending efforts on brand ambassador networks are where many marketers are seeing their most epic outreach marketing results. Such is the case with Bhakti Chai , this month’s case study of marketing done well. Bhakti has a network of ambassadors comprised of fans who opted-in to be part of their marketing program. Perhaps your time could be better spent fostering relationships with the people who already want to do your marketing for you.

Case Study 60

Case Study Applications Marketing Sample 60

Buffer Social

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. But it’s also a ton of incoming conversations for Nike’s marketing and customer care teams to sort through. At Nike, We’ve found that social media, instant chat, and our mobile app are a much better communication journey for customers than email and phone support. Nike focuses on two key components of their overall marketing strategy: Digital marketing (offense). Case Studies Instagram Instagram Tip

Communities 111

Communities Instagram Engagement Case Study 111

Pam Moore

AUGUST 7, 2018

Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. According to a recent study from the DMA, only 48% of marketers believe they are receiving a positive return on their investment in social media. This is disappointing in that 77% of marketers are using at least one social network for business. However, business leaders and marketers are still in the driver seat.

Social Media 60

Social Media Small Business Startup Case Study 60

Buffer Social

MARCH 22, 2017

But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. We’re excited to dig in and share our research with you along with several actionable takeaways for marketers looking to up their video marketing game in 2017. The Square Video & Mobile Hypothesis.

Video 111

Video CPM Mobile Case Study 111

The Realtime Report

JANUARY 22, 2014

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand. Realtime Marketing Platform for a Realtime Brand.

Apparel 161

Apparel Report Twitter Case Study 161

Convince & Convert

SEPTEMBER 24, 2015

market, this intrepid reporter in London discovered quite a few potential matches across the pond. Get more content like this, plus the very BEST marketing education, totally free. Social Media Case Studies brand engagement brand loyalty customer connection customer engagement mobile app social media case studyAsk any company, and chances are they’ll tell you how much they love their customers.

Case Study 60

Case Study Loyalty Report Communities 60

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. That’s why at Signal , we’ve dedicated a piece of our business to providing an affordable and simple product to help small businesses leverage mobile marketing, social media and email to grow and nurture their customer base. Internet Marketing

Compete 206

Compete Small Business Mobile Tools 206

The Realtime Report

FEBRUARY 12, 2014

HTC One photo-sharing campaign in Times Square Submitting photos through Twitter, Weibo, Wiexin, email and the HTC website, consumers used mobile and social to participate in the contest ( Mobile Marketer ). Prizes included: one free HTC One smartphone per week in each of the five markets, and a special drawing around Christmas and New Year’s for a 24K gold-plated HTC One phone (worth over $2,500).

Campaign 149

Campaign Report Case Study Mobile 149

Convince & Convert

JANUARY 21, 2014

. It’s no secret: social media marketing has a data problem. Despite a growing number of tools available to measure the ROI of social media, many of the claims made by “marketing gurus” in this sector come from the gut. Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. Viral Marketing? This study looked at both.

Study 167

Study Social Media Case Study Metrics 167

Talkwalker SM

MARCH 3, 2016

Deutsche Telekom is one of the world’s largest telecommunications companies with operations spanning over 156 million mobile customers, 29 million fixed-network lines, and more than 18 million broadband lines. In our latest study, we explain how Deutsche Telekom used Talkwalker social listening to develop a winning strategy to implement crisis management tactics across a multi-departmental team and effectively spread social insights to every relevant department.

Telecommunications 60

Telecommunications Case Study Data Sentiment 60

Convince & Convert

NOVEMBER 3, 2010

Conversion studies have shown that being able to sign up without a click increases response rate considerably). It’s interesting that the website sign-up for Runza’s email program asks for mobile phone number to opt-in to text message offers. Puzzling, since upwards of 150 million people access Facebook from a mobile device monthly. Social Media plus Email Marketing. Asking for mobile phone number is smart, too.

Case Study 105

Case Study Social Media Real Estate Delicious 105

Convince & Convert

AUGUST 7, 2015

Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. The company has purposely selected videos with tips that are relevant to city living, offering valuable and relatable content to garner attention on a busy, NYC street —which isn’t all that different than the competition marketers face on cluttered social media channels. Get more content like this, plus the very BEST marketing education, totally free.

Case Study 60

Case Study Curation Newsletter Education 60

Buffer Social

FEBRUARY 5, 2019

This post is part of our Instagram Marketing Strategy series. But it’s also a ton of incoming conversations for Nike’s marketing and customer care teams to sort through. At Nike, We’ve found that social media, instant chat, and our mobile app are a much better communication journey for customers than email and phone support. Nike focuses on two key components of their overall marketing strategy: Digital marketing (offense). Case Studies Instagram Instagram Tip

Communities 83

Communities Instagram Engagement Sports 83

The Realtime Report

SEPTEMBER 27, 2012

According to Cindy Chen, the marketing director for Oreo at Kraft Foods, the daily ads are “to show the world how relevant this brand is now” by commenting on “real-time happenings.” ” Do you think this campaign is helping the brand to keep pace with the shift to digital, social and mobile? Social Media Campaigns Social Media Case Studies Daily Twist Kraft Oreo oreo cookie realtime ad realtime contest social media campaign social media contest

Campaign 177

Campaign Report Case Study Sample 177

Convince & Convert

AUGUST 13, 2015

How important is content marketing? And it’s one reason why we should heed his vision on the value of content marketing. But are you making full use of your content marketing strategy ? Content marketing isn’t just about blog posts anymore. Creative content marketing creates buzz. FINIS, a line of swimming gear known for its innovation, chose to use their most loyal fans as brand ambassadors and use their social media content in their marketing strategy.

Content 60

Content Crowdsourcing Hubspot Case Study 60