Small Business Mavericks

JUNE 14, 2011

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. For many reasons, mobile marketing has been slow to grow in the United States. For many reasons, mobile marketing has been slow to grow in the United States.

Mobile 107

Mobile Strategy Wireless Marketing 107

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. 25 Social Media Facts and Statistics.

Social Media 245

Social Media B2B SEO Marketing 245

Viper Chill

DECEMBER 18, 2013

Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. I (Glen) am only allowed to focus on social media. When we originally planned the case study we each had a $1,000 budget in mind. Social Media Expenses for a Brand New Website (Glen). Total Spent: $414.

Case Study 87

Case Study Study Report Domain Name 87

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. Are The Yellow Pages Outdated?

Social Media 187

Social Media Marketing Small Business Case Study 187

The Social Media Incubator

JULY 24, 2014

Social media has become one of the fastest growing tools for many industries in the last decade. Each week we take a look at how social media has changed, as well as new trends in the industry. Weird Al Yankovic’s Social Media Experiment is a Lesson For Success.

Marketing 179

Marketing Case Study YouTube News 179

The Realtime Report

MAY 8, 2014

The social media world is buzzing with information about the right social networks for the teen demographic, much of it focusing on Snapchat’s ephemeral messages and Instagram as a visual way to communicate among friends. What’s the lesson for marketers?

Case Study 195

Case Study Engagement Study Social Networking 195

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People.

Research 265

Research Social Media Marketing Retail 265

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Over the last three days, I’ve spoken to four HUGE brands in America that are considering social media for one project or another, and there are many more out there working on how these tools might integrate into their business needs. Not every company needs a blog.

Social Media 232

Social Media Press Release Marketing Widget 232

Convince & Convert

FEBRUARY 18, 2015

Are we about to finally crack the mobile marketing code? Here’s the challenge, and this has always been the challenge for mobile. very interesting case study here about Shazam iBeacon program with Office Depot ). Sprout Social Shoutout. You should absolutely be following him in social media.

Mobile 60

Mobile Marketing Discount Retail 60

Kikolani

SEPTEMBER 12, 2011

One of the more interesting, maybe even downright controversial aspects of social media is actually measuring results. I had a total of 196 visits under Direct Traffic, including 41 from mobile users and 27 from iPad or other tablet users. Writing Around the Web – Social Media ROI, Google+, and Local Search.

Case Study 163

Case Study Analytics Google Study 163

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. And some marketers have even reported ROIs as high as 1000%.

ROI 52

ROI B2B Social Media How To 52

Buffer Social

NOVEMBER 12, 2019

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. Conduct hourly flash sales. That’s right.

Social Media 67

Social Media SMS UGC Marketing 67

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Oktopost

MARCH 22, 2022

Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services.

Marketing 89

Marketing Loyalty Case Study Cost 89

Buffer Social

DECEMBER 4, 2019

What’s coming to social media in 2020? It can be hard to predict the future, especially for something as fast-changing as social media. Social commerce is one of the hottest trends in social media today, and it looks to have an even bigger impact in 2020. How does social commerce work?

Social Media 98

Social Media Instagram Apparel Groups 98

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts.

Statistics 207

Statistics B2B Content Marketing 207

Buffer Social

DECEMBER 14, 2023

  Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media updates.  Verneri Brander shares a comparison between Claude AI and ChatGPT for email marketing.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. After all—knowing that we need a website and a social media presence is old news. Without further ado, here are today’s top 6 rules of digital marketing. Social media.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Social Media Strategies Summit

MARCH 25, 2021

Social commerce is big business. Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 In other words, social commerce could account for almost half of all B2C e-commerce by then. Image source.

Examples 223

Examples Retail Instagram Buy 223

Webbiquity SMM

DECEMBER 16, 2013

Content marketing is more than just text of course, and infographics have become one of the most popular non-text formats. How do infographics fit with other content marketing tactics? How do infographics fit with other content marketing tactics? Infographics About Content Marketing.

Content 201

Content Marketing B2B Journal 201

Convince & Convert

SEPTEMBER 22, 2013

T-Mobile crossed that line. Evidently, T-Mobile was strategically eavesdropping on this thread, and proactively reached out to dissatisfied tweeters: @LachonPhillips On #teammagenta you wouldn’t have to put up with that. Matt M — T-Mobile (@TMobile) September 20, 2013. Did you know that T-Mobile is “team magenta?”

Case Study 153

Case Study Twitter Brands Mobile 153

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.

Activities 141

Activities Social Media Mobile Geotagging 141

The Realtime Report

AUGUST 27, 2012

As a mobile-friendly platform, Twitter has been used by farmers to share information, check realtime conditions, and connect with customers from its earliest days – CNN reported on this as early as 2009. Using social media and video to promote it, they generated $10,000 in the first 10 days, as reported by Grist.

API 178

API Education Social Media Research 178

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. Four Your Information.

Social Media 121

Social Media Tumblr Yahoo Case Study 121

Small Business Mavericks

APRIL 10, 2011

Google seems to be paying a bit more attention to this local mobile marketing product, which it seemed to have abandoned as of last year. The big change is that now you can check in and let your friends know where you are while you’re there. If you are a local small business anywhere in the U.S.,

Small Business 156

Small Business Case Study Press Release Marketing 156

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . The point is: ecommerce is growing quickly, and you can’t market without it. Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022.

UGC 52

UGC Marketing Mobile Review 52

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Small Business Mavericks

MARCH 30, 2011

What You Can Learn From Web TV » 5 Current Internet Marketing Trends With Staying Power Trends come and go, but not all trends end up going. Mobile Search – Seriously, mobile phones have hit the market big time. Mobile Search – Seriously, mobile phones have hit the market big time.

Trends 156

Trends Case Study Press Release Marketing 156

Convince & Convert

NOVEMBER 3, 2010

Tweet Remember, the goal isn’t to be good at social media. The goal is to be good at business because of social media. Proactively use your social outposts to drive behavior among your current and prospective customers that has a higher value than just a one click “follow&# or “like.&#.

Social Media 124

Social Media Case Study Real Estate Study 124

Audiense

JULY 29, 2016

With #RIO2016 just a week away, is it any wonder that most of social media is dominated by sport. This week, we have Samsung Mobile running an inspiring sport-related campaign with the hashtag #DoWhatYouCant, Gatorade UK looks at the #LoveOfSport, while Nike has reinvented their #JustDoIt campaign to suit the upcoming Olympic games.

Campaign 110

Campaign Social Media Sports Mobile 110

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. Walmart’s “mobile-ad blitz” ran for 72 hours. The results, according to The Wall Street Journal, were “mixed.”

Mobile 149

Mobile Team Retail Journal 149

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. via Syncapse.

Social Media 161

Social Media Study Statistics Aggregator 161

Pam Moore

AUGUST 7, 2018

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

Razor Social

JUNE 21, 2019

Social media management tools are dead useful. Plenty of different software on the market offer social media content scheduling, publishing, and response management, and most have something great to offer brands and marketers looking to streamline their social media marketing.

Social Media Management 71

Social Media Management Social Media Tools How To 71

Convince & Convert

JULY 5, 2013

Janice Person , Social Media Director for Monsanto , joins the Social Pros Podcast this week to discuss dealing with controversy on social media, respecting transparency, and proactive versus reactive social media strategies. From Cision , a free online content marketing kit. Listen Now .

Social Media 140

Social Media Brands How To Case Study 140

Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . A daily budget would allow your ad campaign to steadily penetrate your target market. Simple Mobile. important; }.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Socialmedia.biz

OCTOBER 24, 2020

Factors such as your design, content, page speed and mobile-friendliness all contribute to the impression a visitor receives of your brand. . To know more about SEO trends, social media for online reputation and more, you must visit their site. Brand identity and content marketing go hand in hand. Make content sharable.

Brands 107

Brands Case Study Statistics Reputation 107