SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

ProBlogger

MAY 1, 2018

Today’s post is a case study with Undercover Architect , Amelia Lee. The format of “How to Get it Right” was a six-week program on a launch model, with six weeks’ membership to a Facebook group and weekly live Q&A sessions. I’d seen people using a Facebook group or page to keep generating leads during their challenges.

Case Study 44

Case Study Study How To Module 44

ProBlogger

MARCH 26, 2013

Yesterday we looked at some of the benefits and costs of building community on a blog – today I’d like to move onto some of the ‘how to’ by examining the stages of building community that I went through on Digital Photography School. Build a CULTURE of Community – Not Just Engagement. Stage 1: You.

Case Study 53

Case Study Communities Study Forums 53

Viper Chill

AUGUST 1, 2013

It’s a forum my friends in question used to be a part of and I thought that if I could speed up my learning, I would also be able to speed up the results I get and it would make for a better case study. I found myself getting higher click through rates with the same ads on the 40-50 age group, rather than 20-30 and so on.

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Case Study Study Adwords Campaign 90

ProBlogger

MARCH 20, 2018

Today’s post is a case study with sustainable living educator, Laura Trotta. Within a few weeks I raised more than AUD 15,000 (more than enough to cover the project costs), and had 54 members in my Self Sufficiency in the Suburbs membership community. Here’s how she did it. And the rest is history. Accountability.

Case Study 47

Case Study Project Study How To 47

Sprout Social

SEPTEMBER 14, 2023

#PajamaOutfit #PajamaStyle #PajamaFashion ♬ original sound – aerie Makeup brand Glossier also turned to UGC to build their “Dew it Yourself” series based on content their community was already organically posting about. You can easily create a community space where you have an existing audience—like creating a Facebook Group.

Strategy 124

Strategy Brands Content UGC 124

Viper Chill

MAY 30, 2011

Today I’m going to share with you an in-depth case study of two moms who are killing it online. Unlike case studies you’ll find elsewhere, this article contains not only their personal stories, but the exact strategies they use and actual income proof. Click the picture to view the full screenshot).

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Case Study Study Consultant Domain Name 82

Oktopost

NOVEMBER 22, 2023

Facebook: With the ability to refine your audience targeting with Facebook Ads and create Facebook groups for customer support, Facebook is another popular platform for B2B marketers to raise brand awareness and build an online community. Facebook is a solid social media platform to focus your community-building efforts.

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B2B Trends Social Media UGC 117

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

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Case Study Study Training Collaboration 100

Razor Social

AUGUST 17, 2016

We have a great community called RazorBlazers where we train a couple of hundred businesses and marketers on an ongoing basis on a wide range of topics. Posted in relevant groups on Google+, LinkedIn and Facebook. Our challenges are all about getting our RazorBlazer community to take some action. Maybe you should join us?

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Case Study Study Social Media Management Embedding 40

Mindjumpers

MAY 31, 2012

It is the way in which people act and behave that has formed Facebook; people has a need to connect, to be part of a community and to express their identity. In this post I want to put focus on the social kernel and why it is important to have it in mind when you build communities and costumer relationships through Facebook.

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Case Study Communities Campaign Study 264

SocialFish

NOVEMBER 30, 2010

This is a repost of an Open Community Virtual Book Tour post I recently wrote for Splash! And there’s no quick fix – no consultant or agency can nurture your community for you, though they can help you build your infrastructure and they can help you with specific campaigns. Same for our LinkedIn discussion group.

Organization 150

Organization Communities Training Skills 150

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say.

B2B 62

B2B Strategy Marketing Case Study 62

Webbiquity SMM

JULY 9, 2012

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. Blind case studies: write those case studies, just use generic descriptors (e.g., “a large telecommunications firm”) in place of the actual client name (e.g.,

B2B 189

B2B Case Study Telecommunications Study 189

Kikolani

JUNE 15, 2010

Sites like these usually have their own private groups for the contributors to the blog, which is definitely a great idea. If you own a blog that has multiple authors, regular contributors, or regular guest bloggers , here are seven ways a private blog group can be utilized for helping strengthen the blog and its community as a whole.

Collaboration 148

Collaboration Groups Groups OpenID 148

Sprout Social

MARCH 19, 2020

Social media is just one of the strategic communication channels that afford agencies the ability to publish content, build relationships and have meaningful engagement with prospective clients, their communities. In addition to sharing your case studies in a typical social post, consider these options as well.

Social Media 112

Social Media Strategy Case Study RFP 112

Social Media Strategies Summit

DECEMBER 1, 2022

Deanna Stevens Ulrich , Social Media/Community Manager at Kent State University. Meanwhile, JWU gears its Facebook and Twitter strategies toward an older audience of parents, families, faculty members, and community partners. Deanna says content creation is “very much a group project.” Read on for some of the key takeaways.

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Content How To Film UGC 150

Social Media Strategies Summit

DECEMBER 7, 2023

Take a look at how student numbers are expected to rise or fall across different demographic groups: In other words, the enrollment cliff will lead to a very different student body than the one we’re used to today. For those groups of students that are going to be increasing, chances are their culture has a very strong family focus.

Social Media Management 147

Social Media Management Social Media Education Collaboration 147

SocialFish

NOVEMBER 22, 2010

These are one-page flowcharts, which are easy to share with any staff who use social media, and they are meant to help front-line staff decide what is ok for them to respond to themselves, what might require escalation for someone else internally to respond to, and what might be better for someone in the community (a member) to respond to.

Social Media 267

Social Media Policies Case Study Communities 267

Sprout Social

MARCH 1, 2023

Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. your potential customers) can come in handy.

Products 92

Products Team Focus Group Collaboration 92

Convince & Convert

JULY 1, 2014

ReadyTalk defined the following: Increase lead generation Build a community of engaged customers Solicit product feedback from customers Increase sales effectiveness through customer referrals Increase “marketing with customer” tactics such as guest blog posts, case studies, testimonials, etc. Please share in the comments!

Case Study 164

Case Study Brands B2B Marketing 164

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Would you explain the concept for the Diva community? This post is dedicated to my sister Susan who I know is dancing in the stars. .

Health Care 40

Health Care Case Study Study Campaign 40

agora pulse

SEPTEMBER 30, 2020

I belong to this group of Twitter marketers.). One of the recent examples of this comes from @RyanMcCready1 who shared this case study on Twitter, which earned him quite a few engagements and recognition: Twitter threads in action: This is an actual article broken into tweets. It is also one of the most controversial ones.

Social Media Management 187

Social Media Management Social Media Tips Content 187

agora pulse

JULY 30, 2019

Create a case study. Build the case study into a blog post or share it with prospects to impress potential clients. Consider sharing a compelling case study, publishing a how-to ebook, or creating a quick-start social media guide to attract prospects. Network in relevant social media groups.

Social Media 106

Social Media Case Study How To Social Media Management 106

Social Media Strategies Summit

FEBRUARY 27, 2020

2 Growth of private communities and tight-knit tribes. Source: Facebook Groups. Platforms to use: Facebook Groups, Instagram Close Friends. Consider building communities that attract your ‘ marketing tribe ’ through Facebook Groups or add your most engaged followers to your Instagram Close Friends List.

Trends 182

Trends Social Media Instagram Platform 182

ProBlogger

SEPTEMBER 11, 2012

Within a week, we had launched, and Darren explained his take on the process in this case study. We’ve tapped into something amazing in the DPS community and I believe that a lot of the success is to do with our approach. As Darren pointed out with his case study, people are already pinning your content.

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Case Study Study Strategy Blogger 43

Social Media Strategies Summit

JULY 16, 2022

Assuming you’ve started with Simplified Mode, you have a choice of three possible goals: Community interaction: Generating page views and profile visits. Choose Ad Group Performance or Ad Performance (Ad Group provides an overview of all creatives within a single group, whereas Ad Performance gives more granular detail about each ad).

How To 200

How To Template Templates Metrics 200

Convince & Convert

APRIL 23, 2015

I’ve said it before, and I’ll say it again: Community managers have a challenging job. To drive participation and engagement around the contest, the community management team for Ikea Singapore responded to every comment with a funny meme starring the Shelf Help Guru. So, why not let them have a little fun?

Communities 60

Communities Meme How To Focus Group 60

Buffer Social

JULY 18, 2023

Focus on building a community The closer you are to your audience, the more sales you’ll get from them, and what better way to do that than building a community? Many online businesses – service and product-based – have built online communities despite having a thriving social media presence.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Convince & Convert

JUNE 11, 2014

It takes time to build trust, and the more you have paid your dues to your community, the more you will find people will follow. To develop valuable case studies for people to gain insight from, 2. To give my community members an enjoyable learning experience, and 3. So, why would I help with them? Well, three reasons: 1.

Campaign 162

Campaign Google Case Study Badge 162

Buffer Social

JULY 5, 2023

LinkedIn Best for: Finding arguments, case studies, and questions related to a specific topic. Communities Best for: Identify questions, arguments, and related resources. How to use them Joining relevant communities and keeping a tab on the conversations has helped me find some unique angles. Let’s dive in.

Research 77

Research Google Newsletter Curation 77

WebInKnow

JANUARY 10, 2023

A great way for organizations of all kinds to engage with interested people is to join and participate in a Facebook group. Facebook groups are a place to communicate about shared interests with like-minded people. Many groups are private, which fosters a sense of community.

Groups 22

Groups Groups Facebook Organization 22

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. Related Stories Turkish Airlines Video Ad Tops 100 Million Views Top Social Media Case Studies of 2012 Facebook And Walmart Team Up for Black Friday Mobile-Ad Blitz. Choose Relevant Content .

Social Media 186

Social Media Strategy Case Study Airlines 186

Writtent Blog

DECEMBER 6, 2023

This makes you a valuable community member and builds awareness. Create customer case studies. The Western world is a multi-national community. Join groups on LinkedIn. LinkedIn has great groups – whether it’s cooking or B2B marketing – your audience is there. Sponsor a local sports team.

Small Business 98

Small Business Marketing Compete Directory 98

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand. Please share your input in the comments!

Brands 160

Brands Case Study Survey Organization 160

Convince & Convert

MAY 28, 2014

Char-Broil has a group of “All-Stars” who are bloggers who write about grilling and they work with them on an ongoing basis and maintain really close communication. Social Media Case Studies community relations contextual tie in influence marketing one to many one to one relationship building Social Media Marketing social networking'

Case Study 156

Case Study Marketing Influencer Blogger 156

Hootsuite

MAY 8, 2023

Facebook Groups provide another interesting opportunity. Especially for insurers offering specialist coverage to connect with niche communities. Connecting in a group is an easy way to stay front-of-mind and raise awareness about the limits of a standard policy. Maybe it’s vintage guitar collectors. But don’t let that limit you.

Insurance 88

Insurance Social Media Policies HootSuite 88