How This B2B Brand Marketed With Happy People Instead of a Huge Budget
Convince & Convert
JULY 1, 2014
Image via Influitive.com The folks at ReadyTalk , a web conferencing platform had their work cut out for them in marketing their brand against big names such as GoToMeeting, WebEx, and join.me. In general, an advocate is someone who is happy with your brand and willing to talk about it—many marketers just give it the fancy name.
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