Sprout Social

OCTOBER 19, 2023

It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building. This way, marketing teams increase the impact of their social strategy and get back time to concentrate on developing winning campaigns.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

Campaign 164

Campaign Social Media Sentiment Class 164

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. Like this recent video of residents interacting with the maintenance team.

Report 111

Report Brands Library Sentiment 111

Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. But, with so many people jumping on the short-form video ship, standing out is more important than ever. What is short-form video?

Video 112

Video HootSuite How To UGC 112

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. AI-generated ideas can also make your nurture campaigns more successful.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Pam Moore

APRIL 2, 2024

By leveraging AI, marketers can unlock new levels of efficiency, personalization and ROI in their campaigns. Increased ROI: By optimizing campaigns and identifying the most effective strategies, AI helps marketers maximize their return on investment.

Strategy 78

Strategy Marketing Analysis ROI 78

Likeable

NOVEMBER 13, 2019

Arguing that ads actually get more efficient during the holiday season, digital solutions agency HYFN conducted a year-long study tracking key engagement statistics and found that between November and December, there was a 10 percent drop in Cost Per View (CPV), and a 56 percent increase in Video View Rate. Count Down with Instagram Stories.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Jon Loomer

FEBRUARY 14, 2024

I stumbled on something today that filled me with sentimental feelings but also a nagging question. Campaign Structure? You may have forgotten that early Facebook ads included only a campaign and ad, no ad set. I published at least one video every day of 2023 and so far in 2024. Let’s be honest. Ads Manager?

Advertising 176

Advertising Metrics Cost Sentiment 176

Convince & Convert

NOVEMBER 30, 2023

ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. It’s also a process that never ends.

Advertising 107

Advertising Social Media Strategy Tools 107

Ignite Social Media

OCTOBER 2, 2023

If you prefer to read along rather than watch the video, we’ve summarized the highlights of this analysis in the full post below. During this period, a substantial 38% of surveyed teens identified TikTok as their preferred platform, while only 2–3% expressed the same sentiment for Facebook.

Data 154

Data Facebook Reddit Social Networking 154

Hootsuite

NOVEMBER 7, 2023

Here’s a quick video overview: Want to dive deeper into this subject? Track social sentiment in real time. Spot competitor campaigns as they launch. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. Get in early on trending topics.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Keyhole.co

MARCH 9, 2023

Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. Their paid plans start at $25 USD per month.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? UGC comes in many forms, including images, videos, reviews, a testimonial, or even a podcast. Think unboxing videos shared on TikTok or praise-filled posts on Instagram. Not clued in just yet? Don’t worry, we’ve got you covered.

UGC 145

UGC Content HootSuite Authentication 145

Oktopost

NOVEMBER 30, 2023

We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel. Medium: Specifies the particular campaign type responsible for the incoming traffic, like social media. Terms: Tracks keywords, typically utilized for paid campaigns.

Forums 62

Forums Reddit Analytics Sentiment 62

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. You get insights into important hashtag metrics like mentions, engagement, reach, and sentiment. Sentiment analysis: This one is particularly important for branded hashtags.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Sherrilynne Starkie

FEBRUARY 13, 2018

This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. The consultant always listens to gauge audience sentiment to inform all activity. They are skilled storytellers.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Sprout Social

MARCH 5, 2024

Dan leads the team strategy by consulting on strategy, best practices, and interpreting key campaign metrics and trends. For example, some are more focused on organic growth, while others are more invested in paid campaigns.” Every brand or business line has their own objectives and audiences.

Resources 103

Resources Telecommunications Collaboration Project 103

Talkwalker SM

APRIL 1, 2016

In our latest report , we’ve looked at top FMCG household and personal care brands and used social data to explain how their social media campaigns achieved top results. Using social listening , we’ve examined Ariel ’s social strategy and found one campaign that was particularly interesting.

Campaign 60

Campaign Social Media Company Sentiment 60

Keyhole.co

MARCH 26, 2024

Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. The content in the video is immediately striking, thanks to the colors, shapes, and fast-paced camera work. Case in point, Warner Bros.

Construction 52

Construction Social Media Strategy Collaboration 52

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. A Facebook community is a powerful tool for user-generator content, because it’s full of real people uploading real comments, videos, and pictures. For videos, ensure they look professional. Utilize user-generated content.

Small Business 100

Small Business Engagement Strategy Facebook 100

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. It should take a big-picture look at things like what people are saying in their engagements with your brand, specific topics, and sentiment. Are your videos performing above par for the industry? Conclusion.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Keyhole.co

DECEMBER 15, 2023

So, running engaging campaigns can be daunting. The platform’s video posting ability isn’t always optimal. Keyhole Keyhole is an end-to-end social media monitoring and publishing tool that allows brands to track their online campaigns. Monitoring and sentiment analysis are some of the features Brand24 offers.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

JANUARY 9, 2024

Keyhole’s platform offers real-time monitoring capabilities, providing content marketing managers with instant insight into ongoing campaigns. Demographic tracking of followers will allow you to better understand your audience and target campaigns by location, company size, occupation type, seniority, and industry.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Hootsuite

SEPTEMBER 21, 2023

The number of likes on a TikTok video isn’t meaningful if your target audience isn’t on TikTok. But the truth is that conversion rates and revenue per email are more actionable metrics that reveal the true ROI of your email campaigns. Sure, it sounds good on paper, but ultimately, it’s not helping the CEO move those clocks.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

JANUARY 9, 2024

If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns. For example, Sprout’s sentiment analysis features analyze incoming messages and classify customer sentiment toward your brand keywords as positive, negative or neutral. ambrosethechi Thank you as always, @Chewy!???

Social Media 125

Social Media Sentiment Data Team 125

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

Campaign 60

Campaign Social Media Sentiment Consultant 60

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Generate 500 leads within the next month through influencer marketing campaigns. They no longer expect accidental virality by hiring an influencer.

Metrics 100

Metrics Influencer Marketing Survey 100

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts. It was timely.

Content 130

Content iPhone Sports Remix 130

Webbiquity SMM

NOVEMBER 8, 2022

When an unknown variable is introduced, people are likely to take action depending on the sentiments of the majority. You can utilize photos and videos your customers share on social media and post them on your accounts. What Is Social Proof In Marketing? Think of social proof as a self-sustaining psychological feedback loop.

comScore 299

comScore Marketing Case Study Review 299

Hootsuite

FEBRUARY 1, 2022

Twitch is an online video streaming platform that allows creators to live stream content to a dedicated audience. million active streamers , with video game streaming and eSports the most popular content for creators to broadcast to their followers. Video games and eSports aren’t for everyone. What is Twitch?

Marketing 102

Marketing Authentication Template Templates 102

Keyhole.co

NOVEMBER 17, 2023

The video of the incident sparked conversations about racial profiling and generated a ton of negative mentions of Starbucks. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing.

Examples 59

Examples Brands Sentiment Reputation 59

Ignite Social Media

MAY 18, 2017

In real life, many adult millennials are financially dependent upon their parents, so maybe there is some truth to this video. You may be thinking that’s a little “far-fetched”, but after their Dog Mom Anthem video hit online for four hours, the video garnered two million views!

Brands 149

Brands Content Sentiment Retail 149

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. You can learn about audience preferences and how they feel about specific products, campaigns or topics. Brand-specific conversations give you more visibility into customer experiences and brand sentiment.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Keyhole.co

APRIL 26, 2023

Hence, checking your TikTok analytics numbers can help you create winning marketing strategies and viral campaigns. If you are an efficient marketer who loves sharing their videos on multiple platforms like Instagram and YouTube, Keyhole also lets you perform cross-platform analysis. Compare your TikTok performances with Keyhole 2.

Metrics 52

Metrics Analytics Tools Overview 52