Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding.

Examples 118

Examples Social Media Sentiment Influencer 118

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. AI-generated ideas can also make your nurture campaigns more successful.

Sentiment 129

Sentiment Marketing Analysis Loyalty 129

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time. Spot competitor campaigns as they launch. Has the competition launched a marketing campaign you need to counter?

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Convince & Convert

NOVEMBER 30, 2023

ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign.

Advertising 108

Advertising Social Media Strategy Tools 108

Keyhole.co

MARCH 9, 2023

Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

FEBRUARY 21, 2019

In this guide, we’ll review the benefits of social listening, specifically on Twitter, and how you can execute this for your own company. Value of social listening on Twitter. Using Twitter listening tools. Taking action from Twitter listening. Value of social listening on Twitter. Using Twitter listening tools.

Twitter 76

Twitter Sentiment Hotels Influencer 76

Social Media Strategies Summit

FEBRUARY 24, 2021

According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. The company signed up seven million new Facebook fans, 500,000 new Twitter followers, and 800,000 new Instagram followers in a year. Cloudera Leverages B2B Social Listening to Assess Market Sentiment.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Twitter Followers. Twitter Retweets. Twitter Conversation (measured in @mentions). Blog Comments.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Unfortunately, these surveys take weeks (if not months) to design and distribute. Fans beget more fans.

Strategy 127

Strategy Brands Hubspot Survey 127

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Sprout Social

JULY 12, 2022

Responding to a survey conducted by Edelman, 80% of executives said they felt it has never been more important to build resilience in their organizations. As is true in most cases, social media should be used to amplify key information, monitor brand sentiment and increase customer access to the company during times of crisis.

Examples 107

Examples Brands Sentiment Reputation 107

agora pulse

AUGUST 17, 2020

Or maybe you are going to start your very first social media campaign? Number (and sentiment) of your customer support emails. What types of interactive content are they using ( polls , surveys, games, contests , etc.)? Survey your current customers regularly to get to know them better. What Is a Social Media Strategy?

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

MAY 24, 2022

Email marketing campaigns. Instead of relying on placements in digital or print media, they began making statements directly from their Twitter account. Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. Sentiment data. Owned media examples. Your website.

Sentiment 95

Sentiment Metrics Hashtag Review 95

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. Gauge positive and negative sentiment from audiences. versus 2.87

Statistics 104

Statistics Skills Analytics Press Release 104

Oktopost

JUNE 19, 2020

Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Having the CEO maintain active profiles on the biggest social networks (namely, Facebook, LinkedIn, and Twitter) is a great way to imbue a social media marketing strategy with the essential “human” factor. Following up.

Company 125

Company B2B Loyalty Survey 125

Hootsuite

AUGUST 25, 2021

This sentiment has gone from being something whispered quietly in the back corners of marketing departments to center stage on Twitter. twitter’s main character today is a master’s degree in social media. to 23.2% , according to The CMO Survey. Amanda says many social managers share this sentiment. Twitter Lists.

Social Media Management 126

Social Media Management Social Media HootSuite Training 126

Sprout Social

OCTOBER 27, 2022

This visibility has not only made Solo Stove’s customer care team more efficient, it also correlated with a bump in positive brand sentiment. Twitter customer service stats. Twitter is where you’ll find most people headed to compliment or complain about a brand. Why do people reach out to brands on Twitter?

Statistics 106

Statistics Social Media Brands Issues 106

Sprout Social

FEBRUARY 6, 2023

Here’s an example of an interactive bio from Semrush’s Twitter account : Lead generation Social has features dedicated to generating leads, like mobile-optimized ads that capture customers details while offering a lead magnet. They increased their click-through rate by 34% through this campaign which also generated quality leads.

Features 98

Features Social Media Curation Geotagging 98

Sprout Social

FEBRUARY 18, 2020

At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours. Monitoring helps you with your brand perception and sentiment. If they didn’t know of this influencer before, they do now and can keep them in mind for future marketing campaigns. Campaign hashtags. Brand product names.

Social Media 133

Social Media Strategy Brands Airlines 133

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors.

Authentication 100

Authentication Analysis Sentiment Tumblr 100

Sprout Social

APRIL 15, 2020

Below we’ll outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs, plan for the new normal, identify what parts of their strategy to salvage or scrap. Assess ongoing and planned campaigns and content. Ask yourself, does your plan still make sense, given the climate of today?

Strategy 142

Strategy Metrics Hubspot Retail 142

Keyhole.co

MAY 25, 2022

Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. When you understand which efforts aren’t working, you can tweak your strategies accordingly to enhance the performance of your campaigns and overall ROI. Analysis of paid campaigns.

Analytics 52

Analytics Social Media ROI Metrics 52

Keyhole.co

NOVEMBER 10, 2023

For example, a company compares its marketing campaign ROI to its competitors. Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc. Run sentiment analysis , dig into the reviews and see where you can improve.

Metrics 59

Metrics Analysis Comparison Price 59

Pixlee

SEPTEMBER 22, 2021

This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media platforms like Facebook, Twitter, and Instagram come with built-in tools to measure social content performance. Design a Powerful Influencer Marketing Campaign. Engagement rate ?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Social media platforms like Facebook, Twitter, and Instagram come with built-in tools to measure social content performance. Design a Powerful Influencer Marketing Campaign. Engagement rate ?

Data 52

Data Social Media UGC Sentiment 52

Convince & Convert

JULY 16, 2013

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something.

Data 149

Data How To ROI Survey 149

Hootsuite

OCTOBER 13, 2020

Enter: Social media sentiment. Social media sentiment is the attitude and feelings people have about your brand on social media. Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? But what are they saying?

Sentiment 145

Sentiment Analysis Template Templates 145

Audiense

AUGUST 3, 2018

For example, in addition to the sociodemographic criteria that have traditionally been taken into account to define target audiences and customer personas, a wide variety of insights is now available that helps enrich these consumer profiles: from their personality traits to the tendency to respond in one way or another to marketing campaigns.

Data 74

Data Sports Analysis How To 74

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. You can analyze multiple profiles, brand mentions, and campaigns within minutes.

Reputation 59

Reputation Brands Construction How To 59

Razor Social

NOVEMBER 29, 0002

On Twitter you can run a report to see what categories of people are part of your profile. If you can’t do the analysis with the tools you can always run a survey to your audience. Sentiment Analysis. Sentiment analysis tools are not 100% reliable but they can give you a good indicator when there’s a problem.

Analytics 89

Analytics Social Media How To Analysis 89

Hootsuite

FEBRUARY 24, 2023

Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Social Studio supports publishing on Facebook, Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Use it to reply to private messages and comments on Facebook, Instagram, Twitter and more.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

JUNE 28, 2023

Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. links to pass through accurate analytics parameters or write your own custom ones, which is especially useful for tracking specific campaigns or promotions.

HootSuite 120

HootSuite URL Analytics Forums 120

Razor Social

MARCH 30, 2016

Campaign Analysis. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. Sentiment Analysis.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Hootsuite

OCTOBER 28, 2019

Facebook and Twitter, for example, typically have lower engagement rates (e.g., Doing so attaches the lead to a campaign. STEP 3 : Use the campaign reporting to track the total number of clicks and conversions generated by the post. Note: Never let your CPC campaigns go unattended for an extended period of time.

Metrics 112

Metrics Social Media CPM CPC 112

Webbiquity SMM

JANUARY 24, 2011

Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A free service for setting up, promoting and hosting Twitter chats.

Tools 206

Tools Social Media Lithium Sysomos 206

Later

SEPTEMBER 1, 2020

You can use Messenger to provide customer support (and even generate leads), you can create Facebook Groups to spur community engagement among your customers and brand advocates, and you can run highly targeted ad campaigns. Top Social Media Platforms for SMBs #5: Twitter. Twitter users are also 1.6x Twitter users are also 1.6x

Platform 78

Platform Social Media Small Business Instagram 78

Oktopost

MAY 11, 2020

As many as 24% of companies recently surveyed by Continuity Central admitted that they were just now starting to draft emergency operation plans. Data and sentiment gathered from social media can provide a litmus test of sorts to discern in which direction the proverbial wind is blowing. . Continuing business on social media.

Social Media 76

Social Media How To Social Media Management Organization 76