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Does your brand take bloggers seriously?

Sherrilynne Starkie

This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Related posts: Top tips for bloggers and brands. The value of blogger relations is clear.

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11 Little Facebook Tips That Bring BIG Engagement Results

Rebekah Radice

Below are a few tips to help you dazzle and delight your fans – and get your Facebook Page buzzing! 11 Little Facebook Tips That Bring BIG Engagement Results. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising. Tips to Help You Craft Your “About”.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. Pro tip : Categorize the journey into stages like awareness, consideration and decision to map these steps horizontally on the customer journey map. Guide multiple departments.

Examples 102
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Old Spice Spoof nails it! New Spice – Study like a Scholar, Scholar

Mindjumpers

New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! One of the most popular and talked about campaigns right now is the campaign from Old Spice. One of the most popular and talked about campaigns right now is the campaign from Old Spice.

Study 220
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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less. Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM).

Mobile 90
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5 Social Media Marketing Tips for Scaling Startups

Buzzlogix

While large operations have the luxury of being able to dedicate entire teams to their social media marketing campaigns, startups simply do not have that option. Statistics from Nielsen show that 43 percent of consumers are more likely to make a purchase when they hear about it on social media. Apply the Social Media Marketing Tips.

Startup 49
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The Story of The World's Most Powerful Social Network – Facebook

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Old Spice: Successful Social Media Campaign Evolution of Privacy on Facebook » The Story of The World’s Most Powerful Social Network – Facebook Posted by Jonas Klit Nielsen Jul 16th, 2010 Tweet As written on my blog , the movie about how Facebook got (..)