Oktopost

MARCH 24, 2022

You should be treating employer branding as a long-term investment in the same way that you approach conventional marketing campaigns. 68% of Millennials, 54% of Gen-Xers, and 48% of Boomers look at social media accounts to evaluate an employer’s brand.

Examples 107

Examples Campaign Brands Reputation 107

Hootsuite

MARCH 26, 2024

What should you look for in a good social media collaboration tool? Whether you’re on a five-person social team for an enterprise-level company or you’re a freelance social media manager , social media management is all about collaboration. Best for: Project management across teams.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Hootsuite

MAY 31, 2023

Are you ready to tap into ChatGPT social media success? Social media managers have suffered too long with tedious, manual tasks. Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Book a Demo 3.

Social Media 140

Social Media HootSuite How To URL 140

Sprout Social

NOVEMBER 29, 2023

Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Sprout Social Sprout Social is an all-in-one social media management tool that helps with a number of automation aspects and making Instagram management as seamless as possible for your team.

Instagram 115

Instagram Tools Strategy Hashtag 115

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Ensure you promote your referral scheme through email campaigns or personalized outreach so that your customers keep this offer front of mind.

B2B 62

B2B Strategy Marketing Case Study 62

Social Media Strategies Summit

JANUARY 12, 2023

They discussed various issues related to collaboration, including how to ensure cohesive branding, maintain effective communication, break down silos, and share best practices with university social media managers. One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team.

Collaboration 224

Collaboration How To Education Team 224

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Copywriting: Writing captions or campaign slogans. HIPAA in healthcare ).

Template 134

Template Templates Social Media Tips 134

Unmetric

NOVEMBER 4, 2019

What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Sprout Social

AUGUST 26, 2020

So you’re ready to bring on a new social media manager to help your brand or agency’s marketing efforts. This is why it’s so important to know how to train social media managers and properly onboard a new social media team member. Social media expertise.

Team 139

Team Social Media Social Media Management How To 139

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. What is replacing Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

DECEMBER 13, 2023

Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

OCTOBER 20, 2022

Manually calculating engagement rate for each social media account? Request A Demo. You need a social media analytics tool to decipher all crucial metrics to understand your impact on social media. . Now you can create your own engagement rate calculator with this easy formula.

Engagement 105

Engagement Metrics ROI Comparison 105

Sprout Social

FEBRUARY 29, 2024

Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. This tool streamlines the content creation process, allowing users to focus on the strategic aspects of their campaigns. AI is changing the game and setting new benchmarks for business excellence.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

NOVEMBER 8, 2023

Understanding customer sentiment also lets you create targeted campaigns around topics customers feel strongly about and respond to feedback more empathetically, which improves their overall experience with your brand. Schedule a personalized demo and learn how to drive real business growth with Sprout’s platform. Here’s how.

Sentiment 111

Sentiment How To Analysis Review 111

Sprout Social

MARCH 29, 2023

When they started using social media to assist with hiring bus operators, they saw a 60% increase in resumes. With the help of unified social media management software like Sprout, talent teams are empowered to create and manage recruitment content—even if they aren’t social pros.

Social Media 101

Social Media Strategy Team Review 101

Sprout Social

JUNE 28, 2023

Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale.

Team 110

Team Hubspot Marketing SMS 110

Unmetric

DECEMBER 17, 2018

Two metrics that social media managers would love to get their hands on are Instagram reach and impressions. It’s no longer enough for social media managers to just post at the right time to reach the right audience. View the reach and impressions of both your own and competitor’ posts and campaigns.

Instagram 74

Instagram Metrics Social Media Management Influencer 74

Sprout Social

FEBRUARY 14, 2023

Now that most networks are moving toward content recommendation algorithms , many social media managers are headed into 2023 asking a new question: “If our followers aren’t seeing our content, who will?” For Vizient, that tool is Employee Advocacy by Sprout Social.

Authentication 93

Authentication Examples Class Team 93

Unmetric

NOVEMBER 12, 2019

In this article, you are going to learn the first part of doing social media analysis. Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. The next step in the Nike analysis would be to see the impact the campaign had on Nike’s overall performance.

Social Media 84

Social Media Analysis How To Analytics 84

agora pulse

AUGUST 17, 2020

Or maybe you are going to start your very first social media campaign? Whatever the case may be, your first step is setting up an effective social media strategy. What Is a Social Media Strategy? People who signed up to your newsletter or asked for a demo of your product). More leads.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

OCTOBER 4, 2021

According to the Sprout Social Index™, Edition XVII: Accelerate , 90% of marketers agree that data from social enables them to stay ahead of their competitors, and 86% say they use competitor insights from social to identify new business opportunities. Identify industry influencers or partners.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 124

Strategy Brands Content UGC 124

Hootsuite

MARCH 2, 2022

They can extend the reach of your retail brand to the social media users who are most likely to be your best customers. Research from Meta shows that campaigns combining influencer ads with regular social media ads are 85% more likely to result in people adding products to their shopping cart. Petco: Live Shopping.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

JULY 25, 2023

. #1 Social Media Tool for Lawyers and Law Firms Win new clients and grow your practice with the tool that makes it easy to reach and engage with prospects on social media. You can use AI to brainstorm content ideas, come up with captions (like Hootsuite’s incredible OwlyWriter ), and create campaign strategies.

Social Media 77

Social Media Policies Guidelines HootSuite 77

Sprout Social

MARCH 31, 2021

So feel comfortable knowing you can publish your Tweets based on your pre-planned schedule, whether it’s around a specific campaign or seasonal content. If your social media strategy involves sharing a similar message across all your social media accounts, Twitter scheduling simplifies the process.

Engagement 139

Engagement How To Library Collaboration 139

Sprout Social

MARCH 12, 2021

This has challenged social marketers to pivot quickly, but that doesn’t mean you have to drop your previous plans entirely. We outline how marketers can reevaluate their planned campaigns and content, assess evolving customer needs and identify what parts of their strategy to salvage or scrap. Published on Categories.

Resources 99

Resources Social Media Management Publishing Social Media 99

Pixlee

APRIL 15, 2020

Many social media managers are beginning to understand how TikTok works. TikTok is a great channel for before and after transformation demos. Ralph Lauren launched a campaign on TikTok while the US Open was happening in August of 2019. Before and After Videos with Influencers or Customers.

Fashion 59

Fashion Brands Apparel Authentication 59

Unmetric

SEPTEMBER 5, 2019

It’s a question that has baffled social media managers and their bosses since brands first began posting on social networks. From their research, the Earned Media Value Social Index (EMV) was born. Take a demo and we’ll get you set up with a free trial so you can access your EMV data right away.

ROI 72

ROI Advertising Engagement Social Media Management 72

Sprout Social

NOVEMBER 19, 2020

“There’s never been a better time to hop on a bike and go for a ride –whether it’s for essential travel, exercise, to let off some steam or to reduce your personal carbon footprint,” said Haley Ludwick, Social Media Manager at Trek Bicycle. “It’s It’s clear that collective action can drive change.

Travel 121

Travel Sports Exercises Sentiment 121

Unmetric

JUNE 11, 2019

The solutions offered are comprehensive and essential to manage your social footprint. Their cross-channel integration makes it easy to manage all social accounts in one place. Some of its significant features that simplify social media management include scheduling, monitoring, and content curation.

Analytics 125

Analytics Tools Social Media Curation 125

Unmetric

JUNE 18, 2019

Detect promoted posts of your competitors to uncover their paid social strategy. Get campaign intelligence to analyze various campaigns run by your competitors. In addition to that, you can also add your Facebook Ads account to track your paid social performance. Sign up for a demo.

Analytics 119

Analytics Tools Facebook Overview 119

Hootsuite

NOVEMBER 7, 2023

Social media listening tools help you understand who the big players are in your niche. Spot competitor campaigns as they launch. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere. Get in early on trending topics.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

APRIL 6, 2022

Using social media automation tools like chatbots to handle your Instagram messages is one of the best ways to successfully handle customer service and sales. As more and more conversations—social, business and otherwise—are taking place online, automated messaging platforms are growing in popularity. Request a Heyday Demo.

Instagram 90

Instagram How To Retail FAQ 90

Sprout Social

MARCH 8, 2023

When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it. Educational?

Video 94

Video Film Content How To 94

Sprout Social

MARCH 21, 2019

Sprout Social. Among its comprehensive suite of social media management tools, Sprout Social also offers a powerful analytics solution for Twitter. Price: Starts at $99 per user per month, sign up for a 30-day free trial or request a demo. Guess you saw this coming—we made our own list! Union Metrics.

Analytics 105

Analytics Twitter Tools Strategy 105

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Sprout Social

APRIL 9, 2020

It can help your brand enhance ad campaigns before they launch, create more impactful creative assets, understand which concepts steer your audience through the marketing funnel and so much more. . Lead generation campaigns promote gated content and require users to fill out a form in order to download a free guide or watch a webinar. “The

Social Media 137

Social Media Collaboration Team Organization 137