Akamai Marketing
SEPTEMBER 22, 2011
Because social media is new (Twitter is only 5 years old!), The awesome thing for me about having this diverse group of people around me is that they each bring a different insight to a challenge or a campaign. Creative Commons by PSD. Raising a successful social media campaign takes more than one person.
Akamai Marketing
JULY 6, 2011
Photo by Ken Lund, Creative Commons. One of my favorite campaigns using this theory is the Edge Aftershave “No Irritation&# campaign. Talk about making Twitter Karma work for you! Interesting question, isn’t it? I’m not a believer in checking my followers to see what they can do for me.
Waxing UnLyrical
MAY 17, 2018
Besides my facilitator’s fresh-faced, late-night gratitude video, there’s something else she did that made the campaign a success and a highlight in my “things I did on social media that made a difference” reel. I made a video in support of our campaign. Image: Elliot Sloman via Unsplash, Creative Commons CC0.
Waxing UnLyrical
DECEMBER 4, 2010
Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.
SocMed Sean
DECEMBER 9, 2011
It’s not something you strive for in a social media campaign. The word “viral” should be replaced in all conversations with the word “valuable” I know it sounds funny, but wouldn’t you rather have your content “go valuable on Twitter?” It’s something you talk to your doctor about.
Waxing UnLyrical
AUGUST 2, 2018
Put these two things together in a lead nurturing email campaign, add super valuable and helpful information and watch your open and click-through rates go up. Unless you have a very well-known, established brand with a large following, don’t bother using hashtags on Twitter or Instagram that are specific to your brand. Use keywords.
Waxing UnLyrical
JULY 2, 2018
They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. My entire education was here on Twitter from people like @shonali, @ginidietrich, @mikeschaffer, and more #measurepr #measurepr. Twitter and the community that took me under its wing.
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