Akamai Marketing

JULY 6, 2011

Photo by Ken Lund, Creative Commons. One of my favorite campaigns using this theory is the Edge Aftershave “No Irritation&# campaign. Interesting question, isn’t it? Generally speaking, I’d say the answer is yes, but the REASONS you should care might surprise you. Be kind and they’ll be kind back.

Klout 221

Klout Twitter Creative Commons Facebook 221

Waxing UnLyrical

DECEMBER 4, 2010

Making the grade I have no doubt that, from a financial point of view, the campaign will reach its goal. But there are so many things that trouble me about this entire campaign. And when I looked at some of the comments on reports of the campaign, that seemed to be a frequently-expressed sentiment, like this one on PopWatch: Hmm.

Class 233

Class Campaign Klout Influencer 233

Waxing UnLyrical

JUNE 5, 2018

On how data can help us meet design goals for creative communications: A4: @mikefalkow Find previous (similar) campaigns that have been successful and analyze the reasons why they were so effective. Image: Siora Photography via Unsplash, Creative Commons CC0. Think Google Analytics. See you next time!

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

AUGUST 2, 2018

Put these two things together in a lead nurturing email campaign, add super valuable and helpful information and watch your open and click-through rates go up. Image: Twenty20 via Pexels, Creative Commons CC0. Concise copy ensures the message is focused and quick to read. Use keywords.

Content 124

Content Brands Findability Marketing 124

Akamai Marketing

FEBRUARY 21, 2012

Companies spend huge sums of money on crafting messages, advertising campaigns, PR initiatives and yet, they continue to ignore the most direct line of communication they can have with current, potential and previous customers, advocates and stakeholders. .” But he was right (oh, if he could hear me now, he might ask me to talk more).

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ROI Social Media Wiki Creative Commons 171

Akamai Marketing

JUNE 29, 2011

photo by Mr. Thomas (creative commons). If you don’t know these things – finding them out before your social media campaign will improve its likelihood of success. For example, you might find that you have a great idea for a social media campaign, but you’d like to include it in your print advertisements.

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Social Media Creative Commons Campaign Advertising 180

Later

JUNE 12, 2020

If you’re a fashion brand, create a “5 Amazing Black Fashion Influencers to Follow” list, utilizing each social channel’s unique features to create a cohesive campaign that varies per channel. You can also use the general Creative Commons image database to find images to use in your content. View this post on Instagram.

Social Media 106

Social Media Brands Creative Commons Education 106

Waxing UnLyrical

JULY 2, 2018

They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR. Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas. Did events run smoothly?

Education 102

Education Creative Commons Metrics Journal 102

Justin Levy

JUNE 23, 2010

I really enjoyed the book especially because I had previously read David Plouffe’s book about the campaign so it was nice to tie both together. JustinRLevy.com by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Here are some more thoughts that I had on the book.

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Review Health Care Feed Reader Creative Commons 127

Waxing UnLyrical

OCTOBER 22, 2010

So Priya joined us to talk about the Council for Responsible Nutrition ‘s “Life… supplemented™&# campaign, and explained how they not only used social media, but measured the results. One of the major elements of the campaigns was to get consumers to fill out an online interactive wellness scorecard. .&#

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Postrank Campaign Tourism Social Media 151

Justin Levy

JANUARY 20, 2010

Well, that is exactly what Coca-Cola has done as part of their “Open Happiness&# global marketing campaign. Create advertising and marketing campaigns that get people to think and then when they talk about you, engage and interact with them when you can. Now, what if that was all captured on video and shared online.

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Flash Mob RSS Feed Reader Creative Commons 246

Justin Levy

JUNE 21, 2010

This allows Gatorade to fuse multiple sources of data and make real-time decisions based on how, for example, a marketing campaign is being received by the community. JustinRLevy.com by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 great idea. United States License.

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Waxing UnLyrical

DECEMBER 14, 2010

Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. One applicant spoke about an Australian ex-Prime Minister’s use of social media as a fundamental part of his election campaign in engaging young voters. Image: Marc Benton via Flickr, Creative Commons 3.

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Class How To Applications Course 227

Socialmedia.biz

OCTOBER 13, 2016

greyweed / Creative Commons BY. The arrival of widespread Internet access, high-speed connections and an explosion in smartphone use has seen spending on online advertising (including social media campaigns) go through the roof. Behind the huge shift toward social & online media. Post by Megan Totka. ChamberofCommerce.com.

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Advertising Marketing Small Business Creative Commons 60

Justin Levy

MAY 9, 2010

JustinRLevy.com by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 250 discount if you use "JUST25" when registering! United States License. Powered By Headway Go To Top Administrator Login Copyright © 2010 Justin Levy All content © Justin Levy.

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Social Media Upcoming Marketing Committee 100

Justin Levy

JULY 14, 2009

The blog-driven campaign included voting to determine how the funds would be distributed between the charities. You’ll be doing charities you support a great service when you share links to their campaigns, or to articles about causes you care about. You can read about the results here.

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Social Media MySpace Widget Flickr 100

Waxing UnLyrical

DECEMBER 5, 2010

After all, this is the third post in three days to reference that wretched campaign. Image: Travis K via Flickr , Creative Commons Thanks so much for stopping by WUL! These blogs, and people, enrich my digital, and real, life. Who are yours? Regardless, thanks for visiting!

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Class WordPress Postrank Comments 202

Justin Levy

AUGUST 4, 2009

I have inked a deal with Pearson Education/Que Publishing to write a book tenatively titled Facebook Marketing: Designing Your Next Marketing Campaign. JustinRLevy.com by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 The book is slated for release in January. United States License.

Facebook 157

Facebook Marketing RSS Feed Reader 157

Bare Feet Studios

JULY 25, 2011

Create audio-video stories of your projects and campaigns. You can also share find photos of other’s you can use under a creative commons license. Let users subscribe in iTunes. Do you have a small budget for gear? Can your staff produce this content regularly? www.blubrry.com – Podpress wp plugin.

Social Media 79

Social Media Ustream Wiki Content management systems 79

Akamai Marketing

SEPTEMBER 22, 2011

The awesome thing for me about having this diverse group of people around me is that they each bring a different insight to a challenge or a campaign. Creative Commons by PSD. Raising a successful social media campaign takes more than one person. But there IS brilliance in each of us. Its takes a village.

Collaboration 159

Collaboration Campaign Creative Commons Skills 159

Jeff Esposito

AUGUST 20, 2010

In Pictures: Best-Ever Social Media Campaigns – Who would have known that the Blair Witch Project is a social media campaign. Check out the reasoning and other campaigns that made the list from Forbes. Would be a damn shame if that came to fruition. Enjoy this post? Cartoon of the day Five for Friday 09.24.10 Unported License.

Creative Commons 31

Creative Commons Disqus Campaign Social Media 31

Justin Levy

MAY 12, 2010

JustinRLevy.com by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Identifying the Alarms Being able to identify the alarm and knowing what you need to be listening for is the first step. What types of alarms should you be aware of? 250 discount if you use "JUST25" when registering!

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RSS Feed Reader Creative Commons Comments 113

The Way of the Web

FEBRUARY 18, 2010

Image: [link] under Creative Commons It also encourages PR and Marketing people to possibly become a little lazy – why spend time researching a blog, getting to know a blogger and searching for relevant content to share when you could bung them some cash and get the same type of hit rate?

Blogger 31

Blogger Marketing Creative Commons Blogosphere 31

Justin Levy

JULY 12, 2009

When President Obama was on the campaign trail, ESPN caught up with, then, Senator Obama and Reggie to profile the Chief of Stuff. JustinRLevy.com by Justin Levy is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 He hand writes every [.] 250 discount if you use "JUST25" when registering!

Transportation 124

Transportation RSS Organization Wikipedia 124

Jeff Esposito

SEPTEMBER 27, 2010

I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign. Think about how targeted the campaign was? So yea you can hand off campaigns like this to a service like klout, but with automation comes sacrifice.

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Influencer Klout Hotels Creative Commons 35

Jeff Esposito

SEPTEMBER 22, 2010

Well…obviously an integrated campaign is most effective, but I’m certainly biased. Sure a law firm can afford that ad space much easier than the self-service dog spa…so how does that dog spa owner get any valuable and cost-effective outreach? Public relations! Cartoon of the day Five for Friday 09.24.10 Unported License.

Creative Commons 29

Creative Commons Disqus News Advertising 29

Jeff Esposito

AUGUST 27, 2010

This campaign against Alabama gubernatorial candidate Tim James from Daniel Tosh shows how much of an impact a Twitter mob can have after a segment titled Is it Racist?, Despite being fined 25K, the talented wide-out gave great responses to the fine. focusing on this video. Cartoon of the day Five for Friday 09.24.10 Unported License.

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Posterous Creative Commons Disqus Applications 32

Jeff Esposito

JULY 30, 2010

This post doesn’t beat a dead horse but brings up a honest assessment of why the campaign is not transitioning to direct sales – You can’t polish a turd. I liked the campaign, but I am already an Old Spice customer, as I like the smell. – The buzz around the Old Spice videos won’t die. Cartoon of the day Five for Friday 09.24.10

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Creative Commons Disqus Campaign Video 24

ProBlogger

MAY 7, 2013

A leader’s reputation and earning ability diminishes with each poorly-thought out email campaign or dodgy affiliate program they promote and they must rely on aggressive list-building strategies to keep growing their tribe as people demonstrate distrust by unsubscribing. Image by unknown photographer, licensed under Creative Commons.

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Affiliate marketing Marketing Reputation Curation 45

Jeff Esposito

JULY 8, 2010

on the campaign! Think given that you were sitting down and the subject matter – specific elements of an integrated campaign – you did great. Andrea Tarrant Yes…It is uncomfortable sitting down…not a natural feeling at all. jeffespo I am pretty animated… [link] Chris Ehrlich Jeff, Good info.

Case Study 24

Case Study Press Release Creative Commons Disqus 24

Social Media Network Marketing

MAY 29, 2010

Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com. Permissions beyond the scope of this license may be available at [link]. Provide strategic counsel to clients and account team members on day-to-day issues.

Social Media 50

Social Media Widget Reputation Disqus 50

Jeff Esposito

JULY 9, 2010

How Fast Company Confused Ego with Influence – Now I am not sure if you saw Fast Company’s new campaign, but if you did not, I urge you not to enter. This article offers some reasons why we should be ready for a bust and things we should avoid doing. Cartoon of the day Five for Friday 09.24.10 Unported License.

Creative Commons 26

Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

SEPTEMBER 1, 2010

As Fleet mentions in his article many companies are also making one time use accounts for specific campaigns. The sheer focus of these campaigns is acquisition and does not factor in the long-term connection with these people or other areas of the customer lifecycle. link] davefleet I like your “bridge to nowhere&# metaphor.

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CoTweet CoTweet Press Release Company 36

Waxing UnLyrical

JANUARY 17, 2019

Champion a cause or highlight a struggle like Healthsparq’s #WhatTheHealthcare and TOMS’ One for One® campaigns. Image: qimono via Pixabay, Creative Commons CC0. Start a tweet chat and develop videos, blog posts or other content addressing problems that your product solves and position yourself as a thought leader.

News 203

News Press Release Creative Commons Survey 203

Waxing UnLyrical

MAY 31, 2018

Contrary to popular belief, lawyers do not enjoy making your job harder by nixing your creative campaign ideas. Some content creators do post their pictures, videos and other content pursuant to a Creative Commons license. Image: Ramdlon via Pixabay , Creative Commons License CC0.

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Creative Commons Skills Influencer Hashtag 179

SocMed Sean

DECEMBER 9, 2011

It’s not something you strive for in a social media campaign. 7) Creative Commons – Whether you like it or not, social media is beating the snot out of copyright law. 2) Viral – Viral is something that requires antibiotics. It’s something you talk to your doctor about.

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Social Media Social CRM Creative Commons Sentiment 255

Social Media Network Marketing

JUNE 7, 2010

But of course, if you don't know what you're doing, it will probably hurt your campaign even more. Unported License. Based on a work at pervarakapadiaatmoney.blogspot.com. Permissions beyond the scope of this license may be available at [link]. Social media is definitely very helpful for ORM. Thanks SEOP for dropping in here.

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Reputation Social Media Communities Widget 62