Convince & Convert

APRIL 25, 2014

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. Today, despite the fractured social media landscape, their community still has one central home on the web: the VMware Community site. Or will this be another one-off ad campaign?

Communities 136

Communities B2B How To Forums 136

Freelance Social Media

MAY 26, 2009

Non-profits see online social media as an inexpensive way to build relationships, increase involvement, and help out with publicity and education efforts. Non-profits see online social media as an inexpensive way to build relationships, increase involvement, and help out with publicity and education efforts.

Social Networking 225

Social Networking Organization Foursquare Survey 225

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

Campaign 164

Campaign Google Case Study Badge 164

Webbiquity SMM

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? You’ve got Community , which just raised $40 million. I love LinkedIn.

B2B 306

B2B Influencer Platform SMS 306

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Did your target audience love your campaign, or was it a flop? Without social media benchmarks (a.k.a.

Industry 127

Industry Engagement HootSuite Analytics 127

Keyhole.co

MAY 29, 2023

So if you are wondering where they might possibly be, rest assured they are probably on social media. billion total social media users exist worldwide, while Facebook still stands strong as the largest online social network in the world with roughly 2.96 Apple’s campaign was ingeniously simple.

Campaign 52

Campaign Social Media Hashtag Trends 52

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs.

Blogger 389

Blogger Brands Technorati comScore 389

The Realtime Report

AUGUST 29, 2012

Can social networks help with medical research? The world’s first genetics-based social network – as 23andMe labels itself – is looking to show they can. They were rewarded with 23andMe’s personalized genetics services for free (as reported by NPR ). Around 1 million people in the U.S.

Social Networking 161

Social Networking Research Sample Samples 161

Sprout Social

JANUARY 2, 2019

Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. For example, our Facebook impressions report can clue you in on whether or not your posts are actually getting in front of your audience. Web traffic metrics.

Campaign 111

Campaign Social Media Metrics Trends 111

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . Sign up now to download the complete State of Instagram Influencer Marketing report and we’ll send it straight your inbox! .

Influencer 67

Influencer Report Instagram Marketing 67

Oktopost

NOVEMBER 16, 2023

For a competitive edge, benchmark against competitors’ social media data to reveal where your content may fall short. If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation. For example, you may discover increased comments for a particular campaign.

Analysis 71

Analysis Data Sentiment Metrics 71

Sprout Social

FEBRUARY 15, 2023

Fifty-three percent of consumers say brands that issue statements in support of racial equality need to follow it up with concrete action , according to an Edelman report. Some brands are leading the charge by creating initiatives and campaigns centered around content creation, storytelling and featuring Black talent.

Collaboration 95

Collaboration Brands Press Release Communities 95

Hootsuite

SEPTEMBER 14, 2023

Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. Here’s a quick breakdown.

Social Media 104

Social Media Sentiment HootSuite Analysis 104

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Reddit is a social network with a forum-style discussion structure.

Reddit 102

Reddit Brands Meme Forums 102

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

The Realtime Report

JUNE 10, 2014

The anonymous donor allegedly began hiding the cash as a way to give something back to the community — and now the idea has taken root in multiple towns and cities across the U.S. However, CBS News reported yesterday that the man behind the original @HiddenCash account has been revealed. Everybody likes that type of thing.”

Twitter 175

Twitter Brands Trends Campaign 175

Oktopost

MARCH 26, 2024

Now if you’re an Oktopost and LinkedIn customer, we will automatically bring all conversations from your LinkedIn Company Inbox into your Oktopost Social Inbox so you can access and manage all of your social media interactions across channels from one place. What’s in it for you?

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

AUGUST 10, 2022

A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. This data can be helpful when making important decisions for future campaigns. Does it offer analytics and reporting?

Influencer 110

Influencer Tools Marketing Software 110

Ignite Social Media

APRIL 9, 2020

Globally, about 50% say they approve of brands running “normal” advertising campaigns that aren’t linked to coronavirus. The highest approval comes for brands providing practical and informative tips to help deal with the situation, followed by campaigns that show how they are responding to coronavirus and helping customers.

Survey 200

Survey Social Media Groups Groups 200

Laurel Papworth

APRIL 8, 2010

Online Marketing & Social Networking Guru. Build our Social Networks. Create email campaigns. High-level experience with Facebook, Twitter and other social networking media. Monitor and report on website statistics. Video 3.0 – Social Video (2). Promote our brands.

Social Networking 65

Social Networking Web 2.0 Technorati Skills 65

Sprout Social

JUNE 7, 2023

That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. According to The 2023 State of Social Media Report , 91% of business leaders say social listening impacts their critical customer insights.

Brands 109

Brands Sentiment How To Analysis 109

Sprout Social

FEBRUARY 2, 2023

To track those metrics, Cheyanne uses Sprout’s Competitive Analysis Report (see image above) to compare Figo’s results side-by-side with competitors. The findings help Figo reinforce the value of social at their company and pulse-check brand health. Cheyanne explains, “Stay on top of trends within your community.

Social Media 108

Social Media Insurance ROI Meme 108

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Source: Hootsuite’s Digital Trends report 2. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

NOVEMBER 7, 2023

It provides in-depth reports to help you make informed decisions on which tags to adopt for maximum impact. Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Are they worth the hype for your brand?

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Unmetric

OCTOBER 25, 2019

For some big-name brands like Coca-Cola, social media wasn’t even on their radar and the biggest community about Coke was run by a loose network of happy customers. Brands were concerned about things like audience sizes and how fast they were growing their communities. Stay well, Lux Narayan.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Laurel Papworth

JUNE 27, 2010

The early days when someone first joins are when habits, tone and value of the community culture, loyalty and stickiness are going to be set. While I think this is the best online community signup ever, there’s more that you can do to make it easy for Visitors to move to Newcomers in the social network membership cycle.

Communities 76

Communities Social Networking FAQ Technorati 76

SocMed Sean

JANUARY 8, 2012

As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Convince & Convert

SEPTEMBER 30, 2021

Select the social channels, groups, and hashtags that reflect the communities within your target audiences to get smarter about prospects and current customers. . LinkedIn’s own Social Selling Index can be a barometer for individual progress. LinkedIn Social Selling Index. Campaign URL builders and short URL providers .

Skills 198

Skills Groups Groups LinkedIn 198

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper.

Hashtag 118

Hashtag How To Guidelines Telecommunications 118

Hootsuite

NOVEMBER 28, 2022

They can boost your visibility by: Showing off your products on social media. In short, an engaged community leads to better sales outcomes. Keep reading for our guide to building a strong social media advocacy program. What is social media advocacy? How to set up a social media advocacy program. Use the S.M.A.R.T

Social Media 122

Social Media UGC How To HootSuite 122

Buffer Social

JUNE 5, 2017

How do you know what’s working with your social media? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. The key is social media analytics and reporting ! . 7 Tips for Getting Better Social Media Results by Using Data.

Analytics 110

Analytics Report Data Social Media 110

Techipedia: Tamar Weinberg

APRIL 7, 2014

Social networking gives sponsors and clinical trial coordinators the ability to target a vast group of e-patients. Advanced campaign tracking tools make it much easier to identify issues and correct them. Here’s a list of useful campaign tracking tools to get you started: Facebook’s Campaign Tracker and Insights.

Research 194

Research Pharmaceuticals Social Media Tools 194

Mindjumpers

JANUARY 2, 2013

Brands quickly picked up on the importance of visual communication and started building Instagram communities. Facebook’s acquisition of Instagram triggered an outrage against the world’s biggest social network when Instagram during December made two announcements. What do think are the highlights of the visual web 2012?

Social Media 237

Social Media Tumblr Instagram Privacy 237

The Realtime Report

AUGUST 6, 2012

Brand advocates — people who share content that results in a new person engaging with a campaign – generate an average of 14 earned media impressions each, according to research released today by Wildfire, the social media marketing software company recently acquired by Google.

Research 194

Research Engagement Strategy Facebook 194

Hootsuite

JULY 8, 2020

As Hootsuite’s social marketing specialist Brayden Cohen says, “In today’s social landscape, paid and organic need to create a complementary strategic approach—and the more harmonized these efforts are, the better your results will be.”. Organic is essential for building your brand and growing your community.

HootSuite 111

HootSuite Organization Strategy Metrics 111

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. Get the full report now! General Snapchat demographics.

Marketing 103

Marketing Reddit Advertising Analysis 103