Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. In this blog, I uncover unique tips from top social media managers who’ve revived defunct accounts and increased their clients’ reach to thousands of followers within a few days of working with them.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

APRIL 30, 2020

Stating that now is a tough time to be planning events would be a wild understatement. Stay-at-home orders and social distancing guidelines have been adopted nearly everywhere to slow the spread of the COVID-19 virus. But the need to communicate, collaborate, and network persists. . What are LinkedIn Events?

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Hootsuite

OCTOBER 24, 2022

Second only to referrals, social media is the next best source of real estate leads, according to a 2022 realtor survey. Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Wondering how to grow your social media accounts?

Real Estate 79

Real Estate Social Media HootSuite Instagram 79

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Determine Your Audience.

Social Media 179

Social Media Tips Hashtag UGC 179

Waxing UnLyrical

APRIL 5, 2018

William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1. To encourage social responsibility, create a culture of giving back to the larger community. Include volunteering in your communications process, mainly research and planning.

Organization 132

Organization Communities CSR Class 132

Later

AUGUST 10, 2021

Annabel shares the inspiration behind the brand, why she’s passionate about sustainability, and how she’s built an engaged digital community — all during a global pandemic. I created Seventh & Oak to fill a void in the eco-friendly candle community and make a positive impact on the planet, one scent at a time.”.

Communities 80

Communities Instagram Feed Feedly 80

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built.

Social Media 137

Social Media Social Media Management Marketing Communities 137

Techipedia: Tamar Weinberg

JANUARY 12, 2011

Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. What’s a typical day like for you as the EA SPORTS Active Community Manager? How (and when) did you get to be the Community Manager for EA Sports Active?

Sports 204

Sports Communities Social Media Forums 204

Social Media Strategies Summit

NOVEMBER 30, 2022

hours on social media. In a world where 82% of consumers say they prefer a brand’s values to align with their own , it’s only natural for marketers to join conversations around events like Black History Month. They don’t just want you to mention these events; they expect action. Image source. Enter brand storytelling.

Campaign 304

Campaign Brands Influencer Collaboration 304

Webbiquity SMM

MAY 25, 2021

In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? James: One of the things we’ve been following as a macro trend that I think is really interesting to highlight is this move away from the “social media 1.0” We’re all inundated with notifications on social media.

B2B 306

B2B Influencer Platform SMS 306

Sprout Social

JUNE 17, 2021

Accelerated by the events of 2020, this wave of transformation marks a turn of the tide in how businesses and consumers view, use and value social media—and we’ve got the data to prove it. For businesses wondering when to start making greater investments in social, the time is now. Not convinced?

Statistics 145

Statistics Social Media Marketing Survey 145

Oktopost

JANUARY 2, 2023

In this article, we’ll explain why employee engagement is important and help you maximize engagement through your social media strategies. As we follow the 6-3-1 rule for social media, we recommend a balance of about 50% company content, 25% industry-related content, and 25% personal interest for employee advocacy.

Engagement 62

Engagement Social Media How To Curation 62

Ignite Social Media

FEBRUARY 1, 2018

No matter what you call the game, it’s certainly a huge day for marketing, both in commercial spots during the game and on just about every social media channel. Before the Patriots and Eagles square off, let’s take a look back at some great social media Super Bowl content from previous years. NFL Goes Live.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. Looking at these numbers, it’s safe to say that businesses see a lot of potential and opportunities in these events. . Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

B2B 118

B2B Eventful Marketing Conference 118

Later

JANUARY 26, 2021

Black History Month is an annual recognition of the history, achievements, and influence of the Black community. . In this blog post, we’re sharing 5 ways brands can celebrate Black History Month on social media: Why Brands Should Celebrate Black History Month on Social Media. A Brief History Lesson.

Social Media 80

Social Media How To Instagram Education 80

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. And attentively responds to incoming customer queries on social.

Social Media 75

Social Media Banking Brands Sentiment 75

Likeable

OCTOBER 7, 2020

In our opinion, the best way to find your brand’s voice and keep it consistent is to create a social media style guide. This is a living document that goes over, in detail, your brand’s voice, tone, and style for social media. . because those words come up often in social media.

Social Media 135

Social Media Brands Guidelines How To 135

Buffer Social

JUNE 22, 2023

This statement is a common refrain across Jahleane’s social media. However, as Jahleane shared, “Most event organizers appreciate the content I share on my social media.” ” “Always remember your community, your values, your platform, and the business you're building.

Social Media 78

Social Media Authentication YouTube LinkedIn 78

Pixlee

APRIL 27, 2020

billion people watched the Apple iPhone event of September 2019 live on YouTube. Samsung’s latest event had over 58 million live-stream viewers across the globe. And today, with all in-person events canceled, digital-live events are gaining unprecedented traction. Challenge: Holding the Attention of the Audience.

Eventful 61

Eventful Engagement Brands Crowdsourcing 61

Sprout Social

JULY 23, 2020

As a young social media manager, getting into the habit of thinking through each pitfall and every improvement opportunity was critical in helping me grow my career. My boss also taught me the importance of social media silence, a strategic measure we take during times of crises—local or national—and halt all social media publishing.

Social Media 145

Social Media Brands Sentiment How To 145

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. Using social data to prepare your pitch. Inspiration for your social media marketing pitch. What’s the big idea?

Campaign 126

Campaign Social Media Marketing Metrics 126

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target. You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target.

Social Media 165

Social Media How To Marketing ROI 165

Convince & Convert

DECEMBER 14, 2017

The Social Side of Educators. They catch up on social media just like the rest of us. So for companies that want to speak to educators, there’s no better place than social. In many ways, social media is the perfect marketing medium for reaching educators. Teachers are humans, too. Click To Tweet.

Social Media 115

Social Media Strategy Education Consultant 115

Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

Engagement 106

Engagement Tips Loyalty Metrics 106

Pam Moore

AUGUST 31, 2018

” Do you have what you think is an amazing social media or digital marketing plan? However, you just can't seem to get the budget approval nor the buy-in you need to be successful? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved.

Social Media 147

Social Media Training Startup Team 147

Rebekah Radice

JULY 5, 2018

Social media is more than a traffic and engagement driver. Listen in as I share a few ways you can use social media to sell more products, generate revenue, and create a consistent stream of income. How to Use Social Media to Sell More Products. But to do that, you need a holistic solution. Source: Hiver.

Products 120

Products Social Media Affiliate marketing How To 120

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

Akamai Marketing

SEPTEMBER 13, 2011

Two of those words are “audience&# and “community.&# The maestro directs, he coaxes, he makes the orchestra the best it can be, that’s what a good community manager’s job as well. Why should you care if you have community vs. audiences? Interested in a community vs. an audience? Guess what?

Communities 174

Communities Creative Commons Buy Advertising 174

Techipedia: Tamar Weinberg

MARCH 27, 2012

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? These are the people who take the time to read the company’s posts, and in spite of information overload and hyper-extended schedules, respond by clicking, “Liking,” or buying a company product. Why is that?

Social Media 186

Social Media Real Estate Survey Eventful 186

Pam Moore

OCTOBER 6, 2016

For brands it can help increase brand equity, brand affinity, grow community and establish brand leadership. Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. Thought leadership is beneficial for both brands and humans.

Social Media 167

Social Media How To B2B Authentication 167

SocialFish

FEBRUARY 17, 2011

This post is the first in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. First, I’ll say that I am involved in 3 major communities. #1

Communities 174

Communities Lurker Forums Collaboration 174

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

Groups 111

Groups Groups Communities Organization 111

Buffer Social

JANUARY 20, 2022

  In this post, we’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm. In fact, use the holiday to share the companies you buy from. Day February Black History Month (U.S.)

Social Media 85

Social Media Content Small Business Meme 85

Oktopost

APRIL 9, 2024

At any given time, most of your best prospects aren’t in the market to buy what you’re selling. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62