Convince & Convert

FEBRUARY 5, 2018

Innovative brands are activating employees to be storytellers. They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. Brands are investing in employee advocacy. You must ensure there is brand alignment with your employee content strategy. It’s a fact.

Strategy 147

Strategy Social Media Marketing Consultant 147

Proactive Report

NOVEMBER 21, 2022

These are the people who shape the narrative around your brand. You start by listening and gathering information about your brand/s, your company, and your competitors. Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. Once you have the data.

Social Media 64

Social Media Analysis Research Conversation 64

Sprout Social

JANUARY 13, 2021

Attribution modeling in marketing is assigning a value for the customer’s interaction points with the brand that led to the purchase. It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion.

Social Media 97

Social Media Marketing Newsletter URL 97

Pixlee

SEPTEMBER 7, 2018

And there’s no better way for a brand to convey authenticity than through UGC — brand loyalists using products in an organic way. For consumers browsing your brand’s website, UGC increases on-site conversion rates by 12%. For consumers browsing your brand’s website, UGC increases on-site conversion rates by 12%.

UGC 40

UGC Content Authentication Curation 40

Webbiquity SMM

DECEMBER 13, 2011

Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. However, friending someone on Facebook is widely viewed as a deeper level of social networking connection. Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Social Media 162

Social Media Study Statistics Aggregator 162

Pam Moore

DECEMBER 9, 2019

They are looking to escape from the noise and spam of the digital web and the brands that treat them only like a number. I have a solution today that will help you streamline every minute you spend on creating content of any type. Most importantly I am going to help you get more brand awareness, engagement, leads and sales.

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

They are looking to escape from the noise and spam of the digital web and the brands that treat them only like a number. I have a solution today that will help you streamline every minute you spend on creating content of any type. Most importantly I am going to help you get more brand awareness, engagement, leads and sales.

Template 78

Template Templates Social Media Content 78

Pam Moore

SEPTEMBER 9, 2020

Drive brand awareness. They will learn the most popular brands and options available to them. All of the data insights the buyer has gathered to this point help them narrow down options and begin to prioritize their top choices as well as filter out brands that don't interest them. Generate leads! Middle of Funnel.

Conversation 78

Conversation Template Templates Marketing 78

Mindjumpers

JULY 1, 2010

3) Different types of content The content must be valuable but it must also be available in various forms and channels so that the prospect or customers can receive or find it in the format he prefers: a blogpost, a white paper, an online video, a presentation, an autoresponder email series, a printed document, etc.

B2B 189

B2B Strategy Content Marketing 189

Pam Moore

OCTOBER 11, 2016

Do your tweets help you increase brand equity, generate leads and sales? Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? The concept of people buying from people was not invented by Facebook or any other social network. Brand Humanization in a Nutshell.

Tips 60

Tips ROI Social Networking Training 60

Twist Image

APRIL 12, 2012

Should brands act more like publishers? We're asking a lot of brands. We're telling brands to create content. We're telling brands to make videos (post them on YouTube and Vimeo and they don't have to be only sixty seconds long!) and we're telling brands to start their own radio shows (Podcasting! and blog often).

Content 111

Content Vimeo Apple Curation 111

Mindjumpers

DECEMBER 3, 2010

However, although email is used by 86% of the respondents for sharing content, Facebook is already scoring 49%, the same study found. The types of content that get shared most. The report also gives some tips and facts concerning the type of content that people share most and also how important it is to make your content share-worthy.

Content 213

Content Social Bookmarking Press Release Research 213

Pam Moore

JUNE 28, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. The old tricks don't work like they use to.

Template 60

Template Templates Content Marketing 60

Twist Image

JULY 24, 2013

What are you able to disclose on an eight-and-a-half sheet of white paper? Take a step back and review this blog, my podcast, the books that I have written ( Six Pixels of Separation and CTRL ALT Delete ), the Twist Image website, my LinkedIn profile, my Twitter feed, my Facebook page and more. personal brand positioning.

Education 111

Education LinkedIn Instagram Twitter 111

Buzz Marketing for Technology

MAY 18, 2009

Take for example a car company – if you were browsing a new car on their website and then walked into a dealer to check it out – there was no way that the brand manager could know that or even judge the effectiveness of their web presence. Currently you can use tags in embed codes for video which is a step in the right direction for tracking.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. This allows you to target and engage employees with the right types of content.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. This allows you to target and engage employees with the right types of content.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Josh S Peters

NOVEMBER 18, 2009

Lead generation and acquisition is one of the four main types of marketing campaigns and yes, social media can be used in it. First let’s talk about what this very important type of campaign is. They are Twitter an Facebook. If they are on Facebook you want them to be your fan. There will be more on that in a bit.

Social Media 113

Social Media ROI Newsletter Campaign 113

Twist Image

FEBRUARY 25, 2012

Scoring that elusive entry level marketing position has much more to do with the chemistry in the room and how you present your facts on an 8x10 sheet of white paper - all of which can also be very subjective from one person to another. This doesn't mean to be a freak (unless that's the type of position you're applying for).

Marketing 110

Marketing Education Skills Public Domain 110

Pam Moore

MARCH 16, 2018

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. We have earned many small and corporate Fortune 100 brand clients where their first words were “can you please help us do what you have done for yourself.”

Brands 167

Brands Tips Engagement Training 167

Kikolani

JUNE 20, 2012

For instance, I’ve listed white paper writer, newsletter writer, retail writer, and business writer among my skills. Here’s a quick template for that reach-out: Subject line: Were you looking for a [type of freelancer]? Be sure to follow Kristi on Twitter , Facebook , and Google+. Post regular updates.

LinkedIn 126

LinkedIn How To Skills Retail 126

ProBlogger

APRIL 6, 2011

How to get you standing out in front of brands and agencies, and find new ways to make money from your blogging pedigree along the way. a bigger punch with an agency or brand. One of the questions that Sarah Pietrzak asked was, “What should brands expect of bloggers and where do you see this relationship going?”.

Blogger 42

Blogger Brands Survey Cost 42

ProBlogger

NOVEMBER 11, 2014

If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. If you are a visual B2C brand, such fashion or foodie blogs, you will want to leverage Pinterest, Instagram, and Facebook. Experiment with different types of content. Tips For Business To Consumer (B2C) Blogs. Narrow down your topics.

Content 55

Content B2B How To Reputation 55

Hootsuite

MAY 9, 2023

There are three main types of content distribution channels: owned, earned, and paid. The three types of content distribution channels Owned “Owned” channels are ones that your brand has ultimate control over. It also includes any blogs and articles, white papers, or case studies you publish.

Tips 98

Tips Content HootSuite UGC 98

Convince & Convert

MARCH 4, 2016

While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics. It should come as no surprise that high-quality infographics are liked and shared three times more than any other type of content. Conveying Data.

Marketing 60

Marketing Statistics Directory Data 60

Rebekah Radice

SEPTEMBER 5, 2017

We’ve all heard the horror stories… an ill-advised tweet, a Facebook post that erupts into angry protest, or a meme that was better left unshared. It could make the difference between an oops you can’t recover from and a strategy that builds brand awareness, conversation, and engagement. White papers.

Social Media 111

Social Media Strategy Brands How To 111

Diva Marketing Blog

OCTOBER 21, 2010

More frequently, however, those conversations are directed, not to friends or family, but to the people who represent brands. Real time brand building, loyalty extending and responding time enhancer. the more likely you are to capture the attention of a brand. They talk about what is important and what is mundane. Jody DeVere.

Industry 89

Industry Social Media Loyalty Resources 89

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 149

Social Media Strategy Influencer Social CRM 149

Hootsuite

JULY 24, 2019

Statistics also show that people continue to interact with Facebook ads. The average Facebook user clicks on 11 ads in 30 days. But there’s a lot of competition out there, so only the best Facebook ad examples will get one of those coveted 11 clicks. 16 winning Facebook ad examples to learn from. Snag Tights.

Examples 112

Examples Campaign Facebook UGC 112

Mindjumpers

SEPTEMBER 23, 2010

However, I found it quite interesting in terms of the general day and time of posting posts on Facebook. Download the full report from Vitrue Similar Posts: How Users Engage With Advertising on Facebook Facebook Introduces Location Service: Places Social Media Is Like Risotto! Leave a Reply Click here to cancel reply.

Facebook 267

Facebook How To Disqus Fashion 267

Rebekah Radice

JANUARY 9, 2017

Think about it this way… The trust your fans and followers feel toward your content translates into trust for your brand and product. Heighten Brand Awareness. According to a survey by Simply Measured , 71% of marketers surveyed cited “Brand Awareness” as their #1 social media objective. Heighten Brand Visibility.

Template 131

Template Templates Social Media Strategy 131

Buffer Social

NOVEMBER 30, 2016

Facebook pages. Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter , blogging and podcasting , and how to use Facebook to create a business page and get it noticed by current and potential customers. Monitoring strategies for Facebook, Twitter, and more.

Class 40

Class Skills Social Media Marketing 40

Rebekah Radice

SEPTEMBER 5, 2017

We’ve all heard the horror stories… an ill-advised tweet, a Facebook post that erupts into angry protest, or a meme that was better left unshared. It could make the difference between an oops you can’t recover from and a strategy that builds brand awareness, conversation, and engagement. White papers.

Social Media 60

Social Media Strategy Brands How To 60

Ignite Social Media

NOVEMBER 27, 2017

Our newest white paper, “ Mindset in the Moment ” has 5 key ideas to keep in mind to ensure that your social media posts are the best they can be. If you are operating as a social media manager for a brand, you are likely in charge of the brand presence on more than one channel. Know The Proper Post Type.

Mobile 97

Mobile Social Media Management Social Media Types 97

Hootsuite

JULY 25, 2023

Write a thirty-second TikTok script for a healthy snack brand. Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Generate four possible titles and descriptions for an Instagram post about our company’s brand values, those are [INSERT VALUES]. Keep the post to 250 characters.

Marketing 90

Marketing Upcoming HootSuite Campaign 90